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Jelmer de Jong - @jelmerdejong
The Adjacent Possible for Banks
Trend 1: New competitors in banking
Shift in Competitive Landscape
Trend 2: Shift in Customer Behavior & Demand
Shift in Customer Behavior & Demand
From Channel Islands to Omni-Channel
Banks will move from Channel Islands to OmnichannelBanking. This is not about just technology, it's about the path to great customer experience (CX) across all channels, using the right customer touch-point at the right time.
Forrester Market Wave for Omni-Channel Banking Solutions
Trend 3: The Move to Omni-Channel
Trend 4: The Future of Banking
Scenario 1Better Bank
DigitalBankingInterface
Legacy Banking Platform
Scenario 4Omni-Channel Bank
FullOmni-Channel
BankingInterface
Fintech Providers
Fintech Providers
Fintech Providers
Core Banking Platform
Scenario 3Distributed Bank
BankingServices
Aggregator
Fintech Providers
Fintech Providers
Fintech Providers
Scenario 2New Bank
Built-for-Digital Banking Platform
customers
Alessandro Hatami, published on Banknxt.
Forms ChallengesBuilding the 10x better bank
Creating the 10x Better Bank
A Paradigm Shift Is Needed
Customer Oriented Functions
Back Office Functions
Existing Systems(Siloed, Old, Product Centric)
Backbase Platform
Flexibility - Freedom – Innovation
Outside In
Inside Out
Creating the 10x Better Bank
Capitalize on your OLB / MB Traffic
15% 85%
Bookmarks Mobile
Public Site Closed Environment
Creating the 10x Better Bank
Create, Measure and Optimize Journeys
Creating the 10x Better Bank
APIs & Omni-Channel Orchestration
Core SystemsCore Systems
DigitalBankingServices
• Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, …
• Universal: Alerts, Notifications, Message Center, Auditing, Contacts, …
• Re-Use & Rationalize Existing
Systems
Widget Widget Widget Widget
API API API
Digital Banking Services
Customer Experience Services
API API API
API LayerConnecting to 3rd parties,
Selecting the best offer / service
Omni-ChannelDigital Banking
Experience
Creating the 10x Better Bank
Creating the 10x Better Bank
Scenario 1Better Bank
DigitalBankingInterface
Legacy Banking Platform
Scenario 4Omni-Channel Bank
FullOmni-Channel
BankingInterface
Fintech Providers
Fintech Providers
Fintech Providers
Core Banking Platform
Scenario 3Distributed Bank
BankingServices
Aggregator
Fintech Providers
Fintech Providers
Fintech Providers
Scenario 2New Bank
Built-for-Digital Banking Platform
customers
Alessandro Hatami, published on Banknxt.
Banks need to start their journey now
Start your journey now
Our mission is to help Financials to Create, Manage, and Optimize Omni-Channel Customer Interactions.
We Deliver: Backbase Digital Banking Platform
Backbase Digital Banking Platform
Web SDK Mobile SDK
Customer Experience Services
Digital Banking Services
FinTech MarketplaceExisting Core Systems
r
Manager
WidgetCollection
WidgetCollection
WidgetCollection
Retail Banking Business Banking Wealth Management
Forms Modeler
BusinessIn control
Forms
APIs
ITIn control
We Deliver: Backbase Digital Banking Platform
60+ Financial Institutions on our platform
We Deliver: Backbase Digital Banking Platform
Backbase = Omni-Channel Banking Leader
Forrester Market Wave for Omni-Channel Banking SolutionsJost Hopperman (September 2015)
“Backbase leads the Pack”.
ü Broad business capabilities, ü Rich customer experience, ü Very solid technology and
architecture
Questions?
www.backbase.com
Thank you!@jelmerdejong
