Ask Without Fear Expanded: Step 1 Research

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The 1st part of a 3-part webinar expanding on the concepts in the book "Ask Without Fear!"

Text of Ask Without Fear Expanded: Step 1 Research

  • 1. Get R.E.A.L.: Research The first step toask without fear! Marc A. Pitman, The Fundraising Coach, www. fundraisingcoach.com

2. Who am I?

  • Chosen for Seth GodinsBullMarket Guideas a person will shake things up
  • Creator of the Extreme Fundraising Ezine ( http://fundraisingcoach.com )
  • Author ofAsk Without Fear!andCreating Donor Evangelists

3. Todays Goals

  • Basic overview of researching
  • Free tools for defining your case
  • Easy ways to make sure you make the right ask

4. Fundraisinga privilege

  • Asking for money is one of the most noble opportunities on earth
  • Like putting a plug into a live socket

5. Let's Get R.E.A.L.!

  • R esearch
  • E ngage
  • A sk
  • L ove/ L ike/ L ive

6. Research

  • About your goals:
  • Case statement
  • Gift table
  • Naming Opps

7. Research: Case Statement

  • Pros and cons
  • Prove it
  • Head & Heart
  • - business plan
  • - inspiring stories

8. Research: Case Statement

  • Objections:
    • Brainstorm them
    • Work them into the case statement

9. Gift Range Calculator

  • http://blackbaud.com/resources/giftrange/giftcalc.aspx

10. Gift Pyramid 11. Research: Naming Opportunities

  • How much would it cost to name yourcharity?
  • Big ticket items
  • Participation clubs

12. Research

  • About your prospect
  • Free Tools
  • Paid Services
  • Peer Reviews

13. Research: Free Tools 14. Research: Paid Services 15. Research: Peer Reviews

  • Traditional Reviews
  • The CPI Review
    • Three Sections
      • Capacity
      • Philanthropy
      • Interest
    • Rate 1 5
  • Avoid Paralysis By Analysis

16. Dont Get Stuck Here!

  • Avoid Paralysis
  • By Analysis

17. Coming up in the next class

  • Step 2: Engage!

18. You Can Do It!

  • BEE YOURSELF
  • Make your gift first!
  • Don't feel guilty that you're afraid
  • Have courage (it's not courage without fear)
  • Keep it simple
  • Have fun!

19.

  • Tool shop including:The Creating Donor EvangelistsProgram
  • Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course
  • Free blog, articles, book reviews, and more!

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