Best Practice Websites to Showcase Online Learning

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11

Best Practice Websites Best Practice Websites Showcasing Online ProgramsShowcasing Online Programs

Marketing Online ProgramsMarketing Online ProgramsOctober 28-29, 2010October 28-29, 2010

Washington, D.C.Washington, D.C.

22Bob Johnson Consulting, LLCBob Johnson Consulting, LLC

6 key points about anything online…6 key points about anything online…

People are impatientPeople are impatient







The Golden Rule…The Golden Rule…

5 seconds to connect


Key to website success:Key to website success:

Easy task completion


Enrolled online students… #1Enrolled online students… #1

20% 15% 10% 5% 0% 5% 10%

Up-to-date

Accurate

Complete

Language

Contact

Participation

Open

Recommendations

Search

Navigation

Layout

Visual appeal

Speed

Negative votes Positive votes


Enrolled online students… #2Enrolled online students… #2

10% 5% 0% 5% 10% 15%

Up-to-date

Accurate

Complete

Language

Contact

Participation

Open

Recommendations

Search

Menus and Links

Layout

Visual appeal

Speed

Negative votes Positive votes


Basic design points…Basic design points…


Design to highlight top tasks…Design to highlight top tasks…http://www.worldcampus.psu.edu/http://www.worldcampus.psu.edu/


Top Task: What Programs are Offered?Top Task: What Programs are Offered?http://www.umassonline.net/http://www.umassonline.net/


Drop-down menu helps program task…Drop-down menu helps program task…http://www.waldenu.edu/http://www.waldenu.edu/


Design to scan in 5 seconds…Design to scan in 5 seconds…http://www.waldenu.edu/Tuition-and-Financial-Aid.htmhttp://www.waldenu.edu/Tuition-and-Financial-Aid.htm


Consistent contact points…Consistent contact points…http://www.mbaregis.com/http://www.mbaregis.com/


If you want more online inquiries If you want more online inquiries use short forms…use short forms…


Inquiry form: Keep it simpleInquiry form: Keep it simplehttp://www.northeastern.edu/online/request-info.asphttp://www.northeastern.edu/online/request-info.asp


Inquire from the home page…Inquire from the home page…http://www.ncu.edu/http://www.ncu.edu/


Be clear about program costs…Be clear about program costs…


Program cost from the home page…Program cost from the home page…http://www.ncu.edu/http://www.ncu.edu/


Competitive cost comparison… #1Competitive cost comparison… #1http://www.mbaregis.com/tuition-finaid.phphttp://www.mbaregis.com/tuition-finaid.php


Competitive cost comparison… #2Competitive cost comparison… #2http://www.northeastern.edu/online/our-advantage-bachelors-http://www.northeastern.edu/online/our-advantage-bachelors-

degree-tuition-comparison.aspdegree-tuition-comparison.asp


About your faculty…About your faculty…


Who teaches in your program?Who teaches in your program?http://www.mph.lumc.edu/faculty.htmlhttp://www.mph.lumc.edu/faculty.html


Can you scan faculty info?Can you scan faculty info?http://www.meddean.luc.edu/depts/prevmed/Main/Faculty/RDA.htmhttp://www.meddean.luc.edu/depts/prevmed/Main/Faculty/RDA.htm


How qualified are the faculty?How qualified are the faculty?http://www.northeastern.edu/online/faculty-certification.asphttp://www.northeastern.edu/online/faculty-certification.asp


Dealing with obstacles…Dealing with obstacles…http://www.franklin.edu/online-learning/myths-of-online-education/http://www.franklin.edu/online-learning/myths-of-online-education/


What is online learning like?What is online learning like?


What’s makes online courses different?What’s makes online courses different?http://www.linfield.edu/dce/online-college-guide.htmlhttp://www.linfield.edu/dce/online-college-guide.html


Access to course delivery system?Access to course delivery system?http://www.bu.edu/online/prospective_students/demo/index.htmlhttp://www.bu.edu/online/prospective_students/demo/index.html


What do the course codes lead?What do the course codes lead?


Better to use a detailed video intro?Better to use a detailed video intro?http://www.northeastern.edu/online/northeastern-online-demo.asphttp://www.northeastern.edu/online/northeastern-online-demo.asp


In summary…In summary…

Never forget… 5 seconds to connectNever forget… 5 seconds to connect

Top task… what programs do you offer?Top task… what programs do you offer?

Design… keep it simple, consistentDesign… keep it simple, consistent

Inquiry forms… short forms work betterInquiry forms… short forms work better

Cost… be transparentCost… be transparent

Faculty… who will teach my courses?Faculty… who will teach my courses?


Thank You!Thank You!

Bob Johnson, Ph.D.Bob Johnson, Ph.D.PresidentPresident

Bob Johnson Consulting, LLCBob Johnson Consulting, LLCMarshall, MI 49068Marshall, MI 49068

248.766.6425 248.766.6425

[email protected]@bobjohnsonconsulting.comCustomer Carewords Website Research Customer Carewords Website Research

www.bobjohnsonconsulting.comwww.bobjohnsonconsulting.com

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Best Practice Websites to Showcase Online Learning