Aquarius Presentation By Sangeeta Chauhan

The Challenges for Aquarius

in becoming more Market Oriented

By Sangeeta Chauhan6th January 2011

supporting individuals get on the road to recovery

Recognise thatThe number of people suffering from drinking, drugs and gambling problems are increasing.

These individuals and their families struggle to be active and involved in society because of the many difficulties and barriers they face.

People need information and support and services that can meet their needs.

There is a need to work with partner organisations nationally for early intervention. (Birmingham initiative hailed as future of 'Big Society‘.)


External factors impacting Aquarius

Political – spending cuts, outsourced services

Economical – high numbers in debt, inability to cope

Social – increasing numbers of individuals needing help

Technical – slower then expected support services

Legal – high crime rates

Environmental –intensity of demands to welfare and LT

Key is not to just review these forces but to agree on strategy for risk taking, harnessing opportunity – managing change


Internal factors impacting Aquarius

Resources

Human – skills and experience

Financial – How to raise more funds

Physical – premises, client access to services

Holistic service delivery – drink, drugs, gambling – in future smoking and obesity


Easily Aquarius can miss opportunities and this impacts on future sustainability ….and survival


What choice does ‘Aquarius’ have?

Increased need for service with less funding

Community organisations have to be more business focused and marketing oriented


Key challenges for marketing orientationCultural Change - from a caring environment (to target driven) with poor structures, systems, processes and management reporting

How to increase Campaigns – so that more people are supported

Keeping up with trends – e.g. healthcare provision, public perception

R&D – how to introduce new technology for gathering information, build knowledge management systems and training and encouraging staff to adopt reporting mechanisms

Develop profile of Aquarius – re-branding as a recognised service provider using track record of best practice and success stories since 1989

Funds – increase pricing mechanisms, develop expertise in tendering submissions and ways other to increase income


Re visit Aquarius business plan, business objectives and re new marketing plans and activitiesRenew Aquarius’ vision, mission, values and what it ultimately wants to achieve? - Support individuals to get back on track and become active citizens - Innovate and develop new models of working - To be experts in field - Gather evidence – impact of intervention against KPI’s

Internal analysis (swot, resources)

Solutions for meeting these challenges


Carry out internal marketingDecide what cultural changes need to be made to achieve goals – everyone as a part to play (PD)

Continuous communications of benefits important – take everyone with you

Embed marketing throughout systems, functions, and processes to add value and also collect key data - ‘build a Knowledge Bank’ and system for management reporting

Review allocation of resources, processes and services – make improvements

Integrate research for future growth – e.g. staff survey


Celebrate SuccessesBuild momentum to work collectively

Communicate regularly – targets, goals and achievements – evaluate what worked what did not and lessons learnt, improvements made

Celebrate Aquarius achievements

Marketing oriented but internal resources-led – this is what can be used to differentiate from competition

Thank you for listening

Any questions

Business

Aquarius Presentation By Sangeeta Chauhan