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Best Internet Marketing Strategies for 2013 by Gary Messinger Every smart business owner knows this: getting left behind when it comes to internet marketing is a mistake. Internet, which has drastically changed people’s lives, has also modified the way businesses operate. Marketing, for example, has become so much easier and more effective than it ever was. That’s because of the internet’s interactive nature that allows business owners to communicate with potential customers and vice versa. So what are you waiting for? Formulate a solid internet marketing strategy plan. But first, take a look at the hottest trends for 2013. Break into Social Media No internet marketing strategy would be complete without a good social media marketing plan. How big is social media nowadays—you might ask. Well, for starters, Facebook alone has one billion users while Twitter has over 500 million. Huge figures, right? The global popularity of Facebook, Twitter and a string of other social media sites makes it obvious that you can’t do without engaging on social media marketing. To do this effectively, you have to pick the right choice. Find out where your potential customers are, and be there. Reach out to them on a personal level, offering helpful and practical information related to your business instead of a collection of product endorsements. Set up goals and align all your social media strategies along with these. Go Visual Infographics are all the rage these days. If you want your message across, hire a smart, talented and witty graphic designer to cook up a wonderful set of infographics related to your business and spread it online. You can post it on your blog, website or graphics- related social media sites like Pinterest. Remember that this 2013, marketing has become visual. Make Video, Video and More Video Speaking of visual, let’s combine it with audio. What do you get? A video! Did you know that about four billion online videos are viewed every day? A whopping 68 percent of people who watch these videos share these links online. And at the end of the day, users can only retain 10 percent of the text they’ve read, 65 percent of an image they’ve seen, but 95 percent of a video they’ve viewed. It doesn’t take a genius to figure out how much people love video and how much it can benefit your business. Explore the Mobile World The smarter smart phones become, the more mobile users become. Experts also predict that in a few years, mobile web access will surpass traditional computer browsing. This is why, it’s imperative for your business to start thinking about a comprehensive mobile

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Page 1: Best Internet Marketing Strategies for 2013

Best Internet Marketing Strategies for 2013by Gary Messinger

Every smart business owner knows this: getting left behind when it comes to internet marketing is a mistake. Internet, which has drastically changed people’s lives, has also modified the way businesses operate. Marketing, for example, has become so much easier and more effective than it ever was. That’s because of the internet’s interactive nature that allows business owners to communicate with potential customers and vice versa. So what are you waiting for? Formulate a solid internet marketing strategy plan. But first, take a look at the hottest trends for 2013.

Break into Social Media

No internet marketing strategy would be complete without a good social media marketing plan. How big is social media nowadays—you might ask. Well, for starters, Facebook alone has one billion users while Twitter has over 500 million. Huge figures, right? The global popularity of Facebook, Twitter and a string of other social media sites makes it obvious that you can’t do without engaging on social media marketing. To do this effectively, you have to pick the right choice. Find out where your potential customers are, and be there. Reach out to them on a personal level, offering helpful and practical information related to your business instead of a collection of product endorsements. Set up goals and align all your social media strategies along with these.

Go Visual

Infographics are all the rage these days. If you want your message across, hire a smart, talented and witty graphic designer to cook up a wonderful set of infographics related to your business and spread it online. You can post it on your blog, website or graphics-related social media sites like Pinterest. Remember that this 2013, marketing has become visual.

Make Video, Video and More Video

Speaking of visual, let’s combine it with audio. What do you get? A video! Did you know that about four billion online videos are viewed every day? A whopping 68 percent of people who watch these videos share these links online. And at the end of the day, users can only retain 10 percent of the text they’ve read, 65 percent of an image they’ve seen, but 95 percent of a video they’ve viewed. It doesn’t take a genius to figure out how much people love video and how much it can benefit your business.

Explore the Mobile World

The smarter smart phones become, the more mobile users become. Experts also predict that in a few years, mobile web access will surpass traditional computer browsing. This is why, it’s imperative for your business to start thinking about a comprehensive mobile

Page 2: Best Internet Marketing Strategies for 2013

marketing plan that would get your business in the forefront of all mobile users. Mobile is the future and 2013 is the year to start going for it. Prioritize Quality over Quantity

Gone are the days when a hundred articles pointing on the same link can do the trick. Now, it’s more about the quality, not quantity. If you’re using SEO (Search Engine Optimization) to drive traffic to your website, and in turn translate these into profits, you need to post content that has great quality—informative, engaging, and practical. Same is true for your posts on social media sites. It’s better to make two to three worthwhile posts a day than a dozen that don’t make any sense.

Don’t wait until it’s halfway through 2013 before you do something about your internet marketing plan. Keep all these tips in mind.