AssureBridge - B2B Partner Demands SSO - Marketing Presentation

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Oleg Cohen

[email protected]

AssureBridgeB2B Single Sign-On (SSO) Made Easy

Reliable InsuranceDemands SSO

mailto:[email protected]

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AGENDA

Business Problem

What is AssureBridge

Value Proposition

Demo

AssureBridge Difference

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RELIABLE INSURANCE

Reliable InsuranceDemands SSO

Business Problem – B2B Partner demands SSO

Users need to be seamlessly logged in

Users login to use the site

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Customer Need

BUSINESS DRIVER:

To meet partner’s requirement for Web integration with your online offering

CUSTOMER PAINS:

Risk of losing profitable business opportunity Company lacks ability to implement SSO quickly Partner insists on complex standard compliance Staff can’t provide adequate on-going support

CUSTOMER NEED:Rapidly implement reliable Internet SSO functionality

Partner’sSite

Your Site

?

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Customers See Internet SSO as High Risk

Client’s actual planning notes flagging timely

SSO integration as Risk++

Client’s actual planning notes flagging timely

SSO integration as Risk++

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AssureBridge Offering – SSO Exchange

Fully-Managed Hosted Single Sign-On ServiceFully-Managed Hosted Single Sign-On Service

Connects to your business Web applications

Powers seamless SSO between your web applications and your partners’

Provides professional setup, configuration,troubleshooting, and monitoring

by AssureBridge experts

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Our customers:

Value Proposition – Fastest ImplementationO

UR

ST

RE

NG

TH

S

Fastest Implementation

Va

lue

Pro

po

sit

ion

Customer Satisfaction

Reliable Hosting

Expertise

• Meet partner requirements in weeks vs. months in implementing robust and standards-compliant Internet Single Sign-On

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Our customers:

Value Proposition – ExpertiseO

UR

ST

RE

NG

TH

S


Va

lue

Pro

po

sit

ion


Reliable Hosting

Expertise


No longer required to invest into hiring and retaining expensive and hard-to-find experts

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Value Proposition – SupportO

UR

ST

RE

NG

TH

S


Va

lue

Pro

po

sit

ion


Reliable Hosting

Expertise

Our customers:

Leverage fault-tolerant infrastructure and expert support to maximize the service uptime



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Value Proposition – Lowers Barrier to Adoption

OU

R S

TR

EN

GT

HS


Va

lue

Pro

po

sit

ion


Reliable Hosting

Expertise

Our customers:

Leverage fault-tolerant infrastructure and expert support to maximize the service uptime



Benefit from a reliable and affordable

Internet SSO solution

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AssureBridge Positioning

For small and medium businesses who are under partner pressure

to rapidly implement complex Web Single Sign-On

For small and medium businesses who are under partner pressure

to rapidly implement complex Web Single Sign-On

SSO Exchange is an affordable full-service hosted solution

that delivers the most reliable standards-compliant Internet SSO functionality in the least amount of time

SSO Exchange is an affordable full-service hosted solution

that delivers the most reliable standards-compliant Internet SSO functionality in the least amount of time

To enable high level of customer and partner satisfaction and the growth of their business

To enable high level of customer and partner satisfaction and the growth of their business

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DEMO*AssureBridge SSO Solution

* Demo Screenshots are available in the Appendix

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Secure Internet SSO is Highly Complex

Speedy Rent-A-Car Domain (https://www.speedyrental.com)

Reliable Insurance Domain (https://www.reliableinsurance.com)

IDM

Speedy Rentals Secure Partner Site

SAML Identity Provider (IDP)

Reliable Insurance

SAML Service Provider (SP)

Customer

Link to Rent a Car

Step 1a: User logs into Reliable Site Step 1b: User Clicks on Rent-A-Car Site Link

Step 2a: Portal Sends Request to IDP Step 2b: IDP gets attributes, builds SAML Assertion , signs with a Partner A’s Private Key

1

2

3

4

7

8

Custom SSO Plug-in

Application Component

9

5

6

Step 3: IDP Redirects to Browser with a SAML artifact token

Step 4: User Browser redirects artifact token to SAML SP

Step 5: SP requests SAML assertion via a SOAP service

Step 6: IDP returns SAML assertion via a SOAP service

Step 7a: SP validates SAML Assertion Cryptographic signatureStep 7b: SP send s browser secure SAML token with encrypted user attributes

UserStore

UserStore

Step 8: Browser redirect User to Speedy Rental site with secure SAML token in request

Step 9: Decodes the token, extracts user info and binds into Portal session context.

Internet SSO in

volves

many complex

interactions among

multiple partie

s

Secure and reliable Internet SSO involves many complex interactions among multiple

distributed parties. AssureBridge shields you from these complexities.

Secure and reliable Internet SSO involves many complex interactions among multiple

distributed parties. AssureBridge shields you from these complexities.

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Key SSO Challenges

Expertise True experts

are hard to find Knowledge gaps

are risky



are risky

Time-To-Market Build, implement,

and integrate Negotiate and coordinate with

partners



partners

Security Potential legal

and audit exposure

Data privacy protection issues


and audit exposure


Operations SSO issues =

relationship problems

SSO issues require complex troubleshooting




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Key SSO Challenges – Expertise


and audit exposure



and audit exposure










partners



partners



are risky



are risky

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AssureBridge Solution – Expertise



partners



partners


and audit exposure



and audit exposure








Expertise SSO protocol

configuration Web application

integration



integration

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Key SSO Challenges – Time-To-Market


and audit exposure



and audit exposure










partners



partners



integration



integration

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AssureBridge Solution – Time-To-Market


and audit exposure



and audit exposure




integration



integration

Time-To-Market Rapid

provisioning Lightweight SSO adapters Integration test harness









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Key SSO Challenges – Security



integration



integration






and audit exposure



and audit exposure








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AssureBridge Solution – Security









integration



integration





Security Leverages

industry standards

Secure multi-tenant platform Fully auditable system

Security Leverages

industry standards








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Key SSO Challenges – Operations



integration



integration





Security Leverages

industry standards


Security Leverages

industry standards








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AssureBridge Solution – Operations



integration



integration





Security Leverages

industry standards


Security Leverages

industry standards


Operations 24x7 support Robust enterprise-

class platform Early warning system Triage

Operations 24x7 support Robust enterprise-

class platform Early warning system Triage

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Summary

AssureBridge rapidly delivers reliable SSO empowering you to:AssureBridge rapidly delivers reliable SSO empowering you to:

Connect to your partner in record time

Support complex SSO standards without adding staff

Provide your end-users with reliable solution

Avoid an expensive product purchase and installation

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Q&A

What are your questions?

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For additional information, including a personalized demo

please contact

Oleg CohenAssureBridge, Inc.

[email protected]

617-455-7927

Visit our Web Site at:

http://www.assurebridge.com

mailto:[email protected]

http://www.assurebridge.com/

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APPENDIX

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How we solve the problemWithout AssureBridge

Partner APartner A Partner BPartner B

Web Site A

Commercial SSO Product ($$

$)

Web Site B

Home-Grown SSO Product ($

$)

Integration ($$) Integration ($)

SSO Infrastructure + Operations ($$)

SSO Infrastructure + Operations ($)

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How we solve the problemUsing AssureBridge Services

Partner APartner A Partner BPartner B

Web Site A

SSO Exchange: Hosted AssureBridge SSO Services Robust & Reliable Infrastructure World-Class Operations

Web Site B

Integration ($) Integration ($)

($)

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DEMOAssureBridge SSO Solution for Speedy Rental

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Business Case• Speedy Rental is a small regional provider• Reliable Insurance is a large national company• Speedy has an opportunity to expand its business

by partnering with Reliable Insurance• Reliable has implemented an expensive commercial

Internet SSO platform• Reliable requires all its partners to support seamless

SAML-based logon for its customers• Speedy lacks ability to develop and maintain its own

SSO solution and is under pressure to deliver• Speedy chooses AssureBridge to help it quickly and

reliably connect with the demanding partner

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BEFORE SINGLE SIGN-ONDemo

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No SSO Experience – Login Page

Log into Your Site

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No SSO Experience – Partner Link

Click on External Link

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No SSO Experience – Need to Log In Again

Prompted to Log In Again

(Another User ID and Password)

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No SSO Experience – Partner Site

Click on Logout Link

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No SSO Experience – Logout

Logged Out from Partner

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No SSO Experience – Still signed in

Remained signed in with

Reliable

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SINGLE SIGN-ON EXPERIENCEDemo

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Desired SSO Experience – Login Page

Log into Your Site

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Desired SSO Experience – Partner Link

Click on Partner Link

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Desired SSO Experience – Partner Site

Seamlessly taken to

Partner Site

User ID and Profile Information Transferred

Between Sites

Click on Logout Link

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Desired SSO Experience – Logout

Logged Out from Partner

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Desired SSO Experience – Logged Out from All

Signed out from both

sites