Bebedeparis. Eng

franchise networkYour best franchise opportunity

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contents

Business concept

Founders & shareholders

Timeline

Vision and competitors

Why we are different

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07

09

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Baby baskets

Order history

The heart of the company

Internationalization plans

11 reasons to choose bebedeparis

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your baby gifts everywhere

Why we are different

Distribution channels

Client profile

Product range

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15

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Franchise conditions and entrance fee

Franchisee profiles

Let’s talk

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business conceptbebedeparis is a leading Spanish e-commerce company with

more than 20 years of experience in its sector - online Baby Gifts

for Newborns.

The company targets people who wish or need to send a gift to a

new mother or newborn baby, i.e. relatives, friends, work

colleagues, business partners, neighbors, etc; who simply may

not be able or prefer not to visit the hospital or the newborn´s

baby clothes, lovely personalized bibs, cuddly toys for newborns,

an ample selection baby accessories, fragrant baby cosmetics,

delicious chocolates or champagne, and special events/services

for tired moms.

All products are the company’s own articles sold under the

commercial brand name bebedeparis.


not be able or prefer not to visit the hospital or the newborn´s

home in person.

bebedeparis offers a large products catalogue containing more

than 200 different baby gift baskets, covering a broad price range

starting at €50 up to €300.

Customers can choose between standard or personalized baby

gift baskets, selecting from among soft furry teddies, fashionable

bebedeparis covers the entire buy-and-delivery service chain for

final customers, delivering the exquisitely wrapped personalized

gift baskets and elegant gift boxes to their final destination at the

hospital or baby’s home.

Customers may also opt to have the baskets delivered by our

elegantly-uniformed delivery men, in true bebedeparis style.

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The concept was born in 1994 after Elena

Gomez gave birth to her son Luis.

While still in hospital, she was literally

overwhelmed with all the different flowers

and plants she had received from friends,

relatives and business partners to

congratulate her on the special occasion.

root: why not set up a company that sells

select baby gifts, wrapped nicely in specially

prepared gift baskets to send to the new

moms.

The concept worked!

Over the next 20 years, the company, which

business through Master Franchise Licenses

came up as a result of ongoing international

demands to copy the format.

business concept


congratulate her on the special occasion.

But flowers don’t last and she found that she

had to leave almost all of them at the hospital,

to be thrown away. “All these people spent so

much money on me and all I can do is throw

their gifts away”. It seemed such a pity!

Discussing this with her friend Sara Fernandez

later, a brilliant business idea started to take

Over the next 20 years, the company, which

started life as a small local store called “El

Patio de mi Casa” in the elegant Barcelona

suburb of Sant Cugat, gained more and more

clients. This led to the opening of a 800 sqm

logistics center in Madrid and the format was

improved to become what it is today - one of

the most successful e-businesses in Spain.

In 2013, the idea of internationalizing the

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ourbusiness : births!

There will be always births –


There will be always births –

making this a very reliable

business

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thebusiness concept

bebedeparis is leader in the Spanish

baby gift e-commerce sector:

.12,000 gifts per year


.12,000 gifts per year

.a consolidated e-commerce business

.time to go international

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founders& shareholders

Elena Gomezdel PozueloFounder/General director

Sara Fernandezde la AldeaFounder/CEO


A serial Internet entrepreneur with more than 11 co-

founded companies. Expert on e-commerce and

digital marketing. President of Adigital (the SpanishDigital Economy Association)

es.linkedin.com/in/elenagomezdelpozuelo

Founder/CEO

Internet entrepreneur with 22 years experience in

product design, logistics, and import/exports.

Responsible for contact with clients and prospects

es.linkedin.com/in/sarafernandezdelaaldea

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Other founders& shareholders

Luis ComasFounder


Founder

A well-known lawyer in Spain. 17 years experience

as global legal leader at PWC. Currently a member

of the Management Board of the Volkswagen Group

in Spain

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timeline

www. TELECIGUENA .com

Creation of the 1st official web page and

inclusion of e-commerce under the

commercial web domain

www.teleciguena.com

OUR BIRTH“El Patio de mi Casa” opened in

Sant Cugat by Elena Gomez del

Pozuelo and Sara Fernandez de

la Aldea, selling mainly baby

clothes

1995 2000

AWARENESSThe company name is increasingly

recognized across Spain, becoming a

“must” among celebrities

Children of the Spanish Royal Family, prominent

Spanish and International personalities such actors,

actresses, models, sports-celebs and singers have all

been delighted with the famous Cigueña gift baskets


LA CIGUEÑA DEL BEBEIntroduction of the “La Cigüeña del

Bebe” brand, with the idea of selling

baby gift baskets

1995

1998

FOCUS“El Patio de mi Casa” is sold

so all efforts can be focused

on “La Cigüeña de Bebe”

20001994

2001

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PRESENTShare capital increase to create

bebedeparis and start the

internationalization process through

the unique e-commerce master

franchising concept, granting only

one license per country

2009 2013

GROWTHGrowth through a share capital

increase and the company opens a

800 sqm Logistics Center in Las

Rozas, an elegant suburb of Madrid

SOCIAL NETWORKSParticipation in social media:

Facebook,Twitter, Linkedin, etc

timeline


ONLINE STRATEGYOnline presence improved and digital

marketing strategy strengthened to boost

e-commerce activities in a booming

environment.

Sant Cugat showroom opened.

2009

2010

2013

2007

CHANNELSOther web portals, e.g. Amazon,

are used as distribution channels

2014

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ourvisionBebedeparis aims to become the most


Bebedeparis aims to become the most

important and widely-recognized

provider of online baby gifts, with

corporate connections worldwide, under

the slogan "your baby gift everywhere"

your baby gifteverywhere

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competitors


A highly-fragmented local

market

there is no other international network for baby gifts

.

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.service, service and service

.perfection and glamour

.fast and elegant

whyare wedifferent


.fast and elegant

.100% satisfaction among both clients and

moms

.word of mouth

Our bellboys

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A baby isborn

The customerbuys a giftonline or by phone

We prepare the gift

We deliver it to

the hospital or

home address


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distribution channels

E-COMMERCE E-COMMERCE

bebedeparis is essentially

an e-commerce enterprise “


E-COMMERCE E-COMMERCE

Extensive multilingual

web platform and

call center

an e-commerce enterprise

but we also have a call

center for customers’

queries

“CLIENTS

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Our extensive web platform, www.bebedeparis.com, has been translated into

all potential franchisee languages and pre-registered in more than 30 countries

worldwide. This platform is the business’ main distribution channel.

It provides precise details and descriptions of all the different products,

categorized by article, price and baby gift basket in addition to accessories and

e-commerce


categorized by article, price and baby gift basket in addition to accessories and

other gift options.

The system is linked to the company’s Head Office in Spain which provides help

on all kinds of questions. It includes a national CRM system, with its own

customer codes and automatically-generated special discounts, etc. More than

80% of business is carried out using this channel.

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20% of the business is accounted for by agreements with multinational

companies which have a courtesy commitment with employees when they give

birth.

They have the opportunity to create company-signed baby gift baskets, and

receive personalized treatment.

Telesales and contact center


receive personalized treatment.

Some companies may prefer to order their baskets over the phone.

The web page also includes a hotline attended by a direct sales person.

This is a complement to the core e-business.

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client profile28%

Large Accounts - Multinational Companies

Small and Medium-Sized Companies

33%Individuals

39%

Today, bebedeparis has a fixed

clientele, divided into Large Accounts

or Multinational Companies and Small

and Medium-Sized Companies, with

around 12,000 clients in Spain alone.

These clients have made special

agreements with bebedeparis, as

their Human Resources policies

special prices, pre-selected baskets,

etc. Some of these customers buy

more than 500 baskets per year.

The possibility of extending these

agreements with multinational

companies to other countries is one

of the biggest advantages of the

bebedeparis franchise concept, as


their Human Resources policies

include providing a courtesy gift for

employees, clients and business

partners when they give birth.

The Human Resources Department,

or General Manager’s Assistant are

normally in charge of buying the gift

baskets. All clients receive a

personalized Customer Code to make

their purchases directly online, with

bebedeparis franchise concept, as

bebedeparis offers its international

franchise partners the opportunity to

use this worldwide network of

existing agreements with

multinational companies and business

chains in order to provide the same

service given in Spain in other

countries.

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ourclients

.Our clients are companies (61%) and private individuals (39%) wishing to send

stylish, glamorous and practical gifts to the parents of newborn children.

.In Spain, we have a large number of corporate clients, some of them in


.In Spain, we have a large number of corporate clients, some of them in

the luxury goods sector.

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some of our clients


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product rangeAccesories CosmeticsGift baskets and boxes


Christening gifts Clothes & shoes

Delicatessen Care services Books & diaries Bedding & decoration

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babybaskets


� Personalized gifts

� Licenses; e.g. gifts for football fans

� Gifts for special events; baby showers, christenings, etc

� Personalized company gifts

� Special gifts for twins

� Special gifts for older siblings

� Special spa gifts for moms

� Special spa gifts for stressed dads

� Special gifts such as photo sessions, baby massages,

baby sitting vouchers, etc

� Special gifts such as personalized DVDs and books

� Diaper cakes

� Greetings cards

� Text proposals

� Photo frames

� Xmas presents

� Gift vouchers

� Personalized embroideries

� Differentiated baby-boy and baby-girl gifts

� Gifts are classified by theme, price and occasion (birth,

christening, etc.)

There are more than 100 different gift basket combinations available. Clients can choose from:

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order historyOrder History in Spain

8,9309,125

10,341

11,532

9.000

10.000

11.000

12.000

# Orders

Orders


bebedeparis started its international expansion in 2014

6,433

7,122

7,847

8,356

8,9309,125

5.000

6.000

7.000

8.000

2006 2007 2008 2009 2010 2011 2012 2013

Orders

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theheartofthe companyThe bebedeparis warehouse

The heart of bebedeparis is its warehouse. A well-organized storage area of a recommended

800 – 1000 sqm depending on the country’s potential, fully stocked with products and

baskets and serving as the business base for the franchise concept.


Arranged in a logical pick-up order, all

items needed are easily on hand in a clean

and fragrant working environment.

All baskets are prepared by a specially-

trained expert team.

The cleverly structured logistics system

makes immediate deliveries possible and

this is the secret of our success.

Depending on the final destination,

deliveries arranged online or through

contracted courier companies. Customers

are informed of delivery times and dates

by SMS.

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internationalization plansbebedeparis is now looking for exclusive international franchise partners in each country.

The company has prepared a compelling business strategy aimed at bringing success to both franchisor and franchisee.

More than 30 different domains have already been registered worldwide.


.com

.cn

.com.ar

.com.br

.es

.fr

.it

.jp

.mx

.ru

.pe

.co.uk

.de

.cl

.ma

.in

.tw

.at

.be

.dk

.hu

.ec

.pl

.pt

.cz

.se

.ae

.us

.com.ve

.ch

.nl

.hk

.ca

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Example: Argentina

. 660.000 births per year

.bebedeparis’ 5 year target:

to cover baby gifts for 3% of all births

in the country; orders 19.800.


in the country; orders 19.800.

.average order: €90

.possible annual franchisee income 1.782.000€

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Example: Belgium

.128.000 births per year



in the country; 7.400 orders


in the country; 7.400 orders



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Example: Brazil

.3,000,000 births per year


to cover baby gifts for 2% of all births in

the country; 60,000 orders




.possible annual

franchisee income: €4,800,000

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Example: Chile

.248,000 births per year


to cover baby gifts for 4% of all

births in the country; 9,920 orders




.possible annual

franchisee income: €823,000

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Example: Colombia



to cover baby gifts for 3%


to cover baby gifts for 3%

of all births in the country; 19,500 orders


.possible annual franchisee income: €1,650,000

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Example: Costa Rica




in the country; 5,900 orders




.possible annual


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Example: France








.possible annual franchise income:

€6.2 million

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Example: Germany








.possible annual franchise income:

€5.047.000 million

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Example: Italy









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Example: Mexico








.possible annual franchisee

income: €3.92 million

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Example: Morocco








.possible annual


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Example: Peru



to cover baby gifts for 3% of all





.possible annual franchisee income: €1,080,000

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Example: Portugal








.possible annual


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Example: Poland

.386.000 births per year


to cover baby gifts for 3.5% of all births






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Example: Russia1,700,000 births per year


to cover baby gifts for 3% births

of all births in the country;

68,000 orders


68,000 orders


.possible annual


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Example: Switzerland








.possible annual

franchisee income in 5 years: €747,000

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Example: UK








.possible annual franchise income: €5.8 million

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Example: USA








.possible annual

franchisee income in 5 years: €14,800,000

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Why bebedeparis ?



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1st reason

the future is online:

e-commerce and mobile

commerce in Europe 2013:


commerce in Europe 2013:

€280 billion, + 20% (every

year)

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2nd reasoncountry exclusivity:

Possible franchisee income is very high: ranging from

€1 million to €30 million, covering 2-5% of births in

the country in 5 years.


Turnover in each country depends on 3 factors:

1. the number of births per year

2. Internet penetration and development of e-

commerce in the country

3. purchasing power of companies and private

individuals

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3rd reasonno high street retail store

is needed: only a local

warehouse (around 300-

500 sqm on the outskirts of


500 sqm on the outskirts of

a large city) with no major

investment outlay.

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4th reason

a secure business that is not

subject to fashion, regulatory

changes, etc. Babies will

always be born and


always be born and

companies and friends will

always send gifts to parents!

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5th reasonThe headquarters produce all the products

for franchisees network so all the stocks are

provided by Headquarters.

So franchisees do not have to worry about

Merchandises they only have to place their

orders 2/4 times a year to headquarters

(3 months in advance)


(3 months in advance)

The headquarters will send the merchandises

3 months after the placement of the order

There is no stock leftovers - only

lasting products that do not change

from year to year because traditional gifts

are always fashionable.

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6th reasonWe sell only 1 size of baby clothes

(3/6 months), and always use

traditional colors: blue, pink, white

and grey.


and grey.

Most mothers-to-be prepare their

baby layette for 0 to 3 months.

Therefore, we only offer gifts for

babies aged 3/6 months – it’s much

more practical!

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7th reasonThe headquarters provide franchisees

network with an exclusive, unique collection

with the best quality products at very

reasonable prices, available only in the

bebedeparis network.

The franchisee buys from the headquarters

the products required every 3 months, except


the products required every 3 months, except

at the beginning when products for the first

six months must be purchased.

Every 3 months the warehouses ships out the

products the franchisee has bought in

advance.

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8th reasonBecome part of the leading international e-

commerce network and win business

immediately (multinational companies that

are already customers)

For example, in Spain we already have many


For example, in Spain we already have many

multinational customers that could become

customers in other countries.

We provide our franchisees with our client

contacts in other countries.

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9th reasonOrders from other franchisees across the world, taking advantage of the digital marketing investment across the entire network.

Every franchisee invests around 13% of its turnover in digital marketing to win orders online.


The sum of all franchisees’ investments will benefit everyone. For example, there will be Spanish companies with employees in other countries, such as Mexico. The order is paid for in Spain but the franchisee in Mexico will dispatch it and get paid by the company in Spain.

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10th reasonFranchisees do no need to worry about online and digital marketing as this is managed by a central agency in Spain that employs SEM specialists (google adwords) in several languages.

The Head Office provides each franchisee with its own web in its own language. e.g.: www.bebedeparis.fr, www.bebedeparis.de, www.bebedeparis.mx…


The Head Office will adapt the franchisee’s web to local country legislation and payment methods .

Franchisees should concentrate on:.marketing the service among big companies (human resources or purchasing departments) .logistics, i.e. preparation, personalization and delivery of the gifts.

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11th reasonA very profitable investment: the

recommended retail price is 3.10 times the

purchase price.

Depending on the country, franchisees

should turn a profit from year 2.


should turn a profit from year 2.

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franchise conditionsExclusivity: 1 franchisee per country. The entrance fee includes:

1. Business and brand exclusivity in the country for 10 years.

2. Transfer of know-how from a proven business in Spain .

3. Operations manuals: general manual, operations man agement, human resources manual, equipment and maintenance manual and from €95,000

ENTRANCE FEE


human resources manual, equipment and maintenance manual and legal manual

4. One week of offline training in our head office in Madrid (travelexpenses not included)

5. Permanent assistance through Skype and email

from €95,000 depending

on the country *

* Entrance feevariesaccordingtothepossible turnover of the country

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franchise conditionsother investments and cash flow needed to open a bebedeparis franchise in a country

.Initial digital marketing package €30,000 For the first six months of the startup

.Initial stock for the first six months: from

ENTRANCE FEE

.Initial investment €30,000Initial investment: civil works, furniture, uniforms…

.Equipment €22,000


.IT pack €10,000 Website in the native language, back office, etc…

.Initial stock for the first six months: from

€40,000 (depending on the size of the country)

3 %ROYALTIES

* fee depending onthe possible turnover of the countr y

.Equipment €22,000Office equipment, printing machines, embroidery machine, company car…

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entrance feelevels•Japan

•Russia

•Germany

•France

•UK

•USA

•China

Countries - A

€400,000

Possible turnover

€15-30M

Countries - B

€280,000€

Possible turnover:

€5-15M


•Netherlands, Belgium

•Austria, Sweden, Switzerland

•Finland, Norway,

•Portugal, Poland, Chile

•Rest of the world…

•Italy .Canada

•Brazil

•Mexico .Australia

•Saudi Arabia

€15-30M €5-15M

Countries - D

€95,000

Possible turnover:

€0.5-2M

Countries – C €190,000

Possible turnover:

€2-5M

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Franchisee profiles

.investment capacity

.someone who likes our businessand the world of babies


.commercial capacity: ideallysomeone with a lot of businesscontacts

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International Development:

Christian Le Bot

Tel:+34 609 67 96 23

email:[email protected]

Skype: Christian Le Bot


Skype: Christian Le Bot

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your baby gifts everywhereyour baby gifts everywhere