33
Rashmi Sinha, SlideShare Because brands are people too 10 ways that brands are using SlideShare

Because brands are people too (talk at Smash Summit 2010)

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Page 1: Because brands are people too (talk at Smash Summit 2010)

Rashmi Sinha SlideShare

Because brands are

people too10 ways that brands are using

SlideShare

What is SlideShare

1 Speak directly

The HP ndash Palm press release

The HP ndash Palm presentation

2 Go viral

Share on Facebook Twitter amp LinkedIn

3 Make it visual

Research from Nokia

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 2: Because brands are people too (talk at Smash Summit 2010)

What is SlideShare

1 Speak directly

The HP ndash Palm press release

The HP ndash Palm presentation

2 Go viral

Share on Facebook Twitter amp LinkedIn

3 Make it visual

Research from Nokia

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 3: Because brands are people too (talk at Smash Summit 2010)

1 Speak directly

The HP ndash Palm press release

The HP ndash Palm presentation

2 Go viral

Share on Facebook Twitter amp LinkedIn

3 Make it visual

Research from Nokia

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 4: Because brands are people too (talk at Smash Summit 2010)

The HP ndash Palm press release

The HP ndash Palm presentation

2 Go viral

Share on Facebook Twitter amp LinkedIn

3 Make it visual

Research from Nokia

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 5: Because brands are people too (talk at Smash Summit 2010)

The HP ndash Palm presentation

2 Go viral

Share on Facebook Twitter amp LinkedIn

3 Make it visual

Research from Nokia

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 6: Because brands are people too (talk at Smash Summit 2010)

2 Go viral

Share on Facebook Twitter amp LinkedIn

3 Make it visual

Research from Nokia

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 7: Because brands are people too (talk at Smash Summit 2010)

Share on Facebook Twitter amp LinkedIn

3 Make it visual

Research from Nokia

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 8: Because brands are people too (talk at Smash Summit 2010)

3 Make it visual

Research from Nokia

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 9: Because brands are people too (talk at Smash Summit 2010)

Research from Nokia

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 10: Because brands are people too (talk at Smash Summit 2010)

4 Capture leads

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 11: Because brands are people too (talk at Smash Summit 2010)

Citrix whitepapers amp presentations with

lead capture

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 12: Because brands are people too (talk at Smash Summit 2010)

Capture leads within slides

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 13: Because brands are people too (talk at Smash Summit 2010)

On whitepapers as well

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 14: Because brands are people too (talk at Smash Summit 2010)

5 Expand reach of

events

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 15: Because brands are people too (talk at Smash Summit 2010)

Not just for SXSW

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 16: Because brands are people too (talk at Smash Summit 2010)

Slides from IBM event

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 17: Because brands are people too (talk at Smash Summit 2010)

Smash Summit

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 18: Because brands are people too (talk at Smash Summit 2010)

6 Be a thought

leader

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 19: Because brands are people too (talk at Smash Summit 2010)

Slides of Padmasree CTO of Cisco

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 20: Because brands are people too (talk at Smash Summit 2010)

Itrsquos not just

businesses

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 21: Because brands are people too (talk at Smash Summit 2010)

Whitehouse shares slides amp documents

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 22: Because brands are people too (talk at Smash Summit 2010)

7 Share your cause

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 23: Because brands are people too (talk at Smash Summit 2010)

Pepsi on Human Sustainability

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 24: Because brands are people too (talk at Smash Summit 2010)

8 Build community

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 25: Because brands are people too (talk at Smash Summit 2010)

Microsoft Office community for parents

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 26: Because brands are people too (talk at Smash Summit 2010)

9 Share on mobile

phones

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 27: Because brands are people too (talk at Smash Summit 2010)

10 Bring all your

media together

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 28: Because brands are people too (talk at Smash Summit 2010)

PARC Slides and videos in one place

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 29: Because brands are people too (talk at Smash Summit 2010)

A place for professional videos

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 30: Because brands are people too (talk at Smash Summit 2010)

Learn more Promote your

business with SlideShare

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi

Page 31: Because brands are people too (talk at Smash Summit 2010)

Thanks

Find me

httpwwwtwittercomrashmi

httpwwwslidesharenetrashmi