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Better Design : : Deeper Insights Intelligent Content your media will know you better than you know yourself Wednesday, May 22, 13

(Art+data) intelligent content

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Page 1: (Art+data) intelligent content

Better Design : : Deeper Insights

Intelligent Content your media will know you better than you know yourself

Wednesday, May 22, 13

Page 2: (Art+data) intelligent content

May you live in interesting times . . .

We are at the dawn of fully interactive reading, watching and listening

Wednesday, May 22, 13

Page 3: (Art+data) intelligent content

Reading is dead

“Reading,” as we know it, is dead.

Media + People will ‘read’ one another.

Wednesday, May 22, 13

Page 4: (Art+data) intelligent content

Read less, know more

People will read less. Yet, they will “know” more than ever.

Books, Magazines, Newspapers are a relatively slow way to absorb information.

Wednesday, May 22, 13

Page 5: (Art+data) intelligent content

Read less, know more

Reading billboards is a ‘low retention’ratio message event

Reading tags is an extremely data poor way to convey info

Reading Search results can be overwhelming

Wednesday, May 22, 13

Page 6: (Art+data) intelligent content

Watching is dead

“Watching,” as we know it, is dead.

Media + People will ‘watch’ one another.

Wednesday, May 22, 13

Page 7: (Art+data) intelligent content

Watch less, know more

‘Watching YouTube’ is an oxymoron. We will soon engage video.

Watching movies is a socially poor form of entertainment.

Watching a game means you really missed most of it.

Wednesday, May 22, 13

Page 8: (Art+data) intelligent content

Listening is dead

“Listening,” as we know it, is dead.

Media + People will ‘listen’ to one another.

Wednesday, May 22, 13

Page 9: (Art+data) intelligent content

Listen less, know more

Listening to music is a wasted opportunity to discover more.

Listening to a great concert leaves your other senses alone.

Listening for birds is a missed window to learn even more.

Wednesday, May 22, 13

Page 10: (Art+data) intelligent content

A Revolutionary Time

Random

May you live in interesting times . . .

Intelligent

Wednesday, May 22, 13

Page 11: (Art+data) intelligent content

A Revolutionary Time

Random

May you live in interesting times . . .

Intelligent

Wednesday, May 22, 13

Page 12: (Art+data) intelligent content

A Revolutionary Time

Random

May you live in interesting times . . .

Intelligent

Wednesday, May 22, 13

Page 13: (Art+data) intelligent content

A Revolutionary Time

Wearable information

We are in the most intense era of upheaval in content development since the launch of the web

Personal Display Everyday holograms

Wednesday, May 22, 13

Page 14: (Art+data) intelligent content

Media revolution

Two concepts will revolutionizecontent and engagement:

Immersive experiences

Sentient software

In both cases, experience design will respond to what the content estimates will likely engage you.

Wednesday, May 22, 13

Page 15: (Art+data) intelligent content

A war for the Starting Point

Search, Social, Navigation are at war over the starting point for engagement

A new starting point may emerge.

It won’t likely be controlled by any of the incumbents.

Wednesday, May 22, 13

Page 16: (Art+data) intelligent content

Read, Watch, Listen less. Yet, know more.

Gesture Audio Graphical

Wednesday, May 22, 13

Page 17: (Art+data) intelligent content

A Star Starting Point is born

Search, Social, Navigation are at war over the starting point for engagement

Wednesday, May 22, 13

Page 18: (Art+data) intelligent content

Rethinking the basics

Reading, Writing & Arithmetic will be replaced by Touching, Talking & Thinking

Wednesday, May 22, 13

Page 19: (Art+data) intelligent content

Government, military and law enforcement applications will create new realities for content navigation.

Yes, government will lead innovation

Wednesday, May 22, 13

Page 20: (Art+data) intelligent content

Search and Discovery reborn

Aggregators will disrupt Search in unforeseen ways.

Wednesday, May 22, 13

Page 21: (Art+data) intelligent content

The Concept

What looks like an experiment today, will soon be your reality.

Wednesday, May 22, 13

Page 22: (Art+data) intelligent content

Evolving Conclusions

If von Neumann was right, we will soon wear some intelligent device which will listen to the entire world for what we want to read, watch, or listen to, then deliver it to us in content format so immersive we absorb the information by merely paying attention.

Wednesday, May 22, 13

Page 23: (Art+data) intelligent content

Evolving Conclusions

Random Intelligent

Intelligent content will fuel the (ART+DATA) concept, and will propel us forward at an ever accelerating rate.

Wednesday, May 22, 13

Page 24: (Art+data) intelligent content

Founder : : Roger Wood

This presentation is based on researchled by

Evelyn Robbrecht, Fellowwww.artplusdata.com

Contact us for further research

Wednesday, May 22, 13