A webinar discussing content strategy, presented by Content Runner and ORBTR

Be bold,Know your audience,

Play well with others,

...and you'll create great content

Brainstorm.

Browse aimlessly.

Write out keywords.

Brain exercises!

Be bold.

Take risks.

Interact with your audience.

Add a new twist to your old strategies.

There are always going to be critics.

But there are enthusiasts, too.

Remember, risk and reward go hand-in-hand.

Experiment.

Start small: blogs, newsletters, social updates...

Measure the response.

Seek inspiration.

Examine what works. Competitors, pop culture, Internet memes.

Understand what drives your buyer persona, from their hobbies to their opinions.

Know your target audience.

Hang out where your audience lives.

Anticipate “the next big thing.”

Use tools to discover new conversations.

Analyze their online activity.

Collaborate with others.

Enlist industry experts to help you create the definitive guide to “X.”

Encourage participation by putting everyone's name in lights.

Ask for favors.

Offer interactive content.

The goal is interaction and shareability.

Personality quizzes, lifestyle calculators, voting polls – the list of interactive tools are endless.