Attractions to Increase Attractions to Increase Trade Show Booth Trade Show Booth TrafficTraffic

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

Keep in mind: Keep in mind:

40 percent of exhibitors use social 40 percent of exhibitors use social media at trade shows (CEIR)media at trade shows (CEIR)

All attendees like to get free stuffAll attendees like to get free stuff Your Your trade show displays trade show displays need to get need to get

the attendee’s attention in 3 seconds the attendee’s attention in 3 seconds before they move on to the next before they move on to the next display systemdisplay system

The look of your display says a lot The look of your display says a lot about your companyabout your company

Trade Show Exhibit Trade Show Exhibit Attractions that WorkAttractions that Work Social mediaSocial media Coffee and cookiesCoffee and cookies Games or presentationsGames or presentations Trade show flooringTrade show flooring Simple graphicsSimple graphics

Why use Social MediaWhy use Social Media

You can reach a larger target You can reach a larger target audienceaudience

Promote your convention booth Promote your convention booth for little to no moneyfor little to no money

How to use Social How to use Social MediaMedia On Twitter, use hash tags to follow On Twitter, use hash tags to follow

conversations on specific topics or be conversations on specific topics or be easily found by other interested people.easily found by other interested people.

Take videos of your convention exhibit Take videos of your convention exhibit and put it on YouTube to let others and put it on YouTube to let others know what’s going on at your display.know what’s going on at your display.

Let your fans and followers know that Let your fans and followers know that they need to stop by your booth by a they need to stop by your booth by a certain time if they want a free gift or certain time if they want a free gift or discount – this sense of urgency will discount – this sense of urgency will motivate them to drive to the event. motivate them to drive to the event.

Why use Food and Why use Food and Drinks?Drinks? They will be able to smell your They will be able to smell your

display booth from across the display booth from across the show floor. show floor.

After hours spent walking from After hours spent walking from one booth to the next, attendees one booth to the next, attendees are going to enjoy a coffee and are going to enjoy a coffee and cookie breakcookie break

Some Drink and Food Some Drink and Food Options to UseOptions to Use Freshly baked cookiesFreshly baked cookies CoffeeCoffee TeaTea PopcornPopcorn Cotton candyCotton candy

Why Have a Why Have a PresentationPresentation Informs your audience of what Informs your audience of what

your company has to offer. your company has to offer. If done correctly, attendees will If done correctly, attendees will

have an increased interest in your have an increased interest in your products or services. products or services.

It will weed out the people who It will weed out the people who aren’t interested from the ones aren’t interested from the ones who want to become new who want to become new customers. customers.

Rules to Remember for Rules to Remember for PresentationsPresentations Attendees have small attention spans, Attendees have small attention spans,

so keep it short (no more than 4 or 5 so keep it short (no more than 4 or 5 minutes). minutes).

Make it entertaining while relaying Make it entertaining while relaying your information. your information.

Have a visual aid, such as a power Have a visual aid, such as a power point presentation to make the info point presentation to make the info easier to remember. easier to remember.

If your audience wants a copy of the If your audience wants a copy of the presentation, offer to email them a presentation, offer to email them a copy of the power point presentation. copy of the power point presentation.

Why use Trade Show Why use Trade Show FlooringFlooring Event floors are normally hard Event floors are normally hard

concrete that can be painful to concrete that can be painful to stand on for long periods of time. stand on for long periods of time.

Flooring offers extra padding, Flooring offers extra padding, while still having a professional while still having a professional look. look.

Tips When Using Tips When Using FlooringFlooring Print your logo on it for a Print your logo on it for a

memorable, eye-catching look.memorable, eye-catching look. Use bold colors that will stand out Use bold colors that will stand out

while still complimenting the while still complimenting the colors used in your trade show colors used in your trade show booth. booth.

Why Why Trade Show Graphics Trade Show Graphics are Importantare Important They are normally the first thing They are normally the first thing

attendees will notice about your attendees will notice about your display system. display system.

Graphics can either draw in a Graphics can either draw in a crowd or repel people from your crowd or repel people from your booth if they aren’t done booth if they aren’t done correctly. correctly.

How to Create How to Create Successful GraphicsSuccessful Graphics Keep it simple: one or two large photos Keep it simple: one or two large photos

and no more than two short sentencesand no more than two short sentences The font should be large and easy to The font should be large and easy to

read (Arial is a popular font used). read (Arial is a popular font used). Your logo and company’s contact Your logo and company’s contact

information should be easy to see. information should be easy to see. Attendees should be able to tell what Attendees should be able to tell what

your business does just by looking at your business does just by looking at the graphics. the graphics.

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