How to de!ne client’s needs when initiating an interactive project?by Annika, Ivan and Lutfur

What is a project?

‣ A project is an assigned work that could be set by client with certain time period and cost.

‣ It is sort of extended working module is running parallel with the core company.

Interactive Media Project

‣ Combine core professional skills with business and management (England & Finney: Managing Interactive Media. 2007, p2)

‣ Interactive Media Project is a term used to manage a working formation, perceiving user’s interest as well as client demands to !nd out pro!table result.

General structure of the project

It is framed within time, cost and quality and look like triangular !eld

Budget

Time

Quality

Life Cycle of Interactive Media Project - Including the following stages in life cycle of an interactive media project;

‣ The start phase

‣ Content de!nition, selection and structuring

‣ Layout, look and feel of the content

‣ Functionality or the navigation bet pieces of the content

‣ Tracking and monitoring of the content (England & Finney: Managing Interactive Media. 2007, p2)

(Some) ways a commissioner company (the client) can get in touch with a developer company

‣ On-going and return business‣ Tenders, Two types of clients; Public and Private.‣ Trough-the-Door‣ Market lead project initiation‣ Interactive games

(Some) ways a commissioner company (the client) can get in touch with a developer company

‣ On-going and return businessis where the client has hired this particular developer company previously and keep returning with more work‣ Tenders, Two types of clients; Public and Private.‣ Trough-the-Door‣ Market lead project initiation‣ Interactive games

Interactive Media Design . Production and Management

(Some) ways a commissioner company (the client) can get in touch with a developer company

‣ On-going and return business‣ Tenders, Two types of clients; Public and Private.In the public sector there are legal requirements that

effect the tendering procedure which don’t exist in the public sector. Pitch for work.‣ Trough-the-Door‣ Market lead project initiation‣ Interactive games

(Some) ways a commissioner company (the client) can get in touch with a developer company

‣ On-going and return business‣ Tenders, Two types of clients; Public and Private.‣ Trough-the-Dooris when a client directly contact the developer‣ Market lead project initiation‣ Interactive games

(Some) ways a commissioner company (the client) can get in touch with a developer company

‣ On-going and return business‣ Tenders, Two types of clients; Public and Private.‣ Trough-the-Door‣ Market lead project initiationwhere the developer is the one who initiate the project

by recognizing a need within the market‣ Interactive games

(Some) ways a commissioner company (the client) can get in touch with a developer company

‣ On-going and return business‣ Tenders, Two types of clients; Public and Private.‣ Trough-the-Door‣ Market lead project initiation‣ Interactive gamesinspired through the movie and music industry where

the developer uses the money from the latest hit to create new titles

Initiating a interactive project (or any design project)

When initiating a project it is important to get the needed information so that the project can be a successful one. This should be done before the project starts so that everyone is clear about what is to be done, how much it shall cost and

the time-frame of the project.

Scoping the project

‣ the business case ‣ business objectives‣ user objectives‣ the target audience, their present pro!le

and behaviour with the relevant technology‣ the proposed timescale‣ the name of the budget holder‣ the likely budget‣ the present technology infrastructure the client has available‣ any preferences for features

(perhaps they have seen some features used by competitors)‣ any known constrains‣ contact information with named people to consult and work with‣ the sign-off authority and turn-around time for sign-off

Scoping is crucial

‣ irrespective to size or cost scoping is crucial for a successful project. ‣ Forced to start with little information? - make it clear in

writing exactly what you will do based on the information you got, but you will revise the schedule and costs according to further information‣ Involve your whole team and specialists when scoping

information

To show that you are the right company for the job

‣ Collect the right information‣ Translating this information into appropriated

solutions‣ Showing that this solutions suits the client’s needs

‣ De!ning stakeholders ‣ Creating lists‣ Using matrixes for locating stakeholders possible in#uences

‣ RACI responsibility chart ( Responsible, Accountable, Consulted, Informed )‣ Communication chart ( Type, Format, Frequency, Method)