Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

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presentation by closing keynote speaker Chris Lindland of Betabrand at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

Text of Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand

  • 1. OUR MOTTO: AN EVIL MULTINATIONAL CORPORATION HAS TO START SOMEWHERE. FOR NOW: PANTS!

2. OUR MOTTO: AN EVIL MULTINATIONAL CORPORATION HAS TO START SOMEWHERE. FOR NOW: PANTS! 3. CORDAROUNDS &THE CROTCH HEAT INDEX 4. CORDAROUNDS DRASTICALLY LOWER YOUR CROTCH HEAT INDEX. * Cordarounds horizontal wales reduce inner-thigh friction, lowering your crotch heat index (CHI) by an astonishing 12%! 5. 99% FICTION 1% FASHION Creating Conversational Clothing 6. FASHION FW: DESIGN 7. FACT! VAGISOFT ND IS THE 2 SOFTEST THING IN THE UNIVERSE 8. TURNS OUT BIKERS ARE BLOGGERS, AND VICE VERSA. 200K+ Google Results 9. THE PRESS LIKES TO READ TOO. 10. DRESS PANT SWEATPANTS: TAILORED FOR TWEETSHate + Love = Traffic 11. SOCK INSURANCE: AT LAST, SOCK INSURANCE!Industry news! 12. EXECUTIVE HOODIES: NEWS JACKINGFashion as breaking news 13. NEW IDEAS NON-STOP Fashion week is every week. 14. MODEL CITIZEN 15. AT LAST ITS FASHIONABLE TO BE DRUNK AND OUT OF FOCUS ITS FASHIONABLE TO BE BLURRY AND OVERWEIGHT. ITS FASHIONABLE TO LOOK LIKE AN IDIOT. THANK YOU, INTERNET. 16. Digital Photos + Cheap Storage + Social Networks = The Infinite Clothing Catalog 17. THE WEB WILL BUILD A MONSTER THIS HALLOWEEN. BE THE TIP OF THE SPEAR IN THIS IMPORTANT REALTIME MARKETING EXPERIMENT. Write chris@betabrand.com