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BebeDeParis, the 1st global ecommerce franchise network for baby gifts. We are looking for exclusive international franchisees. We give exclusivity per country
Citation preview
franchise networkYour best franchise opportunity
2
contents
Business concept
Founders & shareholders
Timeline
Vision and competitors
Why we are different
03
07
09
11
Baby baskets
Order history
The heart of the company
Internationalization plans
11 reasons to choose bebedeparis
22
23
24
25
your baby gifts everywhere
Why we are different
Distribution channels
Client profile
Product range
13
15
18
21
11 reasons to choose bebedeparis
Franchise conditions and entrance fee
Franchisee profiles
Let’s talk
39
51
54
55
3
business conceptbebedeparis is a leading Spanish e-commerce company with
more than 20 years of experience in its sector - online Baby Gifts
for Newborns.
The company targets people who wish or need to send a gift to a
new mother or newborn baby, i.e. relatives, friends, work
colleagues, business partners, neighbors, etc; who simply may
not be able or prefer not to visit the hospital or the newborn´s
baby clothes, lovely personalized bibs, cuddly toys for newborns,
an ample selection baby accessories, fragrant baby cosmetics,
delicious chocolates or champagne, and special events/services
for tired moms.
All products are the company’s own articles sold under the
commercial brand name bebedeparis.
your baby gifts everywhere
not be able or prefer not to visit the hospital or the newborn´s
home in person.
bebedeparis offers a large products catalogue containing more
than 200 different baby gift baskets, covering a broad price range
starting at €50 up to €300.
Customers can choose between standard or personalized baby
gift baskets, selecting from among soft furry teddies, fashionable
bebedeparis covers the entire buy-and-delivery service chain for
final customers, delivering the exquisitely wrapped personalized
gift baskets and elegant gift boxes to their final destination at the
hospital or baby’s home.
Customers may also opt to have the baskets delivered by our
elegantly-uniformed delivery men, in true bebedeparis style.
4
The concept was born in 1994 after Elena
Gomez gave birth to her son Luis.
While still in hospital, she was literally
overwhelmed with all the different flowers
and plants she had received from friends,
relatives and business partners to
congratulate her on the special occasion.
root: why not set up a company that sells
select baby gifts, wrapped nicely in specially
prepared gift baskets to send to the new
moms.
The concept worked!
Over the next 20 years, the company, which
business through Master Franchise Licenses
came up as a result of ongoing international
demands to copy the format.
business concept
your baby gifts everywhere
congratulate her on the special occasion.
But flowers don’t last and she found that she
had to leave almost all of them at the hospital,
to be thrown away. “All these people spent so
much money on me and all I can do is throw
their gifts away”. It seemed such a pity!
Discussing this with her friend Sara Fernandez
later, a brilliant business idea started to take
Over the next 20 years, the company, which
started life as a small local store called “El
Patio de mi Casa” in the elegant Barcelona
suburb of Sant Cugat, gained more and more
clients. This led to the opening of a 800 sqm
logistics center in Madrid and the format was
improved to become what it is today - one of
the most successful e-businesses in Spain.
In 2013, the idea of internationalizing the
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ourbusiness : births!
There will be always births –
your baby gifts everywhere
There will be always births –
making this a very reliable
business
6
thebusiness concept
bebedeparis is leader in the Spanish
baby gift e-commerce sector:
.12,000 gifts per year
your baby gifts everywhere
.12,000 gifts per year
.a consolidated e-commerce business
.time to go international
7
founders& shareholders
Elena Gomezdel PozueloFounder/General director
Sara Fernandezde la AldeaFounder/CEO
your baby gifts everywhere
A serial Internet entrepreneur with more than 11 co-
founded companies. Expert on e-commerce and
digital marketing. President of Adigital (the SpanishDigital Economy Association)
es.linkedin.com/in/elenagomezdelpozuelo
Founder/CEO
Internet entrepreneur with 22 years experience in
product design, logistics, and import/exports.
Responsible for contact with clients and prospects
es.linkedin.com/in/sarafernandezdelaaldea
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Other founders& shareholders
Luis ComasFounder
your baby gifts everywhere
Founder
A well-known lawyer in Spain. 17 years experience
as global legal leader at PWC. Currently a member
of the Management Board of the Volkswagen Group
in Spain
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timeline
www. TELECIGUENA .com
Creation of the 1st official web page and
inclusion of e-commerce under the
commercial web domain
www.teleciguena.com
OUR BIRTH“El Patio de mi Casa” opened in
Sant Cugat by Elena Gomez del
Pozuelo and Sara Fernandez de
la Aldea, selling mainly baby
clothes
1995 2000
AWARENESSThe company name is increasingly
recognized across Spain, becoming a
“must” among celebrities
Children of the Spanish Royal Family, prominent
Spanish and International personalities such actors,
actresses, models, sports-celebs and singers have all
been delighted with the famous Cigueña gift baskets
your baby gifts everywhere
LA CIGUEÑA DEL BEBEIntroduction of the “La Cigüeña del
Bebe” brand, with the idea of selling
baby gift baskets
1995
1998
FOCUS“El Patio de mi Casa” is sold
so all efforts can be focused
on “La Cigüeña de Bebe”
20001994
2001
10
PRESENTShare capital increase to create
bebedeparis and start the
internationalization process through
the unique e-commerce master
franchising concept, granting only
one license per country
2009 2013
GROWTHGrowth through a share capital
increase and the company opens a
800 sqm Logistics Center in Las
Rozas, an elegant suburb of Madrid
SOCIAL NETWORKSParticipation in social media:
Facebook,Twitter, Linkedin, etc
timeline
your baby gifts everywhere
ONLINE STRATEGYOnline presence improved and digital
marketing strategy strengthened to boost
e-commerce activities in a booming
environment.
Sant Cugat showroom opened.
2009
2010
2013
2007
CHANNELSOther web portals, e.g. Amazon,
are used as distribution channels
2014
11
ourvisionBebedeparis aims to become the most
your baby gifts everywhere
Bebedeparis aims to become the most
important and widely-recognized
provider of online baby gifts, with
corporate connections worldwide, under
the slogan "your baby gift everywhere"
your baby gifteverywhere
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competitors
your baby gifts everywhere
A highly-fragmented local
market
there is no other international network for baby gifts
.
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.service, service and service
.perfection and glamour
.fast and elegant
whyare wedifferent
your baby gifts everywhere
.fast and elegant
.100% satisfaction among both clients and
moms
.word of mouth
Our bellboys
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A baby isborn
The customerbuys a giftonline or by phone
We prepare the gift
We deliver it to
the hospital or
home address
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15
distribution channels
E-COMMERCE E-COMMERCE
bebedeparis is essentially
an e-commerce enterprise “
your baby gifts everywhere
E-COMMERCE E-COMMERCE
Extensive multilingual
web platform and
call center
an e-commerce enterprise
but we also have a call
center for customers’
queries
“CLIENTS
16
distribution channels
Our extensive web platform, www.bebedeparis.com, has been translated into
all potential franchisee languages and pre-registered in more than 30 countries
worldwide. This platform is the business’ main distribution channel.
It provides precise details and descriptions of all the different products,
categorized by article, price and baby gift basket in addition to accessories and
e-commerce
your baby gifts everywhere
categorized by article, price and baby gift basket in addition to accessories and
other gift options.
The system is linked to the company’s Head Office in Spain which provides help
on all kinds of questions. It includes a national CRM system, with its own
customer codes and automatically-generated special discounts, etc. More than
80% of business is carried out using this channel.
17
distribution channels
20% of the business is accounted for by agreements with multinational
companies which have a courtesy commitment with employees when they give
birth.
They have the opportunity to create company-signed baby gift baskets, and
receive personalized treatment.
Telesales and contact center
your baby gifts everywhere
receive personalized treatment.
Some companies may prefer to order their baskets over the phone.
The web page also includes a hotline attended by a direct sales person.
This is a complement to the core e-business.
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client profile28%
Large Accounts - Multinational Companies
Small and Medium-Sized Companies
33%Individuals
39%
Today, bebedeparis has a fixed
clientele, divided into Large Accounts
or Multinational Companies and Small
and Medium-Sized Companies, with
around 12,000 clients in Spain alone.
These clients have made special
agreements with bebedeparis, as
their Human Resources policies
special prices, pre-selected baskets,
etc. Some of these customers buy
more than 500 baskets per year.
The possibility of extending these
agreements with multinational
companies to other countries is one
of the biggest advantages of the
bebedeparis franchise concept, as
your baby gifts everywhere
their Human Resources policies
include providing a courtesy gift for
employees, clients and business
partners when they give birth.
The Human Resources Department,
or General Manager’s Assistant are
normally in charge of buying the gift
baskets. All clients receive a
personalized Customer Code to make
their purchases directly online, with
bebedeparis franchise concept, as
bebedeparis offers its international
franchise partners the opportunity to
use this worldwide network of
existing agreements with
multinational companies and business
chains in order to provide the same
service given in Spain in other
countries.
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ourclients
.Our clients are companies (61%) and private individuals (39%) wishing to send
stylish, glamorous and practical gifts to the parents of newborn children.
.In Spain, we have a large number of corporate clients, some of them in
your baby gifts everywhere
.In Spain, we have a large number of corporate clients, some of them in
the luxury goods sector.
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some of our clients
your baby gifts everywhere
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product rangeAccesories CosmeticsGift baskets and boxes
your baby gifts everywhere
Christening gifts Clothes & shoes
Delicatessen Care services Books & diaries Bedding & decoration
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babybaskets
your baby gifts everywhere
� Personalized gifts
� Licenses; e.g. gifts for football fans
� Gifts for special events; baby showers, christenings, etc
� Personalized company gifts
� Special gifts for twins
� Special gifts for older siblings
� Special spa gifts for moms
� Special spa gifts for stressed dads
� Special gifts such as photo sessions, baby massages,
baby sitting vouchers, etc
� Special gifts such as personalized DVDs and books
� Diaper cakes
� Greetings cards
� Text proposals
� Photo frames
� Xmas presents
� Gift vouchers
� Personalized embroideries
� Differentiated baby-boy and baby-girl gifts
� Gifts are classified by theme, price and occasion (birth,
christening, etc.)
There are more than 100 different gift basket combinations available. Clients can choose from:
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order historyOrder History in Spain
8,9309,125
10,341
11,532
9.000
10.000
11.000
12.000
# Orders
Orders
your baby gifts everywhere
bebedeparis started its international expansion in 2014
6,433
7,122
7,847
8,356
8,9309,125
5.000
6.000
7.000
8.000
2006 2007 2008 2009 2010 2011 2012 2013
Orders
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theheartofthe companyThe bebedeparis warehouse
The heart of bebedeparis is its warehouse. A well-organized storage area of a recommended
800 – 1000 sqm depending on the country’s potential, fully stocked with products and
baskets and serving as the business base for the franchise concept.
your baby gifts everywhere
Arranged in a logical pick-up order, all
items needed are easily on hand in a clean
and fragrant working environment.
All baskets are prepared by a specially-
trained expert team.
The cleverly structured logistics system
makes immediate deliveries possible and
this is the secret of our success.
Depending on the final destination,
deliveries arranged online or through
contracted courier companies. Customers
are informed of delivery times and dates
by SMS.
25
internationalization plansbebedeparis is now looking for exclusive international franchise partners in each country.
The company has prepared a compelling business strategy aimed at bringing success to both franchisor and franchisee.
More than 30 different domains have already been registered worldwide.
your baby gifts everywhere
.com
.cn
.com.ar
.com.br
.es
.fr
.it
.jp
.mx
.ru
.pe
.co.uk
.de
.cl
.ma
.in
.tw
.at
.be
.dk
.hu
.ec
.pl
.pt
.cz
.se
.ae
.us
.com.ve
.ch
.nl
.hk
.ca
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Example: Argentina
. 660.000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 3% of all births
in the country; orders 19.800.
your baby gifts everywhere
in the country; orders 19.800.
.average order: €90
.possible annual franchisee income 1.782.000€
27
Example: Belgium
.128.000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 6% of all births
in the country; 7.400 orders
your baby gifts everywhere
in the country; 7.400 orders
.average order: €150
.possible annual franchisee income 1.056.000€
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Example: Brazil
.3,000,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 2% of all births in
the country; 60,000 orders
.average order: €80
your baby gifts everywhere
.average order: €80
.possible annual
franchisee income: €4,800,000
29
Example: Chile
.248,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 4% of all
births in the country; 9,920 orders
your baby gifts everywhere
births in the country; 9,920 orders
.average order: €83
.possible annual
franchisee income: €823,000
30
Example: Colombia
.650,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 3%
your baby gifts everywhere
to cover baby gifts for 3%
of all births in the country; 19,500 orders
.average order: €85
.possible annual franchisee income: €1,650,000
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Example: Costa Rica
.74,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 8% of all births
in the country; 5,900 orders
your baby gifts everywhere
in the country; 5,900 orders
.average order: €93
.possible annual
franchisee income: €550,000
32
Example: France
.821,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 5% of all births
in the country; 41,000 orders
your baby gifts everywhere
in the country; 41,000 orders
.average order: €150
.possible annual franchise income:
€6.2 million
33
Example: Germany
. 673.000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 5% of all births
your baby gifts everywhere
to cover baby gifts for 5% of all births
in the country; 33,650 orders
.average order: €150
.possible annual franchise income:
€5.047.000 million
34
Example: Italy
. 534.186 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 3% of all births
in the country; 16,025 orders
your baby gifts everywhere
in the country; 16,025 orders
.average order: €127
.possible annual franchisee income 2.035.000€
35
Example: Mexico
.2,450,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 2% of all births
in the country; 49,000 orders
your baby gifts everywhere
in the country; 49,000 orders
.average order: €80
.possible annual franchisee
income: €3.92 million
36
Example: Morocco
.700,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 4% of all births
in the country; 60,000 orders
.average order: €80
your baby gifts everywhere
.average order: €80
.possible annual
franchisee income: €1,6800,000
37
Example: Peru
.450,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 3% of all
births in the country; 13,500 orders
your baby gifts everywhere
births in the country; 13,500 orders
.average order: €80
.possible annual franchisee income: €1,080,000
38
Example: Portugal
.84,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 8% of all births
your baby gifts everywhere
to cover baby gifts for 8% of all births
in the country; 6,800 orders
.average order: €105
.possible annual
franchisee income: €714,000
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Example: Poland
.386.000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 3.5% of all births
in the country; 13,500 orders
your baby gifts everywhere
in the country; 13,500 orders
.average order: €80
.possible annual franchisee income 1.080.000€
40
Example: Russia1,700,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 3% births
of all births in the country;
68,000 orders
your baby gifts everywhere
68,000 orders
.average order: €100
.possible annual
franchisee income: €6,800,000
41
Example: Switzerland
.83,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 6% of all births in
your baby gifts everywhere
to cover baby gifts for 6% of all births in
the country; 4,980 orders
.average order: €150
.possible annual
franchisee income in 5 years: €747,000
42
Example: UK
.780,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 5% of all births
your baby gifts everywhere
to cover baby gifts for 5% of all births
in the country; 39,000 orders
.average order: €150
.possible annual franchise income: €5.8 million
43
Example: USA
.4,268,000 births per year
.bebedeparis’ 5 year target:
to cover baby gifts for 3% of all births in
your baby gifts everywhere
to cover baby gifts for 3% of all births in
the country; 128,000 orders
.average order: €116
.possible annual
franchisee income in 5 years: €14,800,000
44
Why bebedeparis ?
11 reasons to choose bebedeparis
your baby gifts everywhere
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1st reason
the future is online:
e-commerce and mobile
commerce in Europe 2013:
your baby gifts everywhere
commerce in Europe 2013:
€280 billion, + 20% (every
year)
46
2nd reasoncountry exclusivity:
Possible franchisee income is very high: ranging from
€1 million to €30 million, covering 2-5% of births in
the country in 5 years.
your baby gifts everywhere
Turnover in each country depends on 3 factors:
1. the number of births per year
2. Internet penetration and development of e-
commerce in the country
3. purchasing power of companies and private
individuals
47
3rd reasonno high street retail store
is needed: only a local
warehouse (around 300-
500 sqm on the outskirts of
your baby gifts everywhere
500 sqm on the outskirts of
a large city) with no major
investment outlay.
48
4th reason
a secure business that is not
subject to fashion, regulatory
changes, etc. Babies will
always be born and
your baby gifts everywhere
always be born and
companies and friends will
always send gifts to parents!
49
5th reasonThe headquarters produce all the products
for franchisees network so all the stocks are
provided by Headquarters.
So franchisees do not have to worry about
Merchandises they only have to place their
orders 2/4 times a year to headquarters
(3 months in advance)
your baby gifts everywhere
(3 months in advance)
The headquarters will send the merchandises
3 months after the placement of the order
There is no stock leftovers - only
lasting products that do not change
from year to year because traditional gifts
are always fashionable.
50
6th reasonWe sell only 1 size of baby clothes
(3/6 months), and always use
traditional colors: blue, pink, white
and grey.
your baby gifts everywhere
and grey.
Most mothers-to-be prepare their
baby layette for 0 to 3 months.
Therefore, we only offer gifts for
babies aged 3/6 months – it’s much
more practical!
51
7th reasonThe headquarters provide franchisees
network with an exclusive, unique collection
with the best quality products at very
reasonable prices, available only in the
bebedeparis network.
The franchisee buys from the headquarters
the products required every 3 months, except
your baby gifts everywhere
the products required every 3 months, except
at the beginning when products for the first
six months must be purchased.
Every 3 months the warehouses ships out the
products the franchisee has bought in
advance.
52
8th reasonBecome part of the leading international e-
commerce network and win business
immediately (multinational companies that
are already customers)
For example, in Spain we already have many
your baby gifts everywhere
For example, in Spain we already have many
multinational customers that could become
customers in other countries.
We provide our franchisees with our client
contacts in other countries.
53
9th reasonOrders from other franchisees across the world, taking advantage of the digital marketing investment across the entire network.
Every franchisee invests around 13% of its turnover in digital marketing to win orders online.
your baby gifts everywhere
The sum of all franchisees’ investments will benefit everyone. For example, there will be Spanish companies with employees in other countries, such as Mexico. The order is paid for in Spain but the franchisee in Mexico will dispatch it and get paid by the company in Spain.
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10th reasonFranchisees do no need to worry about online and digital marketing as this is managed by a central agency in Spain that employs SEM specialists (google adwords) in several languages.
The Head Office provides each franchisee with its own web in its own language. e.g.: www.bebedeparis.fr, www.bebedeparis.de, www.bebedeparis.mx…
your baby gifts everywhere
The Head Office will adapt the franchisee’s web to local country legislation and payment methods .
Franchisees should concentrate on:.marketing the service among big companies (human resources or purchasing departments) .logistics, i.e. preparation, personalization and delivery of the gifts.
55
11th reasonA very profitable investment: the
recommended retail price is 3.10 times the
purchase price.
Depending on the country, franchisees
should turn a profit from year 2.
your baby gifts everywhere
should turn a profit from year 2.
56
franchise conditionsExclusivity: 1 franchisee per country. The entrance fee includes:
1. Business and brand exclusivity in the country for 10 years.
2. Transfer of know-how from a proven business in Spain .
3. Operations manuals: general manual, operations man agement, human resources manual, equipment and maintenance manual and from €95,000
ENTRANCE FEE
your baby gifts everywhere
human resources manual, equipment and maintenance manual and legal manual
4. One week of offline training in our head office in Madrid (travelexpenses not included)
5. Permanent assistance through Skype and email
from €95,000 depending
on the country *
* Entrance feevariesaccordingtothepossible turnover of the country
57
franchise conditionsother investments and cash flow needed to open a bebedeparis franchise in a country
.Initial digital marketing package €30,000 For the first six months of the startup
.Initial stock for the first six months: from
ENTRANCE FEE
.Initial investment €30,000Initial investment: civil works, furniture, uniforms…
.Equipment €22,000
your baby gifts everywhere
.IT pack €10,000 Website in the native language, back office, etc…
.Initial stock for the first six months: from
€40,000 (depending on the size of the country)
3 %ROYALTIES
* fee depending onthe possible turnover of the countr y
.Equipment €22,000Office equipment, printing machines, embroidery machine, company car…
58
entrance feelevels•Japan
•Russia
•Germany
•France
•UK
•USA
•China
Countries - A
€400,000
Possible turnover
€15-30M
Countries - B
€280,000€
Possible turnover:
€5-15M
your baby gifts everywhere
•Netherlands, Belgium
•Austria, Sweden, Switzerland
•Finland, Norway,
•Portugal, Poland, Chile
•Rest of the world…
•Italy .Canada
•Brazil
•Mexico .Australia
•Saudi Arabia
€15-30M €5-15M
Countries - D
€95,000
Possible turnover:
€0.5-2M
Countries – C €190,000
Possible turnover:
€2-5M
59
Franchisee profiles
.investment capacity
.someone who likes our businessand the world of babies
your baby gifts everywhere
.commercial capacity: ideallysomeone with a lot of businesscontacts
60
International Development:
Christian Le Bot
Tel:+34 609 67 96 23
email:[email protected]
Skype: Christian Le Bot
your baby gifts everywhere
Skype: Christian Le Bot
61
your baby gifts everywhereyour baby gifts everywhere