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Understanding the components of your professional profile on LinkedIn and how to optimize your profile for imrpoved search position. View related Blog Post on FifthGearAnalytics: http://bit.ly/9Yvpjy
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March 2010
Optimizing Your Profileon LinkedIn
LinkedIn: The Basics
• LinkedIn is the World’s largest business networking site.
– 75 Million Users
– In over 200 countries
• Business Leaders use LinkedIn as a search engine.
• LinkedIn can be used to grow the sales funnel by allowing you to network with businesses you would not otherwise have access to. Some of the areas we can raise awareness about the SIGMA brand:
– Groups
– Discussions
– Recommendations (both of you, and of those you recommend)
– Blog / Twitter Feeds
– Status Updates
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Why Optimize Your Profile?
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Every social profile should be considered an entry point to your Company for new leads & prospects.
Optimizing Your BASIC Profile
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The two most importantfeatures of your basic profile are your job titleand the ability to createa custom URL.
Custom URL & Display Options
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Create a custom URL foryour profile using Keytermsthat describe your role or expertise.
Select which componentsYou wish to display on yourPublic profile.
Your public profile is viewableby people who are not connectedto you directly.
Note: The more you display, themore visible you and your companybecome in search.
Profile Optimization: Additional Information
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Use keywords toOptimize your Additional Info.
Your “Interests” can include your expertise
Profile Optimization:Work Experience
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Add keyterm richdescriptions to yourCURRENT work experience listing.
Best Practice for Business:For the sake of your businessyou may consider adding abeefy description to your currentposition, placing less emphasison past positions.(This rule does not apply if your current function on LinkedIn isfor job placement.)
Profile Optimization:Summary
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Your profile Summaryis where you can addextra info that does not fitIn other portions of your profile.
Fill this area with services offeringsand products that your companyprovides.
Profile Optimization:Recommendations
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Recommendations are a greatway to let people know about work you’ve done or yourareas of expertise.
Request them from colleagues, clientsformer employers, etc.
Give them specifics in yourrequest (keywords)
Keyword rich recommendationscan enhance your search visibility.
Profile Optimization:Applications
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Include applicationsThat are relevant to your business such as your blog feed, creative portfolio, file sharing, power point decks and more.
You should explore the available options on LinkedIn and select the applications most suited to your business.
Profile Optimization:Summary
Help promote YOUR company.
Use all the features available.
Fill your profile with keyterms!
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