Axis Technology Consulting Overview

Axis Technology Consulting

Company Overview

January 2014

http://www.AxisTechConsulting.com© Copyright 2014 Axis Technology Consulting, LLC

Agenda• Company Overview• Axis in Context• Capabilities and Service Offerings• eGRC and Operational Risk• Projects at Major Clients• Selected Case Studies

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http://www.AxisTechConsulting.com© Copyright 2014 Axis Technology Consulting, LLC 3

Axis Technology Overview • A premier business, software product and information technology consulting firm that

bridges the gap between business needs, technology investments, and future growth. • Founded in 2000 by experts in the art of identifying and applying IT solutions that meet the

most complex business challenges. Independent and privately held.• Headquartered in Boston, MA, with locations in New York City, Charlotte and Dallas • Two subsidiaries:

– Axis Technology Consulting, LLC www.AxisTechConsulting.com– Axis Technology Software, LLC www.axistechnologyllc.com

• Axis Consulting has a proven track record of success across financial services areas including:– Retail Banking, Mortgage, Cards, and Credit– Wealth Management and Retirement Planning– Asset Management, Distribution, and Manufacturing– Investment Banking and Commercial Credit– Insurance and Underwriting– Risk Management and Compliance

http://www.axistechnologyconsulting.com/

http://www.axistechnologyllc.com/


Axis Focus AreasWith a broad knowledge of financial, insurance and health industries, we bridge the gap between

business needs, technology challenges, regulatory demands, and growth.

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User experience is the most critical first step to a successful customer relationship. Our Customer Engagement service offerings cover the full breadth of customer experience.

Customer Engagement

Managing risk is a critical component to any business strategy. We focus on operational and financial risk drivers across your environment.

Risk Management

Operational excellence is the cornerstone of successful execution and Axis creates business value by driving improvements to your process and governance environment.

Business Operations

Keeping applications current with your evolving business strategies is challenging; at some point in every company, significant transformation is required. Axis can ensure that your application transformation initiatives execute cleanly from strategy through implementation.

Application Transformation


InsuranceAsset Management

Wealth Management

Commercial BankingConsumer Banking

Our general consulting services cover a wide spectrum of business consulting and value-added software implementation capabilities. Our highly experienced people are evenly split between business and technology. We fulfill client strategic needs involving project management, architecture and strategy, as well as on demand assignments in data warehousing, process engineering, system implementation and user interfaces design.

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General Consulting Services

Customer Engagement

Data Management and Data Warehousing

Custom Application Development, User

Experience and Interface Design

Project Management and Business

Analysis

Strategic Consulting Business and Information

Risk Management

Business Strategy, Process and Operations

Application Development and Transformation


Customer EngagementDESCRIPTION• The customer engagement process involves the user

community at the earliest stages of concept and scoping, determining target audiences, use cases, and key needs that will guide design and development efforts.

• Projects focus on translating the vision of our clients, either internally derived or provided by advisory services firms, into an actionable strategic initiative that helps to refine, enhance and drive the defined business goals.

• Specialized User Experience projects include the design and definition of sophisticated graphical solutions to help to deliver, navigate, and provide access to information across complex global environments

SERVICE OFFERINGS• Voice of the Customer

• User Experience • Rapid Analysis and Design

• Enterprise Integration• User Centric Design Strategy • External and Internal Web and Application (UX)

Design

PROJECTS

Brokerage Executive Dashboard Project

Brokerage operational dashboard designed and developed for management monitoring and reporting

Wealth Management Strategy

Establish and execute a strategy for the web channel that has the following principals: web strategy alignment with business strategy, seamless client experience across business segments, relationship enhancing experience (reinforcing existing relationships), brand enhancing, convenient and informative.

Enterprise Integration

Voice of the Customer


Risk ManagementDESCRIPTION• Risk Management services involve regulatory and

compliance engagements that help clients reduce financial, operational and compliance risks and drive customer centric business models.

• Enterprise Governance, Risk and Compliance services (eGRC) involve the incorporation of key business and technical disciplines (strategy, organization, culture, process, technology and communication). This holistic approach results in a more complete and integrated assessment and management of risk.

• Other projects focus on an integrated understanding of customer and business risk including anti-money laundering, fraud detection and financial risk mgmt.

SERVICE OFFERINGS• Enterprise Governance, Risk and Compliance (eGRC)

• Maturity Model Assessment, Control Framework, Organizational Alignment

• Operational Risk• Regulatory Compliance, Sensitive Data Assessment ,

Entitlement Management, Data Security

PROJECTS

QC Control Environment

Consent order required that the bank show evidence that they have linkages and ownership of all control environment elements and sustainable monitoring of changes and impacts.

Risk Data Sourcing Alignment

Aggregate required consistent quality data across bank to highlight counterparty exposure.

Entitlement Management

Mainframe systems have created an environment that has overly complex entitlements that are not sufficiently defined or flexible and are not understood by many.

Operational Risk

eGRC

Operational Risk


Business Strategy, Process and OperationsDESCRIPTION• Business requirements definition and stakeholder

validation across the gamut of financial services areas, including Retail and Institutional Banking, Private Banking, Wealth Management, Brokerage, Retail and Commercial Credit, Mortgage and Asset Management .

• Projects focus on defining a clear strategy, providing strong governance and project management, aligning processes and proactively managing requirements.

• Our Data Stewardship offering leverages our deep industry experience to provide practical solutions to data management issues and is taking on an increased urgency with regulators and our clients.

SERVICE OFFERINGS• Business Process Analysis and Transformation• Program and Portfolio Management• Data Stewardship Strategy

• Data Governance• Data Provisioning

PROJECTS

IRA Process Design

Strategy and requirements analysis effort to identify opportunities for improvements to the end to end process – account opening to client statements and reporting

Enterprise Information PMO

Axis team came in and helped manage the transition of the data management functions to the new combined company.

Data Management Accounting Policy

Develop an enterprise level data management program that established standard policy for all aspects of data management, with particular focus on governance and quality

Program & Portfolio

Mgmt

Business Process Analysis

Data Stewardship

Strategy


Application Development & Transformation

PROJECTS

Health Ins Enterprise Architecture

Incrementally establish a disciplined approach to solution development by establishing a common development process aligned to, and governed by, a new Enterprise Architecture practice capable of coordinating across lines-of-business and in alignment to business strategies.

Brokerage Data Provisioning Strategy

Strategy developed for consistent data provisioning across newly merged organizations.

Total Financial Picture

Designed and developed financial analyst workstation

SERVICE OFFERINGS• Enterprise Architecture• Data Architecture and Data Warehousing Solutions

• Reference Data Architecture• Enterprise Data Management

• Solution Evaluation and Selection

DESCRIPTION• Application development and transformation involve

design, customization and/or integration projects that are responding to a broad range of clients specific needs.

• Projects focus on identifying business needs and aligning with the overall strategy resulting in a technical architecture, roadmap and implementation that has the correct priorities and focus.

• Structured strategic approach, a strong implementation process and extensive experience on solution evaluation.

Solution Evaluation &

Selection

Enterprise Architecture

Data Architecture


Minimizing Operational RiskChallenge• Chaos in US financial markets led to the financial crisis, forcing dramatic and rapid regulatory

change across any business that directly interacts with Consumers and Consumer data.• Dodd-Frank and Regulatory agencies demand accountability from Line of Business areas as

well as loosely organized Enterprise Control, Technology and Risk Management Functions.

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Capabilities Required• Rapidly identify solutions and processes to cope

with multiple regulatory demands.• Establish a risk appetite and control strategy for the

organization that is clearly defined and actionable.• Establish risk and control accountability and

management processes.• Implement Strategic eGRC technology and

supporting functions to meet requirements.Impact• Going beyond reactive point solutions and taking a holistic approach to operational risk is

critical to creating a sustainable Strong Risk Management program

ComplianceRisk

managementLine of

Business

Quality Control/ Quality

AssuranceAudit


eGRC Expertise

The Axis holistic approach to eGRC includes all key business and technical disciplines (strategy, organization, culture, process, technology and communication) and results in a more complete

and integrated assessment and management of risk throughout the enterprise.

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STATIC

REACTIVE

SILOED

RISK AVERSE

PROCESS HEAVY

DEFECT RIDDEN

PROACTIVE

DYNAMIC, AGILE

HOLISTIC, COLLABORATIVE, TRANSPARENT

RISK OPTIMIZED

EFFICIENT

EFFECTIVE

TECHNOLOGY

STRATEGY

CULTURE COMMUNICATION

ORGANIZATION PROCESS


eGRC / Operational Risk Projects

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Integrated Control Platform

• Leveraged the Archer product to create an enterprise class Business GRC capability in response to provisions in the OCC Mortgage Servicers Cease & Desist Consent Order

• Drove roll out across Mortgage Default Servicing Division (original scope) and continuing across Consumer Bank divisions.• Defined Governance structure and process routines across stakeholders and participants.• Managed 18 system releases since 2011 including initial release which had a 60 day initiation to completion window.

Mainframe Entitlements Simplification and Remediation

• Applied Entitlement Assessment and Remediation Methodology to repeated OCC and internal audit findings for unmanaged and excessive entitlements within Mainframe environments.

• Working across Global Consumer Bank Divisions within Retail, Bankcards and Real Estate Lending (~20% of users completed through 2013).

• Assessed process and control routines for entitlement assignment by division and designed target state processes and roles. • Received continuous recognition of value of methodology, key staff and need for the consulting intermediary between business and

technology teams.

DOJ Analysis and Process Performance Control Testing

• Implemented GRC Process and automation activities to independently provide transactional and process performance data to QC testing organization that ensures compliance with the DOJ Mortgage Settlement criteria.

• Effort includes defining Quality Testing and Sampling Methodology Business and Technical Requirements to effectively implement control validation testing.

Operational Risk Platform

• Initial engagement with Partner to decompose, design and implement custom Operation Risk Reports within the ARC Logics Product Suite as part of a project with their premier Global Bank customer.

• Working with WK regarding two Global customers for 2014 based upon a subject matter expert “retainer” model combined with implementation projects.

Enterprise Quality Control

• Engaged to establish a unique Enterprise Capability to support Quality Testing provisions within the Dodd-Frank Act. • Continue to provide strategic guidance to establish Business Case, socialize concept across Consumer, Wealth Management and

Investment Banking divisions, initiate Vendor RFI/RFP processes and lead POC activities to validate Business Case assumptions

Enterprise Information Management Policy

• Define Enterprise information management policy, standards, and procedures• Establish Maturity Model standards and assessment criteria. • Perform initial Maturity assessment and establish remediation strategy including business process, data reconciliation and technology

change recommendations and design.


Bank of America 2013

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Project Description

Enterprise Information Management Design and implement enterprise metadata solution.

Merrill Lynch Online Analysis and development of Merrill Lynch online applications.

Prime Brokerage / Basel Provide analysis and detailed specifications for the implementation of Basel requirements.

Credit Risk User interface architecture, design and implementation for Credit Studio and related credit risk applications.

DOJ Analysis and Process Performance Control Testing

Implemented GRC Process and automation activities.

OCC Data Analysis In response to OCC reporting requirements, analysis and aggregation of testing data.

Mutual Fund Services Data Store Current state analysis, design and detailed requirements for the replacement of the mutual fund reporting processes.

Operational Control Platform Strategy Enhancement and further rollout of the eGRC Operational Control Platform.

Operational Control Platform / FALCON Quality Control

Evolution of the enterprise class eGRC framework including integration of the control platform.

OCC Consent Define governance structure and process routines in support of the OCC Consent order requirements.

Band 7 Migration of Managed Desktops to BAC BAND 7 environment.

Consumer OCP Rollout of the operational control platform to

Testing as a Service Proof of Concept for an outsourced quality control testing opportunity.


2011–2012 Consulting Projects at Bank of America• Columbia Management Group (CMG)

– Cash Web Interface– Long Term Divesture– Mutual Fund System Data Store

• Enterprise Technology and Delivery (ET&D)– Data Management Accountability Policy (DMAP)– Data Provisioning Strategy – Enterprise Information Management (EIM) Metadata

• Home Loan & Legacy Asset Servicing– CE&S Mortgage Control Environment– CE&S Mortgage Control Platform– CE&S Process Design– Consumer Sales Monitoring and Controlling– Consumer Products Monitoring and Controlling– Consumer Operations Monitoring and Controlling– Controls, Effectiveness, & Standards (CE&S) Analytics– Department of Justice Metrics– Legacy Asset Servicing Monitoring and Controlling– Quality Control Testing– Secondary Marketing Monitoring and Controlling

• Global Risk– Basel II– Canadian FX Forwards– Credit Studio– Credit Studio Expansion (CSX)– ECM (Basel)– Market Risk– Middle Office Reconciliation– Over the Counter (OTC) Derivative Clearing– Prime Brokerage– Repo Style Trade Flow– Report Automation– Risk Dashboard– Risk Reconciliation and Regulatory Reporting– Transaction Hub (THub) Decommissioning

• Global Wealth Investment Management (GWIM)– Commercial Coupons– Governance Portal– GWIM FX Derivatives– Merrill Lynch Online Sites – My Mobile, Online Advice and Client Feedback

Applications• Supply Chain

– Business Intelligence & Analytics (BI&A) Quality

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2009-2010 Consulting Projects at Bank of America• Enterprise Technology & Delivery

– EIM (Enterprise Information Management) Data Management PMO

– Data Management Accounting Policy (DMAP)– Merrill Lynch (ML) DMAP Transition– EIM Metadata– Audit Remediation– Data Provisioning Strategy– EIM Cross Domain – EIM Data Management– EIM Data Provisioning– EIM Enterprise Metadata– EIM Working Group Governance– Identity and Access Management

• Global Banking, Securities & Wealth Management– Prime Brokerage– Risk Recon and Reporting– MO Reconciliation– Market Risk– Fixed Income Forwards– Project Spear– GWIM Risk Analysis– UST Monthly Risk Reporting

• Supply Chain– Supply Chain Management Business Intelligence

• Global Wealth Information Management (GWIM)

Cross GWIM• Online Application• ML Sites• PRN IRA Calculator• Web Performance

Columbia Management Group• Cash Enhancements• VRS Reporting• CM Finance• Cash End State Project• CM Data Quality• CMDI Bus Objects• Common Analytics

Wealth Management• Online Sales• Fixed Income Rationalization

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Prior Consulting Projects at Bank of AmericaPB&I CMG Planning & Retirement Cross GWIM

• Analytics and Attribution• Central Holdings• Charles River Transition• Client List• Client List Process Analysis• CRM Institutional• CRM Intermediary/CAESAR• CSTAR• Data Management• Derivatives• eCommerce• Fixed Income Transition• GIM Data Analysis• Long/Short• LVTS/CRD• NASDAQ• ODS/RRDS• OMS Rationalization• PAR/PAR2/PAR Transition• QSG Database Analysis• SAR/DNP• SAR Testing• Siebel On Demand• TESE Transition• Trust Trade Operations• US Trust Transition

• End State Financial Planning Tool• Financial Planning JADs• Interim Planning Tools• IRA Analysis• Retirement CRM

• BIL/IRIS Current State• Brokerage Executive

Dashboard• Client Connections• Client Connections

Conversion• CSG UMA• EPDM• ESS (Electronic Supervision

Surveillance)• Legal and Compliance

Analysis • Mobile ACI• NFS Information Flow

(2004/2008)• ODS/GSM Analysis• Op Support Dashboard• PB&I Reporting• Private Bank PMO• Specialists Support

• Anti-Money Laundering• AUM Reporting• Business Intelligence• CED Plus• Enterprise Link (EII Product

Analysis)• eSignature• IWM• Op Center of Excellence• PFG (Referrals)• PFG (Referrals) Exception

Reporting• Security/Entitlements• Technology Strategy• W Data Flow Analysis

GBSWM

Legacy ML

• CRM Services Architecture Strategy

• CRM Services Risk Portal (1/2)• Non Dollar• Treasury Analysis• WCT-CRM• WTC IT Strategy

• Enterprise Data Management• GPC Arch Analysis• Online Channel

Implementation Workstream• Online Channel Program

Design• Reg Office Capability Model

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Consulting Projects at Citigroup2010 - 2012• Mainframe Bankcards Reconfiguration• Mainframe Entitlements Clean-up• SAMS • CATE• EMER/Temp Access• IS Project Management• Mainframe Entitlements• Security Architecture• Data Masking COE Audit• PUMA 2009• Data Masking COE Audit2008• Shahryar Special• CMB Prime Finance CRM project• DAP GCGNA SWAT• GWM Swat Team• PM Dallas

2007

• DAP - Developer Access to Production

• IDEM - multiple projects

• VRM - Vendor Risk Mgt

• CMB Data Masking Pilot

• CTI Project

• Data Masking – DAP

• Data Protection, Data Protection 1

• GWM Data Masking Pilot

2006

• Anti-Money Laundering

• GICAP Settlements

• IDEM - eLabels Integration

• IDEM - Mainframe COBOL Development

• IDEM - Mainframe Entitlement Glossary

• IDEM - Mainframe Templating

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Consulting Projects at Fidelity2010 - 2012• DMsuite Implementation • EUC IA Support• Flex Code Modification• FPCMS SecRef • NFS Flash E-Learning• NFS Flex Trading Platform • Account Opening & NetBenefits Migration• Account Opening Next Generation 2.8• Fidelity DMsuite POC • Fidelity Institutional Product Suite Support• Fidelity Special• FPCMS DMSuite Assessment• FPCMS Fund Reference• FPCMS MFAS Data Import• FPCMS Oracle • Net Benefits Migration Phase II (CES) • InvestOne • Site Simplification2009• Active Trader Browser Tools• Integrated Cashiering Platform Redesign • UNIX Account Security Review • Active Trader Pro• Customer Protection System Monitoring Tool • Intuit e-Tracker • NetBenefits Migration • Project Link • Roth Conversion Calculator • Roth Conversion Option Symbology DRC • Universal Enrollment Account Opening

2006• Brokerage Finance Data Warehouse – 1,

2, 3, 4• Brokerage - 1, 2, 3, 4• CFIT Data Warehouse Doc• CFIT DRM Phase 2 • Data Security - Brokerage • Data Masking Support • eWorkplace - 1, 2• FBC Performance Reporting • FeB Alpha • FIIS Data Masking• FISC DRM • FISS Data Masking • FPCMS DRM • FRIAG - eDelivery • ISC Reporting • Performance Mgmt • Supply Chain • Talent Planning • Voyager

2008• FTG Remediation • Brokerage Searchable/Sortable Account History-

Sizing • DCL Usability Implementation Support • DCLe Agile UI Design & Usability Support • FeB Design DCL Discovery • International Quick Study ATP • International Trade Retail • Life Stages Strategy - Business Case Support , Vision • Financial Client Integration • PAS Account Opening - Detailed Design, Discovery,

Follow-Up • Prime Services Lending Marketplace • PWI-QDIA- Qualified Default Investment Allocation • PWI-ROQH-Rollover Quick Hits

2007• CAFIT • Data Architecture Blueprint POC • FDW Document Production Support • FeB - Design Panel, Intranet Vision, Live

Ops, Account Opening, Banking, Investment/Customer Service Content, Quick Content

• Operations Analysis Current State Data Arch • FPI 2.0 • Fund of Funds • SoftGrid

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Service Offering Case Studies

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Driving Business ArchitectureChallenge• Business architecture focuses on driving organization, governance and standard processes (including

methodology) that drive alignment between technology initiatives and the overall business strategy.

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Solution• The team kicked off with a business strategy alignment

effort. • Then the team performed an extensive requirements

analysis and information architecture effort involving the user community from conception to testing.

• The team developed a target state comprehensive user experience model, including use cases and interface design.

• This was done through interview, workshops, context inquiry and focus groups. Development of a prototype and usability analysis followed.

Impact• Organization was able to successfully implement a web

strategy that aligned with the overall business strategy.• Clear guidelines were created to drive future requirements.• A sustainable process was put in place to support changing

environment.


eGRC Operational ControlAxis Consulting has driven creation of the Integrated Control Platform that has changed the

way risk and regulatory compliance is managed across the entire Consumer Bank

ICP Platform

GovernanceProcess & Procedures

Fulfillment Servicing

Compliance Exception Reporting

Strategy & Culture

Culture• Established a risk appetite and control

strategy for the organization that is clearly defined and actionable

Governance• Expanded and implemented governance

structure including incorporation of business unit owners

Process• Engaged partners and implemented

supporting processes and servicesPlatform• Leveraged in-house technology to create

an enterprise ready inventory and control platform

Achieved OCC Requirement

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Understanding Data LineageChallenge• A large financial institution was dependent on third party vendors for clearing and servicing for their wealth

management business. The information was often delayed impacting a large part of the organization.

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Solution• Developed a comprehensive current state

analysis of the technology, people and processes that existed between these large financial organizations.

• Documented the feeds, the source systems, the owners, the transformations and the challenges/opportunities within the flow and supporting files, data and quality.

• Identify the critical path for the data to key business users in finance, risk, compliance and compensation. Analyze report usage and identify priorities and redundancies.

• Provide findings for SLA changes, appropriate communications and initiatives.

Impact• Financial institution was able to take findings and renegotiate the contract with the third party and

get more competitive SLAs that would meet business user requirements.


Managing EntitlementsChallengeThe existing environment had overly complex entitlements that were based upon severe technical limitations and arcane definitions that were meaningless to both business and technical staff. There was significant over-entitlement and poor quality of data and processes associated with mandatory entitlement reviews. Additionally, lack of a risk based approach in the management of entitlements had resulted in n a single point of failure.SolutionEntitlement management program implemented:• Targeted changes to the technical

environment to overcome limitations• Clear definition of roles and entitlements of

those roles• Simplification of those roles, profiles and IDs

so people managers understand entitlements• Process enhancements to systematically

update, add and remove entitlementsImpactCreated a simpler risk based approach to handling security handled across complex legacy environments. Eliminated the single point of failure

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Business/User

Entitlement Administration

Axis Project

Team

ProfilesRolesIDs

Definitions &Realignment

Processes & Entitlement

Management

Quality Assurance& Data Integrity

Interpret and transform

Implements

Functional Knowledge


Aggregating RiskChallenge• Demonstrate to the regulators the aggregation and detail of

the company’s counterparty exposure within 24 hours of a request.

Solution• It was determined through a cost / benefit analysis and

review of the company’s maturity level, that they would not be able to respond quickly to the required ad- hoc reporting without creating a “fire drill” and risking incorrect data.

• Therefore a permanent daily solution was implemented that would be able to meet future ad-hoc requests.

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Impact• The team pulled together company-wide detailed trade information across 7 Lines of Business, covering

20+ products from 50+ systems of record for daily processing.• Data was not being consistently calculated or reported so common definitions needed to be established.• Completeness, filter and field definitions were unique for this request, creating a new view of the data.• 200+ people across the company implemented this solution separate from the main portfolio of projects

in 4 phases over 4 months while working hand-in-hand with audit.• The solution was later integrated into the mainstream regulatory reporting.• Issues impacting other regulatory requirements were identified as a byproduct of this effort and

remediated.


Implementing Data GovernanceChallenge• There was inconsistent regulatory and financial data being delivered across the company with questionable

sourcing and quality. This data was being used for high profile regulatory and financial reporting.Solution

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• The data governance structure was put in place with accountability at all levels of the organization.

• Put in place policy that requires metadata to be established and key data elements to be consistently defined across systems.

• Identify approved provisioning points and technology feeds that need to comply with provisioning architecture.

• Established standards (e.g., data quality) and measured businesses using variance from the standard in a dashboard.

• Created a central governing organization with line of business liaisons that ensured ongoing support.

Impact• Data management policy implemented across the fortune

500 financial institution.• Guidelines enabled more effective merger / acquisitions.

Making consistent data available across the business and providing guidelines and standards on where to obtain itMeasuring and reporting against data quality standards, performing root cause analysis and remediation.

Maintaining standard system characteristics and element definitions (data dictionary mapped to common business language).Ensuring impacted data is destroyed in accordance with records retention schedule.

Communicating the status of compliance with the policy.

Multi-generational plan for achieving compliance with the policy.

Creating or utilizing structures and routines to ensure policy compliance.

Policy Requirements


Creating an Advice and Planning Strategy

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ChallengeA large financial company was trying to hone their strategy for Advice and Planning and develop an offering that appeals to existing and prospective customers through a variety of delivery channels. Solution• The team assessed the customer

landscape looking at service, and relevance.

• Key demographic, customer capabilities and required features were identified based on the service requirements.

• Information was socialized and then leveraged for process innovation and product selection / design for these customer offerings.

• Customer interactions were adapted to appeal to the different profiles.Impact• Advice and planning strategy was designed to appeal to the spectrum of customers in ways that were the most

effective.


Developing End State Vision

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ChallengeA leading provider of private student lending and securitization sought to reassess their existing short- and medium-term Strategic Plans - and two stalled reenginnering efforts - in light of a fuller understanding of their strategic context.Solution• Defined the "Big Picture" of the

multi-Customer, Channel, and Competitive Landscape in which they operated.

• Highlighted the need for Customer Segmentation by value proposition to improve profitability, product and channel offering targeting, and competitive position.

• Reenergized stalled Reengineering efforts by refocusing on strategic, prioritized needs of the business model and technical architecture.

• Highlighted need for Scenario Analysis to proactively identify and address competitive threats, as well as those posed by demographic, legal, regulatory, channel, and other trends.

Impact• Integrated and comprehensive view of the strategic context informed the enterprise's End State Vision and

drove new focus for "in-flight" reengineering efforts.


Defining Global Customer Strategy

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ChallengeThe organization had a large portion of their sales and assets coming out of Asia, but their technology and operations still reflected a North America-centric approach. The team needed to come to consensus on the customer, their needs and how to alter their existing processes and technology to support the change in direction.Solution• Engage stakeholders in a series of Innovative Working Sessions to drive through understanding the customer,

building consensus on the global strategy and mapping the business model.• Subsequent sessions focused on driving out the initiatives to support the global strategy, prioritizing, planning

and making a case for action.Impact• Changes were implemented across the value chain to impact more effective support for the Asian population

of portfolio managers, traders and customers.

Asia Pacific Markets Open (Apr 12)

US Time 5 AM7 PM

US Market Open (Apr 12)

Asia Pacific Next Day Starts (Apr 13)

Asia Pacific Markets Open (Apr 13)

7 PM10 AM12 AM 9 AM 4 PM

US Market

Asia Pacific Market

Asia Pacific Trading

Corporate Actions

US Day Starts (Apr 12)

12 AM

US Next Day Starts (Apr

13)

Asia Pacific Trading & Confirmations (Apr 12)

FX Trading (Apr 12)

Potential Program Trading (Apr 12)

12 PM

Next Day Corp Actions (Apr 13) Available

Tokyo Time 7 PM9AM 9 AM12 AM2 PM 11 PM 6 AM 2 PM2 AM

April 12th

April 13th

Potential problem area


Provisioning a Portfolio of ProjectsChallengeAs part of the goal to improve the quality of the information that drove decision making, a provisioning strategy needed to be defined and implemented.Solution• Build consensus around a data

provisioning strategy and implement as part of the data management accounting policies.

• Socialize the provisioning approach across all lines of business and functions.• There was not an existing set of charters that include end to end responsibility for provisioning of data so the

team needed to assess the 117+ existing project charters for potential provisioning impact and then revise as needed.

• Overall assumptions that maintaining existing provisioning capabilities will satisfy target requirements is challenged by need to integrate new product and international data across LOB and enterprise systems

Impact• Provisioning strategy, controls and supporting processes are now all an integral part of the operations.• The transparency of the data lineage and quality of the data has improved due to increased accountability and

ownership.

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29 55 Responsible

Accountable

Consult

Inform

None

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www.AxisTechnologyConsulting.com

Thank You!

70 Federal StreetBoston, MA 02110

(857) 445-0110

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Axis Technology Consulting

Real-world breadth and depth of experience in financial services and risk management solutions