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Cooke Art Gallery Business Plan 2 Recommendations for Improvement Group 22 Group 22 Sean Goodall, Adrien Grelon, Elisabeth Piccolo, Antoine Masse, Dimitri Sean Goodall, Adrien Grelon, Elisabeth Piccolo, Antoine Masse, Dimitri Bonnis Bonnis

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Page 1: Art gallery slideshow

Cooke Art GalleryCooke Art Gallery

Business Plan 2 Recommendations for Improvement

Business Plan 2 Recommendations for Improvement

Group 22Group 22Sean Goodall, Adrien Grelon, Elisabeth Piccolo, Antoine Masse, Dimitri BonnisSean Goodall, Adrien Grelon, Elisabeth Piccolo, Antoine Masse, Dimitri Bonnis

Page 2: Art gallery slideshow

OverviewOverview

Special Special CommissioCommissio

nnLimited MarketLimited Market

New Website New Website and “e-Store”and “e-Store”

Improved Improved Market Market

ResearchResearch

Dealing withDealing withthe Off-Seasonthe Off-Season

IntroductionIntroduction of of

Art WorkshopsArt Workshops and Discussionsand Discussions

AnalysisAnalysis AnalysisAnalysisAnalysisAnalysis

SuggestionSuggestion SuggestionSuggestionSuggestionSuggestion

Financial Financial ClarityClarity

Improved Improved Finance Finance SystemsSystems

AnalysisAnalysis

SuggestionSuggestion

Page 3: Art gallery slideshow

Analysis WebsiteAnalysis Website

•Limited international customer base

•Currently, deliveries are only made on “special request,” imposing heavy fees on clients

•Limited international customer base

•Currently, deliveries are only made on “special request,” imposing heavy fees on clients

Page 4: Art gallery slideshow

Website and “e-store”Website and “e-store”

• implement the e-store on the website

• have an employee to manage the website and shipping

• hire a third party shipping company such a Fedex

• 1 takeaway: By selling online, Cooke Galley would be increasing their potential customer base enormously, for not much effort

• implement the e-store on the website

• have an employee to manage the website and shipping

• hire a third party shipping company such a Fedex

• 1 takeaway: By selling online, Cooke Galley would be increasing their potential customer base enormously, for not much effort

Page 5: Art gallery slideshow

Analysis Market Research

Analysis Market Research

•Previously based on broad statistics

•No focus on consumer demand

•No research into other galleries/new products

•Previously based on broad statistics

•No focus on consumer demand

•No research into other galleries/new products

Page 6: Art gallery slideshow

Market AnalysisMarket Analysis• Determine who is NOT buying their products, explore how the

gallery can cater to them

• Customer survey - demographics, age, gender, overall impression of gallery and it’s products

• Market Research:

• Market Growth Rate

• Market Profitability

• Market Trends

• Key takeaway: An increase in market research will reduce the risk of introducing a new line up that proved to be a flop

• Determine who is NOT buying their products, explore how the gallery can cater to them

• Customer survey - demographics, age, gender, overall impression of gallery and it’s products

• Market Research:

• Market Growth Rate

• Market Profitability

• Market Trends

• Key takeaway: An increase in market research will reduce the risk of introducing a new line up that proved to be a flop

Page 7: Art gallery slideshow

Analysis Off-SeasonAnalysis

Off-Season

•Weaknesses - slow season

• Two primary client bases

• Solution = expand client base

•Weaknesses - slow season

• Two primary client bases

• Solution = expand client base

Page 8: Art gallery slideshow

Dealing with the Off-Season

Dealing with the Off-Season

• Community workshops for all ages.

•Art discussion groups

•Key Takeaway: The gallery should be less dependent on tourists and strengthen community relations.

• Community workshops for all ages.

•Art discussion groups

•Key Takeaway: The gallery should be less dependent on tourists and strengthen community relations.

Page 9: Art gallery slideshow

Analysis -Lack of Financial Data

Analysis -Lack of Financial Data

•Lack of accurate financial data

•No detail as to what “purchase” is

•No interest rate

•Almost half of the costs are variable

•Lack of accurate financial data

•No detail as to what “purchase” is

•No interest rate

•Almost half of the costs are variable

Page 10: Art gallery slideshow

Financial RecordsFinancial Records

• Recommendations:

• Hire an accountant

• Accurate graphs

• Accurate data (interest rates, explanations etc.

• Key Takeaway: Understanding the flow of the money will help the Gallery focus in on where costs can be cut to maximize profits.

• Recommendations:

• Hire an accountant

• Accurate graphs

• Accurate data (interest rates, explanations etc.

• Key Takeaway: Understanding the flow of the money will help the Gallery focus in on where costs can be cut to maximize profits.

Page 11: Art gallery slideshow

How you can implement this tomorrow...

How you can implement this tomorrow...

•Hire a website designer

•Begin surveying customers

•Look for a caterer for the discussions/workshops

•Find an experienced accounting

•Hire a website designer

•Begin surveying customers

•Look for a caterer for the discussions/workshops

•Find an experienced accounting