Apple’s Strategy

Laura Kim, Savannah Kuang, Shannon Plant, Gabriella RamirezBUMT 3720 Management StrategySeptember 21st, 2015

● Sleek, Sophisticated, and minimal design aesthetic

● Unconventional marketing ( simple) understated

● Does not charge for product placement in movies● Immense competition from the Samsung Galaxy and Windows phone

Current Strategy

Economic Factors

● Some leading indicators for Apple are the stock market in general, manufacturing activity,

inventory levels, and retail sales.

● Apple’s stock is forecasted at a 13.36% return

● Some lagging indicators are changes in GDP and income and wages.

● According to Bureau of Economic Analysis, for GDP there was a slight decrease the second

quarter.

● Broad Differentiation strategy● Apple product is aspirational● Best Practices● Siri voice over● Handicapped

New Strategy

● The T.V comes in 3 standard sizes and colors. It comes in 45”, 65”. and 75” ● The colors available are as follows: black, gold, and silver. ● The prices are as follows: $1000, $2000, and $3000.we want to maintain strategic and competitive;

therefore the monitor and T.V come as a set and is offered at a great price, as well as all of the apps are included in the price.

Socially Responsible (CSR)

● We want to change the way society thinks and believes.● Small companies all over the world exist because they want to make a change● Apple has the capacity to do just that, with being over $700 Billion● 5% added bonus onto their salary each year

Brochure Design In Each Packaging