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My SES London Power Tools presentation from SES London 2014
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SEO Power Tools: The Link Audit
Richard BaxterFounder, SEOgadget.com
Link Auditing
Side note: you need to be doing thisBEFORE
you get a penalty.
I want to create a disavow quickly and effectively
Link data
Data collection, consolidation, analysis and action
Title
SEOgadget for Excel
http://seogadget.com/tools/seogadget-for-excel/
SEO Tools for Excel
http://nielsbosma.se/projects/seotools/
Scrapebox – Check Google Indexed
The info: Query
Scrapebox Fake PageRank Checker
Thanks @ohgm
What to collect & what to look for in the data
- Ahrefs, Majestic, WMT- Destination URL & HTTP status- Exact Match Anchor text- No Domain Page Rank / Fake PageRank- IP address- Follow/Nofollow- No. referring domains- Live / not live- Is page indexed (scrapebox)- Pages with malicious / explicit content- Page Title & meta description- Link from a home page?
Get informed. Completeness is everything.
- Count of domain (site wide links)- Links from penalised domains- Odd Page Rank distribution curve- Links with exact match keyword anchors- Links from pages with malicious / explicit content- Links from directories / article directories- Site-wide links- Lots of domains on the same C-block IP- Anchor text distribution – brand vs non-brand- Links pointing to 404 destination URL- Hidden do follow comment spam (under disqus plugin)
What are you looking out for?
Big(ish) thing: Are they even indexed?
-1 1 3 4 5 6 7 8 90
1
2
3
4
5
6
7
Deindexed Pagerank
Are the IBLs Generally Very Low / No PR?
-1 0 1 2 3 4 5 6 7 80
10
20
30
40
50
60
70
80
90
Indexed Pagerank
Are there lots of Directory / Submission Network Links?
Pay someone to copy / paste all the free directory lists they can find on the internet and just submit a disavow (or do it properly by searching / categorising)your IBL profile
Are these spammy links from submission software?Work out if your IBL’s are from a software submitter (thanks @Ohgm)
What about site wides?
Watch those anchor footprints!
The De-Dupe Test
Shoot out:
Which tool gives the most diverse data by unique # domains?
Webmaster Tools De-Dupe Result
4636 Unique domains from 32,806 rows of link data
Majestic De-Dupe Result
2046 Unique domains from 32052 rows of link data
aHrefs De-Dupe Result
2240 Unique domains from 20436 rows of link data
SEOprofiler De-Dupe Result
858 Unique domains from 6310 rows of link data
All Tools De-Dupe Test
Consolidating all data gave us 5672 unique values
Who Has The Highest Domain Count?
WMT aHrefs majestic (fresh) seoprofiler0
500100015002000250030003500400045005000
Unique Live Domain Count
Total
What made the most complete disavow?
2225 924 868 408
Combined w/De-Dupe: 2738
A word on disavow
When Cyrus submitted all of his links via disavow, he permanently lost all of his rankings. Review your links thoroughly - submit a *good* link and it’ll never give you PageRank again.
About 3 ½ weeks later
Thank you for listening!
seogadget.com/blog
© 2014 SEOgadget. All rights reserved. SEOgadget makes no warranties, express, implied or statutory, as to the information in this presentation.
Richard [email protected]