BY :KESHAV SHARMA

KOMAL

ATTITUDE

“An attitude is mental state of readiness, learned and organized through experience, exerting a specific influence on person’s response to people, object and situations with which is related.”

According to Bem,

“Attitudes are likes and dislikes.”

ABC MODEL OF ATTITUDE

Component Measured By Example

A Affect(Emotional/ feeling)

• Physiological Indicators

• Verbal Statements

I don’t like my boss.

B Behavioral Intentions

• Observed Behaviour

• Verbal statements about intentions

Transfer to other unit.

C Cognition (opinion/thinking/ belief)

• Attitude Scales• Verbal statement

about beliefs

I think my boss plays favourite at work.

THE ICEBERG

HOW MUCH DO YOU SEE OF AN ICEBERG?

THE ICEBERG

ONLY 10% OF ANY ICEBERG IS VISIBLE. THE REMAINING 90% IS BELOW SEA LEVEL.

THE ICEBERG

SEA LEVEL

10 %

90 %

VISIBLEABOVE SEA LEVEL

INVISIBLEBELOW SEA

LEVEL

The Iceberg phenomena is also applicable on

human beings …

SEA LEVEL

KNOWLEDGE&

SKILLS

ATTITUDE

UNKNOWN TO OTHERS

KNOWN TO OTHERS

SEA LEVEL

BEHAVIOR

VALUES – STANDARDS – JUDGMENTS

ATTITUDEMOTIVES – ETHICS - BELIEFS

KNOWN TO OTHERS

UNKNOWN TO OTHERS

In other words,

WHAT MAKES YOUR LIFE 100% ?

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

A T T I T U D E1 20 20 9 20 21 4 5

K N O W L E D G E11 14 15 23 12 5 4 7 5H A R D W O R K8 1 18 4 23 15 18 11

S K I L L S19 11 9 12 12 19 =

===

829698

100

Let each letter of the alphabetic has a value equals to it sequence of the alphabetical order:

TYPES OF ATTITUDE

HOW PERCEPTION AFFECTS ATTITUDE

WHAT DO YOU SEE?

POSITIVE ATTITUDE NEGATIVE ATTITUDE

WHAT DO YOU SEE?

POSITIVE ATTITUDE NEGATIVE ATTITUDE

WHAT DO YOU SEE?

POSITIVE ATTITUDE NEGATIVE ATTITUDE

WHAT DO YOU SEE?

POSITIVE ATTITUDE NEGATIVE ATTITUDE