Arya market research Profile

Welcome to ARYA MARKET RESEARCH PVT LTD

India’s leading independent market research company

PROBLEM RESEARCH SOLUTION

About Us:

• Arya Market Research Pvt. Ltd. Is India’s leading independent market research company, established in the year 2006 and provides end to end services in all major sectors.

• We are a full-service market research company having head office at Ahmedabad with PAN India network.

• Our research service starts from ‘Research design’ to ‘Report presentation’.

• Arya Market Research offers a full range of market research fieldwork services and used both qualitative and quantitative techniques to provide research solutions that add strategic values.

• We are benchmark in market research for our high quality services.


Vision: • To be a leader in industry by delivery of timely, comprehensive, cost-

effective and innovative research solutions to clients for strategic decision making.

Mission: • To give the competitive edge in clients’ business, we are inspired to

execute various market research projects and conceive creative solutions that suit clients’ overall business strategy.

We are guided by our Vision & Mission, which facilitate all our actions and our interactions with our clients.


Our Strength • Arya Market Research specializes in qualitative, quantitative and online

market research fieldwork. Our team has in-house recruiters, interviewers, focus group moderators, data entry, tabulation, coding, project managers and market research analyst that make us the perfect partner to handle any projects over the globe.

• We are an independent set-up comprising high caliber, dedicated professionals. We adapt flexibly to the specific requirements of each project and are not limited by set protocols or rigid methodologies.

• We believe strongly in the value of Customer Loyalty & Retention, which can only be attained through Customer Delight. We aim for this by offering:

– An innovative & creative approach for each project

– Personalized client service

– Field & data management services that meet exacting quality standards

– Timely delivery


Research Studies Business to Business

Consumer Behavior

Consumer Loyalty

Consumer Satisfaction

Usage and Attitude

Pricing

Employee satisfaction and opinion

Advertising Development and Evaluation

Branding and Positioning

Operation and Distribution

New Product Development

Problem Solving

Segmentation and profiling

Competitor


Fieldwork Services- Reliable, confidential, verifiable

Qualitative

Face to Face In-Depth Interview

Focus Group

Telephonic In-Depth Interview

Ethnographic Approaches

Dyads/Triads

Quantitative

Field Interview

CATI

CAPI

Internet Surveys/Online Survey

Central Location Tests (CLT)

Mystery Audit


Research Methodology

Questionnaire Preparation and Survey Programming

• We do questionnaire design in collaboration with the clients

Translation and Transcription

• We do

translation into local language, if required done, by well experienced in house staff

Respondents Recruitment and Interviewing

• We do recruitment according the project specifications

Data Analysis, Report Writing and Presentation

• We do analysis by specialist in analysis

• We provide complete report writing and presentation to clients


Quality Control • Every project has the 100% commitment of the researcher involved, from

start to finish

• The researcher is involved closely with the field - from explaining project objectives & detailed briefing to close monitoring of fieldwork progress & random quality checks

• 100% of gathered field data is cross checked by team of Executives and supervisors.

• We maintain Quality by Re-scrutiny of minimum of 30% of data after supervisor review.

• Logic checks: Easy format, recording, validation and analysis of the data

• Language Checks: Spellings and grammatical errors, sentence structure forming, consistency and flow of language.

• Layout and Design Checks: Placement of content, multimedia presentation and visual appeal of the market research reports.

“It is quality rather than quantity that matters.”


We take ethical responsibilities of four stakeholders “Client, Researcher, Respondent and Public” to act honorably and respect their responsibilities to one another at each of the six stages of the marketing research design process.


Ethical Responsibility

Equivalence in Market Research We establish equivalence of scales and measures to collect and provide data from different countries

• Construct Equivalence: To measure meaning and significance of marketing constructs in different countries

• Conceptual Equivalence: To check interpretation of brands, products, consumer behavior and marketing effort is same in different countries

• Functional Equivalence: To compare role or function of concept or behavior in different countries

• Category Equivalence: To compare categories in which brands, products and behavior are grouped is the same in different countries

• Operational Equivalence: To measures how theoretical constructs are operationalized in different countries to measure marketing variables

• Measurement Equivalence: To compare responses to particular set of items. This includes Configural (structural), Metric(measurement unit) and Scalar Equivalence

• Linguistic Equivalence: To compare both spoken and written language forms used in scales and questionnaires


We provide translation services by selective methods to avoid errors in translation of certain words and phrases of both cultures. Translation Methods:

• Direct Translation • Back Translation • Parallel Translation

Equivalence in Market Research

Translation Services

Analysis and Report Preparation

In-house software such as SPSS and Minitab with advanced statistical analysis capabilities:

• Conjoint Analysis

• Factor Analysis

• Multi-regression Analysis

• Cluster Analysis

• Brand Mapping

• Regression Analysis

• Discriminant Analysis


Industries we cater: Retail

Food and Beverage

FMCG

Automotive

Hospitality

Finance and Insurance

Pharmaceutical and Healthcare

Education

Leisure and Tourism

Oil and Gas

Public Sector

Media and Publishing

Energy

Real Estate

IT and technology

Textile and Garment

Manufacturing and Capital Goods

Advertising


Contact Us:

Head office:

ARYA MARKET RESEARCH PVT LTD 305, Shefali Centre, Near Paldi Cross Road,

Paldi, Ahmedabad-380007

Gujarat, INDIA.

Phone No. 079-30021600

E-mail: [email protected]

RFQ: [email protected]

Website: www.aryamarketresearch.com


mailto:[email protected]

mailto:[email protected]

http://www.aryamarketresearch.com/

THANK YOU
