1

DIG

ITA

L &

VIR

AL

MA

RK

ET

ING

CREATING BUZZ

IVENT PROJECT

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FACTS

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ONLY 18% OF TV ADS GENERATE POSITIVE ROI

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84% OF B2B CAMPAIGNSRESULTED IN LOWER SALES

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100% INCREASE IN AD SPENDING JUST TO ADD 1% - 2% IN SALES

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ONLY 14% TRUST ADS

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69 % INTERESTED IN ADBLOCKING TECHNOLOGIES

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TRADITIONAL MARKETING&

ADVERTISING

NOT …

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EXPERIENCE RULES

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NOT ADS BUT

PEOPLE WE TRUST

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LAW OF FEW

10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%

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91% LIKELY TO BUY ON RECOMMENDATION

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SO LET ….

Make the message RELEVANT

Spread the info WIDELY

K.I.S.S

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Let customer EXPERIENCEDWHAT’S HOTWHAT’S ATTRACTIVE

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3 KEY QUESTIONS:

REASON TO BELIEVE

REASON TO BUY

REASON TO REMEMBER

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CUSTOMER TRUST BUSINESS GROWTH

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OUR SOLUTION:

EVENT MINING TOOLS

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WHICH MEANS:

ONLINE EVENT APPLICATION

MOBILE SOLUTION

GAMING ADS

VIRAL MARKETING

DIGITAL MARKETING

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WHY

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CUSTOMER KNOW

NETWORKA

NETWORKB

NODE

TRUSTED CHANNEL

BY SPREAD BUZZ

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C2C CONVERSATION

CUSTOMER TRUST

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THROUGH

INNOVATORS

EARLY ADOPTERS

CUSTOMER BUY

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CORRELATION BETWEEN NETWORK HUBS AND EARLY

ADOPTERS.

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EACH CUSTOMER

HAVE THEIR OWN NETWORK

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Interests hobbies beliefs age gender social class ethnicity religion values politics geography education occupation

EVENTS

CONNECT THEM

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AVERAGE PERSON HAS …

11 TO 12 INTIMATE CONTACTS150 SOCIAL CONTACTS500 TO 1,500 WEAK TIES

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A NETWORK OF 100 PEOPLE = 4,950 POSSIBLE LINKS

Six degrees of separation concept (a/k/a small world phenomenon)

LINKS FUEL DIFFISUION

A NETWORK OF 1,000 PEOPLE = 500,000 POSSIBLE LINKS

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CUSTOMER REMEMBER

CAUSE THEY ‘RE REMINDED

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HOW

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LEAPFROGGING TECHNIQUES

• Buzz marketing – Special hook, event, promotion. Aqua Teen Hunger Force

Boston Bomb Scare

• Viral marketing– Branded material, websites, blogs, advergames, widgets,

bligets, videos, utilities, collaboration tools etc. that sneezers spread. ParkRidge47, Vote Different

• Influencer marketing– Identifying and finding the influencers

Source: Justin Kirby, & Paul Marsden (2006). Connected marketing. Oxford, UK: Butterworth-Heinemann. 198YouTube

Aqua Teen

Buzz Oven

Bree

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WIDGET & BLIDGET

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Social media describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact. Source: Wikipedia

WE CONNECTED TO SOCIAL MEDIA

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GOT STICKED

WE STICKED WITH BLOGS…

70 million blogs in just 4 years. 120K blogs being added each day.

THROUGHEMBED CODE

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STIMULATING DISCUSSIONPROMO EVENTREDUCED PRICINGFREEWAREGAMEDEMOTRIALBETA

W E DO SEEDING IN 4RUMS

THROUGHEMBED CODE

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EMBED CODE ???

It is a code used to plug a document such as a picture, song or video into

another document such as a forum, or a website

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EASY TO USE

EASY TO FIND

EASY TO REMEMBER

EASY TO INTERACTIVE

EMBED CODE

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EMBED CODE

Personalize

The website

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Got mobile-ed

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WHAT

BENEFIT

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WE ARE SUPPORTERS

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WE ARE EVERWHERE!!!

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WE HAVE DATABASE

“Worldwide over 350 billion text messages, are exchanged acrossthe world’s mobile networks every month”

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WE HAVE INSIGHTS

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CLIENTS PAY FOR THIS

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GOT INTERESTED?

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CONTACT:

tuananh243.vn@gmail.com

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