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Every entrepreneur wants to know how to attract more customers. There are two factors necessary for capturing their attention, both center around understanding customer behavior.
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Attract And Win More Customers
First, is to make your customer aware of the product or service. In its simplest form, marketing educates people.
www.cynthiakocialski.com
Attract And Win More Customers
Second, it’s to know how your customers’ triggers so your message and presentation sinks in. Without getting both of these factors right, your message is destined to fall on deaf ears.www.cynthiakocialski.com
Attract And Win More Customers
How Customers LearnCustomers learn the same way they did in school. Let’s step back and look at the school programs. Psychologists have determined that there are four ways…
www.cynthiakocialski.com
Attract And Win More Customers
The visual learning style means things seen or observed, and includes images, videos, info graphics, diagrams, demonstrations, and displays.
www.cynthiakocialski.com
Attract And Win More Customers
The auditory learning style means information absorbed through listening to the spoken word, sounds and noises. These are customers who like to hear podcasts.www.cynthiakocialski.com
Attract And Win More Customers
The kinesthetic learning style involves the physical experience such as touching, feeling, holding, doing, and practical hands-on experiences.
www.cynthiakocialski.com
Attract And Win More Customers
The learning style of readers are people who like eBooks, blogs, product literature, manuals and instructions.
www.cynthiakocialski.com
Attract And Win More Customers
How to Captivate ThemThe second factor is how receptive your audience is to your presentation style. This comes to you via Sally Hogshead, an expert on fascination, from her book Fascinate.
www.cynthiakocialski.com
Attract And Win More Customers
Prestige addresses human fascination on rank and respect; it elevates something about the rest. Prestige ranks people and objects relative to each other.
www.cynthiakocialski.com
Attract And Win More Customers
With vice we are fascinated with bending or breaking them. It’s exciting. Just think about jail breaking an Apple iPhone.
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Attract And Win More Customers
Lust draws people in because they crave a sensory experience. Lust leads to irrational and unreasonable behavior.
www.cynthiakocialski.com
Attract And Win More Customers
Trust is about building a long-term relationship. People are loyal to reliable options.
www.cynthiakocialski.com
Attract And Win More Customers
Mystique stimulates our curiosity. Mystique compels people to buy products they don’t need, or even want.
www.cynthiakocialski.com
Attract And Win More Customers
Alarms threaten. A customer sitting on the fence about a decision can be made to act when they know the consequences.
www.cynthiakocialski.com
Attract And Win More Customers
Power is associated with leadership. We find role models and focus on them.
www.cynthiakocialski.com
Attract And Win More Customers
Share your PASSION and KNOWLEDGE with world.
Get published on Start-Up Entrepreneurs’ Blog
www.cynthiakocialski.com