Embed Size (px)
DESCRIPTION
Why should you care about content marketing? Lexion Capital Management, Console & Hollawell, and CBG Benefits have seen results. How can email marketing increase sales without even offering a coupon? StorkGifts explains how it works for them. Why is it so important to have a robust presence on search engines through PPC and SEO? Go Get Funding and MyBinding.com explain it perfectly. For the past few months, eZanga.com has been interviewing small business marketers about their experiences with online marketing. Twelve quotes in particular stood out to us, and we wanted to share them with you.
Citation preview
The 12 Best Small Business
Spotlight Quotes
We interviewed marketers on their experiences with online marketing for small
businesses.
Here are some of our favorite things
they said…
“Our marketing strategy has always been
centered on sharing.”
via Pink Cake Box
“A key part of our mission…is to educate and empower…so we
focus on positive and informational content.”
via Lexion Capital Management
“We have been…producing high-quality content that our potential
client…would find through the search engines and once they find it we’re
able to demonstrate that we’re experts.”
via Console & Hollawell
“[Email marketing] is important for relationship building which, in turn,
increases customer loyalty. I can predict that on days when I send out an email, sales will increase (even when the email
doesn’t contain an offer).”
via StorkGifts
“Our overall marketing strategy is centered on helping prospects and clients truly view CBG Benefits as a partner. We
provide content, tools, and other resources that will help our prospects and clients
achieve their goals.”
via CBG Benefits
“It has been hard to find a balance between informative, product-focused
content and company culture posts…While we do want our customers to see the personality…we also want to keep the
product at the center of the conversation.”
via Formstack
“SEO is time consuming and it does take patience to see yourself move up in rankings on the search
engines result pages.”
via Hirease
“Without social media, we could have the best PPC and SEO
program, but it would fall flat if our customers weren’t given an outlet to express and share their stories.”
via CastCoverZ!
“Online, whenever someone searches for something related to our niche, we
want to make sure that we are in front of them.”
via MyBinding
“For the most immediate results, paid search is the most beneficial. You pay
today, you get traffic today, you make a sale today.”
via MyBinding
“Our industry isn’t really exciting or sexy, and because
of that we have to get creative in the ways that ways
that we market ourselves.”
via MyBinding
“When someone has an online fundraising need, they know it and they immediately start searching for a solution.”
via Go Get Funding
Do you want the Small Business Spotlight to shine on your small
business?
Fill out this quick form to apply!
