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Introducing Coca-Cola Life

Great-tasting cola with fewer calories, sweetened from natural sources

The latest addition to the family – Coca‑Cola Life – is now in shops. It's our first lower-calorie cola sweetened from natural sources.

Coca‑Cola Life is made with a blend of sugar and stevia leaf extract1, and contains a third less sugar and a third fewer calories than Coca‑Cola2.

We're constantly innovating and creating products that we think people will love.

The introduction of Coca‑Cola Life is part of our commitment to offer a variety of drinks, so there’s something to suit every lifestyle and occasion.

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The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20% – Marketing Metrics.

A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy.

It costs 6–7 times more to acquire a new customer than retain an existing one – Bain & Company.

eCommerce spending for new customers is on average $24.50, compared to $52.50 for repeat customers – McKinsey.

June 2013 – Huffington post

http://www.eightleaves.com/2010/04/the-loyalty-ladder-a-sideways-look

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