Objectives

Solution� Personalized quiz game� Answer questions about

connections� Recommend to connections

Increase brand awareness

Increase brand awareness via fun, personalised quiz game

http://raadderelatie.pwc.com

Data Leveraged� Member profile� Connection profiles

NL

Objectives

Solution

� Play with features� Recommend to connections� Win prizes

� Reach a new audience� Increase product awareness

http://experienceie9.com

Data Leveraged� Member profile� Connection profiles� Messaging & network

updates

Increase awareness and usage through viral engine IN

Objectives

Solution

� Share an idea� Spread the word via social� Get rewarded by sponsor

� Demonstrate thought leadership

� Generate awareness

http://stepout2goproplanet.com

Data Leveraged� Member profile� Connection profiles � Network updates & sharing

IN

Demonstrate thought leadership and engage consumers

Objectives

Solution

� Find nearest DoubleTreehotels

� Connect with local DoubleTree reps

� Generate awareness among Event Planners

� Engage through a larger issue

http://doubletree.w1.friend2friend.com

Data Leveraged� Member profile� Connection profiles � Network updates & sharing

US

Connect target segment to local client contacts in their network

Objectives

Solution

� Compete with connections� Strong profile = high score� Win Volkswagen Passat

� Increase brand awareness� Increase product awareness

http://youtube.com/watch?v=m7TFcMWI-98

Data Leveraged� Member profile� Connection profiles

NL

Increase awareness via personalized, engaging contest

Objectives

Solution

� Match profile with Lifebooks� Team up with a connection� Challenge other teams� Win Lifebooks

Increase brand awareness

Data Leveraged

Increase product awareness via competition involving products

� Member profile� Connection profiles

http://profile-pitch.com

DE

Objectives

Solution� View passengers’ profiles� See where they’re sitting� Choose seat accordingly� Recommend to connections

� Increase brand awareness� Drive loyalty

Increase brand awareness via profile-based passenger selection

http://bit.ly/LgzKLG

Data Leveraged

� Member profile� Connection profiles

NL

Objectives

Solution� Calculate $ value of network� Share via social and email� Enter contact details

Increase brand awareness

Increase brand awareness through attention-grabbing infographic

http://mijnbeurswaarde.nl

Data Leveraged� Member profile� Connection profiles

NL

Objectives

Solution� Game with risk questions� Answer correctly to progress� Share via social and email

� Increase brand awareness� Reach a new audience

Reach small businesses through fun, educational game

http://axagames.co.uk

Data LeveragedMember profile

UK

Objectives

Solution� Invite 5 connections� Win test drive to gourmet

restaurant and lunch� Recommend to connections

� Increase product awareness� Launch a new product

Increase product awareness via an engaging, viral contest

http://b-klassebusinessdrive.nl

Data Leveraged� Member profile� Messaging & network

updates

NL

Objectives

Solution� Vote for favourite admin pro� Help admin pro win Gift Card� Recommend to connections

Increase product awareness

Drive product awareness via promotional contest

Data Leveraged� Member profile� Connection profiles

US

Objectives

Solution

� Capture attention� Appeal to competitive

marketing professionals� Drive profile improvements

Increase brand awareness

Increase brand awareness through personalised, animated infographic

http://enginepowerindex.com

Data Leveraged� Member profile� Connection profiles

UK

Objectives

Solution

� Demonstrate thought leadership

� Generate awareness

http://proinsights.me

� Visualize member data� Captivate with infographics� Uncover meaningful insights

Data Leveraged

� Member profile� Connection profiles� Company data� Groups data

IN

Demonstrate thought leadership through insightful infographics

Objectives

Solution

� Product awareness� Customer acquisition

Data Leveraged

http://positiveimagedm.com/salesforce

� Sign In with LinkedIn� Personalised video ad� Share with connections

� Member profile� Sharing & network updates

UK

Increase product awareness through personalized, engaging ads

Objectives

Solution

� Personalize Fortune 500 List� Show member’s LinkedIn

connections at each company

� Drive engagement� Consumer acquisition

http://fortune500-app.com

Data Leveraged� Member profile� Connection profiles� Company data

US

Increase website engagement by personalising content

Objectives

Solution� Recommend card to

connections� Gain benefits from successful

referrals & direct applications

� Gain market share� Generate awareness

http://americanexpressindia.co.in/linkedin

Data Leveraged� Member profile� Connection profiles� Messaging & network

updates

IN

Increase card sign-ups through viral recommendations

Objectives

Solution

� Display LinkedIn Group elements on website

� Enable engagement in discussions on external site

� Brand awareness� Thought leadership� Drive engagement

http://tradeconnections.corporate.hsbc.com

Data LeveragedGroups data (discussions, topics, comments, likes)

Demonstrate thought leadership by enabling contextual discussions US

Objectives

Solution

� Display LinkedIn group content on external site

� Enable interaction with group content on external site

� Facilitate meaningful engagement

� Increase brand awareness� Drive engagement

http://digitalwpc.com/Pages

Data LeveragedGroups data (topics, posts, comments, likes)

Drive meaningful engagement on external site using LinkedIn Groups US

Objectives

Solution

� View attendee profiles� Recommend to connections� Connect more effectively pre

and post event

� Promote event� Increase attendance &

engagement

http://match.presdo.com

Data Leveraged

� Member profile� Connection profiles� People search

Help event attendees connect more effectively via web or mobile US

Objectives

Solution� Capture business card� Save to contacts� Connect via LinkedIn

Manage contact info more effectively

Help members to manage contact info via mobile app

Data Leveraged� Member profile� Connection profiles

App Store, Play Store

Objectives

Solution� View nearby connections� Meet connections over lunch� Integrate Google Maps data

Grow professional network

Help users to grow network via location-based mobile app

Data Leveraged� Member profile� Connection profiles

App Store, Play Store

Objectives

Solution� View nearby connections

matching target profiles� Meet connections

Grow professional network

Help users to grow network via location-based mobile app

Data Leveraged� Member profile� Connection profiles

App Store