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Interactive
narrative and
mobile
Soap operas – Brands and narrative
Interacting with a story
Immersive theatre - Punchdrunk
Taking it further
• Put it in the real world
• Making use of discomfort and intrigue
• Blur real life and game play
• Physical locations
How mobile fits in
• Location based interactions and Mapping
• Augmented reality
• A well placed call or SMS
c/o AR Invaders - Japan
• Find out what interests the core audience• Draw them in
How to tell an interactive story
• Make the hook too good to be true
How to tell an interactive story
How to tell an interactive story
Make it real
• Provide a good call to action
How to tell an interactive story
• Introduce the villain
How to tell an interactive story
• Don’t forget the vamp
How to tell an interactive story
• A short, breathless chase
How to tell an interactive story
• A thrilling finale
How to tell an interactive story
