Best New Restaurants 2014

City Gent

• City worker

• Always in a suit

• Prefers the formal and traditional dining experience

• Likes places to talk and do business

• Expects top-notch service

City Social

Tower 42, EC2 Chef’s table 10

Private dining room 22

Chef: Paul Walsh

Holborn Dining Room

252 High Holborn, WC1

Opened by: Des McDonald

MARCUS The Berkeley, SW1

Chef’s table 10

Private dining room 16

Chef: Marcus Wareing

Typing Room

Town Hall Hotel, E2

Chef: Lee Westcott

L’Anima Café, EC2

Opened by: Francesco Mazzei

Hixter Bankside

SE1 Cock n Bull Dining Room 8-10

The Bull Room 20-40

Mark’s Bar 40

Opened by: Mark Hix

Media Man

• West End worker

• Trend conscious

• Less formal attire

• Image conscious

• Brogues, chinos and shirt buttoned to the neck

Chiltern Firehouse, W1

Chef: Nuno Mendes

Lyle’s

Shoreditch Tea Building, EC1

Chef: James Lowe

Polpetto

Berwick Street, W1

Chef’s table 14

Head chef: Florence Knight

Opened by: Russell Norman

Ham Yard, W1

Opened by: Firmdale Hotel Group

She’s a Sharer

• Likes friendly places and chatty staff

• Enjoys sharing dishes to try as much as possible

• Food porn generation – tweets and posts pictures of the meal on social media

• Follows food bloggers

• Keeps up to date with the latest street-food and pop-up trends

Blues Kitchen Shoreditch, EC2

Banquet table 20

Private dining room 120

Ember Yard Berwick Street, W1

Private dining room 18

Opened by: Salt Yard Group

Andina, E2

Music room 20

Opened by: Martin Morales

Barnyard, W1

Opened by: Ollie Dabbous

Palomar, W1

Kurobuta, Marble Arch, W2

Mrs Money No Object

• High-end clients

• Dresses to impress: Louboutins not loafers

• Demands great food and great service – and is happy to pay for it

• Hard to please and has clients who expect wow factor

Fera Claridges, W1 Private dining room 12

Chef: Simon Rogan

Rivea, Knightsbridge, SW7

Private dining room 12

Opened by: Alain Ducasse

Quattro Passi, W1

Private members lounge 60

Beast, W1

Opened by: Goodman Restaurants

Stelle di Stelle, Knightsbridge, SW1