You & the Participation Age: The Big Lesson You Learned in Kindergarten

Robin Goldfarb Robin.Goldfarb@sun.comEngagement ArchitectSun Microsystems, Inc.

Agenda

• The Future of Computing> The New Education

Reality> The Information Age is

History> Enter the Participation

Age

• Eliminating the Digital Divide> Sun's Mission> Sun's Plan

• Eliminating the Digital Divide (con't)> Chipping Away – Real

Examples Making a Difference

• Sharing> Download> Upload

• Q&A

• Resources (Take-Away) & Prize (Giveaway)

Top Excuses for Not Turning in Homework

10. Tech support for my PC was offshored

9. Had to delete it to make room for iTunes

8. Still hand-writing it, MS Office license too expensive

7. I emailed it... didn’t you get it?

6. Out of ink & couldn’t afford Dell ink cartridge

5. T%k t% lng 2 QWERTY – txt 2 U instead? “Took too long to type on regular keyboard, can I text it to you instead?”

4. “Cut and Paste” keys were worn out

3. Plan on “open sourcing” from kid next to me

2. Busy writing the "I Love You Too" virus

1. The dog chewed-up my laptop

The Future of Computing

• The New Education Reality> What YOU already know & everyone else

is still learning

• The Information Age is History> How YOUR world is changing

• Enter the Participation Age > YOU are already there

The New Education Reality

Student Profile

Hours of Operation

Location

Content

Resources & Budget Limited Really Limited!

TRADITIONAL

5–22 Years 5–105+ Years

M–F: 8:00–5:00 24 x 7

Fixed Anywhere

Limited Limitless

TODAY

Students are Changing

• Mobile phone with integrated video camera

• iPod/MP3 player

• PDA

• USB thumb drive

• Wireless laptop with DVD-R/RW drive

Need Proof? Look No Further Than a Student’s Backpack

Communication Proliferation

Then Now

Education Must Evolve With Students

Digital Immigrants Digital Natives

Self-Paced

Mobility with Security

Communities

Standardized Components

Education TrendsConnecting People, Places and Ideas

The information ageis history.

The World is Evolving

Vast Amounts of Data/KnowledgeInnovation is Accelerating

Networked Economies3 Million More Users/Week

The Access Enabled Planet

Democratization of Information

In the Information Age...• Technology has

business utility.• E-mail is prolific & in a

virtual landfill.• Proprietary software

wins.• Stay the course and

keep it local.• Just get it out there,

fast!• Access from the

desktop.

Participationdrives economic

and social progress.

Participationis blurring

boundaries.

In the Participation Age...• Technology has

business utility.• E-mail is prolific & in a

virtual landfill.• Proprietary software

wins.• Stay the course and

keep it local.• Just get it out there,

fast!• Access from the

desktop.

• Technology has social utility.

• E-mail must be quickly & accurately retrieved.

• Proprietary “standards” = Barriers

• Innovation Matters -> Global.

• Security & Privacy are key.

• Write to the browser. Anywhere access.

Enter The Participation Age

Everyone and Everything Participating on the Network

Global Internet Population: 1 Billion +

Source: Computer Industry Almanac – Jan., 2006

1. USA

2. China

3. Japan

4. India

5. Germany

197.8M

119.5M

86.3M

50.6M

46.3M

Glo

bal I

nter

net U

sers

1995 2000 2005 2011

2005 Total Internet Population(Millions)

Blogs, Instant Messaging, Personalized Content on Devices, Social and Job Networking, Online

Gaming

Collaborative Industry Networks, Outsourcing,New Business Models

Inter-Agency Collaboration, Healthcare Networks,Political Campaigning, International Coalitions

Participation is HappeningAll Around Us

Enterprise DevelopersJava, Open Source,

Standards Development

Consumers Public Sector

Identity

And YOU are a BIG part of it: Social Software

www.Myspace.com www.ryze.com

www.friendster.com www.plaxo.com

Prolific Online Activities“Google” 7.6 B Global Searches Everyday

“Yahoo!” 917MM Streaming Video and Music Sessions

Digital Music 695MM Cumulative iTunes as of 9/05; 6MM iPods Sold in Q2 ’05

Personalization 40MM+ Estimated My Yahoo! Users

Blogging 27% of US Internet Users Read Blogs

Mobile Messaging 1.1T SMSs Sent with $50B in Revenue in 2004; More Emails Sent in Japan via Mobile than PC

Ringtone $3B Annualized Ringtone Sales (5/05) vs. $495MM Cumulative iTunes Sales (7/05)

According to Research Done by: Morgan Stanley; Informa (5/05) and DO Como (2005).

Open and Secure Access to Information

Participation Means Improved Access

Sharing Beyond Business Boundaries

Participation Means Improved Service

Participation Means Reducing Cost

Automate Ongoing Security and Compliance

Eliminating the Digital Divide• Sun's Mission

> Help YOU help the world

• Sun's Plan> Give YOU the tools you & the

world needs

• Chipping Away – Real Examples Making a Difference > Stuff YOU'LL think is cool (I do!)

Sun's Mission

To Create the Technologies, Products and Servicesthat Power the Participation Age

Sun's Cause: Eliminate the Digital Divide

While Making the Planet Better Off

Sun's Strategy

Sharing Creates Communities, Communities Create Value

Core Elements

• Cause: Eliminate the Digital Divide, while maintaining Eco-Responsibility.

• Vision: The Participation Age• Strategy: Share• Opportunity: Growth, Mindshare,

Democratization of Information• Tagline: The Network is the Computer

Sun's Plan

• The Grid Compute Utility• Collaborate with Educators• Continue to Innovate (SunLabs)• Continue to develop quality products• Encourage SHARING

$$11$1/CPU-hr$1/CPU-hr

Public Sun Grid Compute UtilityThe Ultimate in Sharing

Computing Becomes an Operational Expense

• No surprises• No hidden fees• No minimums• You pay for what

you consume• www.network.com

Delivering Grid Hours to Education

UC Santa Cruz

Sun's Collaboration with Educators

• Curriculum and Training

• Hardware and Software

• Collaborations and Centers of Excellence

• Academic Developers

Sun Technologyand AcademicResources

STARhttp://www.sun.com/products-n-solutions/edu/programs/star.html

Sun on Campus Today

• Sun stands for:Stanford University Network

• Software, training to~2,000 institutions worldwide

• StarOffice free to 64 million students

• 500+ ongoing collaborative efforts

• Sun is committed to education

Sun Labs CollaborationsUS CollaborationsJava• Harvard University• Rice University• Columbia UniversityMemory• Brown UniversitySecurity • Brown University• Dartmouth CollegeSpeech • Carnegie Mellon UniversitySystems• Massachusetts Institute of Technology• Stanford University • Carnegie Mellon University• UC Santa Barbara• UC San Diego• UC Los Angeles• UC Berkeley

International Collaborations• University of Alberta, Canada• Bologna, Italy• Cambridge, UK• University of Melbourne, Australia• University of Geneva, Switzerland• University of Edinburgh• Kent University, UK• Delft University, Netherlands• University of New Brunswick, Canada• Queens University, Canada• Seoul National University, Korea• Tsinghua University, China• Uppsala University, Sweden• Waterloo University, Canada• Victoria University of Wellington,

New Zealand• Tel Aviv University, Israel

Hardware Media & ContentSoftware Sensors

& ClientsSystem Sciences

Sun Labs Project Focushttp://research.sun.com/projects/

Sun Yearbook – Look at what we've accomplished

Overachiever of the Year:

UltraSPARC IV+

Most Improved:

x64 Systems

Thanks Coach!

Most Eco-Responsible:

UltraSPARC T1

Most Likely to Succeed:

Most Popular:

Best All-AroundStudent:

Java Enterprise System

+

Best Looking Couple:

Solaris Enterprise System

+

Most Memorable Trio:

+

$1/CPU Hour

Most Likely toChange the World:

Most Promiscuous:

The Class of 2006-2007?

Stay Tuned.

It’s about Participation

● Used Everywhere: Orbitz, eBay, financial apps, web apps, Brazilian healthcare...●Taught Everywhere: Colleges Globally, US AP exam, Elem/Middle/HS, Phones. Taken over from Pascal.●Career Path: Learn Once, Work Anywhere!

Java Sharing Success Worldwide

>4.5M Java developers>1B Java Card deployed>2B Java devices worldwide~1B Java-powered phones~1B Personal computersMillions of Java-powered Enterprises

Chipping Away

Some real COOL examples of making a difference

Communities CollaborationAccess

Access: Iraqi Virtual Science Library

Communities: NYUHome

Collaboration: TiTech

• 100 TFlops peak capacity

• Access to students and professors the world over

• Solving problems from Chem 101 to curing Avian Flu

• Enables global collaboration

Voltaire InfiniBand NetworkEight 288 Port IB Switches

Sun Storage Servers1 PB in Only 4 Racks!

655 SunFire Galaxy Compute Servers10480 x64 Processor Cores, 21.4 TB Memory

Tokyo Institute of Technology – World’s Largest x64 Cluster

Access: Google EARTH

http://earth.google.com/ powered by Sun

Collaboration: Mars Rover

Let’s Visit the Rover

http://www.java.com/en/everywhere/marsrover.jsp powered by Sun

Collaboration: SARS VirusVirus mapped in 48 hours

Access: MIT Open Courseware

More in your packet.

• U2/Bono & TED prize - Collaboration> Bono's campaign to fight poverty & AIDS in Africa

• G8 (Live 8 Concert) - Communities> 130k+ mobilized via text messaging

• Mlb.com - Access> New ways to reach & share with fans

• UN Youth Summit - Communities> Pan-African Youth Leadership conference

• Eco-Responsibility Initiative> Projects that improve economy, society & environment

Sharing>Download

> What Sun can offer YOU> Other places YOU can learn

from

>Upload> How YOU can help Sun> How YOU can Participate!> How YOU can help eliminate the

Digital Divide

You will drivethe next 10 years

of innovation!

Download

• Free Software• Sun Grants• Forums • Sun Student Developer Network • Media/Publishing (Citizen and/or Traditional)• Other Collaboration avenues• Training

• Lowers barriers

• Increases participation

• Creates opportunity

• CD's for you: Sun Java Developer Kit & StarOffice

• Websites: See Resources Folder

Free Software

Sun Grants

• Academic Excellence Grant Program (AEG)> Sun grants equipment to eligible organizations who have developed creative

projects that address our investment priorities and create partnerships for success.

• Sun Grid Research Grants> Sun Grid Education Grant awards hours of central processing units (CPUs) on

the Sun Grid Compute Utility. Sun Grid helps educators and researchers derive immediate benefits from an open, grid-based computing infrastructure on a utility basis providing choice and control over how IT is purchased.

• Open Gateway program> Through grants of Sun products and teacher professional development, the Sun

Microsystems Foundation has established educational partnerships with primary and secondary (K-12) schools to bring the power of network computing to teachers and students. http://www.sun.com/aboutsun/comm_invest/ogp/

Forums

• Lots of experts out there. Use them...

Sun Student Developer Network

• The SDN Academic Developer Program offers you ready access to the tools, resources and communities in which to participate and share. http://developers.sun.com/learning/academic/

Collaboration• Center of Excellence (COE)

> The Center of Excellence program is the premier showcase demonstrating partnership between Sun, educational institutions, and a third party.

• External Research Office (ERO)> Sun started in the academic community and has always fostered a close

relationship with researchers in academia. Goal: 1. To define and create the future of computer and information technology. 2. To transform key university research outcomes into future products and competitive advantages for Sun. 3. To recruit and hire the best students; to encourage faculty sabbaticals; and student internships at Sun.

Training – Sun Academic Initiative

• A program designed to create a collaborative relationship between Sun and academic institutions. Courses delivered through this program will introduce students to Sun Microsystems technologies, prepare them for industry-leading certification, and equip them with marketable IT job skills.

• As part of this program, selected colleges and universities become authorized institutions within the Sun Academic Initiative, enabling them to deliver training on Sun technologies to their students. In addition, students can obtain free access to selected online courses through the Sun Web Learning Center.

• http://www.sun.com/products-n-solutions/edu/programs/sai/

Citizen Media vs. Traditional Media?

Upload

• Blogging• Wiki's• Internships & Volunteering • Sun Campus Evangelist Program• Talk about it • Join & contribute to GELC• Join the JCP• Innovate & Share applications (Creator Student

Showcase)

Blogging

• blogs.sun.com/robin/• This preso will be uploaded here as well as my take

on the day. Would love your feedback too!• Lots of free blogging sites out there. See

http://weblogs.about.com/

Wikis vs. Traditional Publishing?

Internships & Volunteering• Student Zone: Links to campus recruiting events, job listings and

internship opportunities.http://www.sun.com/corp_emp/zone/index.html

• Sun Labs Internships: > General info:

http://research.sun.com/spotlight/2004-08-27.interns.html> Year-round internships: http://research.sun.com/internships/> Summer internships:

http://research.sun.com/spotlight/2007-07-22-SIRS.html> Intern profiles:

http://research.sun.com/internships/metamorphosis.html

• Current internship openings across all divisions: http://www.sun.com/corp_emp/zone/search.cgi?coll=KA

Sun Campus Evangelist Program• The Sun Campus Evangelist Program is a new campus initiative designed to

promote Sun technology and development tools to student developers. The program's focus will be on two main Sun technologies - Java and Solaris.

• Objectives:> Join the Sun Developer Network (SDN)> Subscribe to the Student Connection> Learn about Solaris 10> Become part of the OpenSolaris and/or NetBeans community> Get your Sun developer tools> Get trained on Sun technologies

• You will hear from our Rutgers Campus Evangelist later today.

Talk about it

• This one is simple – Like what you heard today, just talk about it. Tell your friends. Tell your teachers. Tell your critics. Hey, if you really want to, go tell Microsoft! :-)

Global Education Learning Communityhttp://www.gelc.org

Join the Java Community Process (JCP)• Driven by the Community• Suggest, Review, Debate!

Innovate & Share

• Creator Student Showcase> Share code, get featured... Students, Share your Creator

developed web application and portal development projects with us and become a featured student in our Student Showcase. Email CreatorStudents@sun.com. http://developers.sun.com/prodtech/javatools/jscreator/community/index.jsp

The Benefits of the Participation Age

Social and Cultural Economic

• New forms of collaboration, education

• Solving complex global problems through networking

• Bigger marketplaces• Lowered barriers to entry• New forms of wealth

and value

What You Can Do Today

• Demand more from the technology industry

• Embrace the Participation Age

• Ask how Sun can help you > Visit Sun’s Executive Briefing Center> Learn about our programs for education> Talk to our Education staffers

Q & ARobin Goldfarb Robin.Goldfarb@sun.comEngagement ArchitectSun Microsystems, Inc.

Packet Contents• Additional Resources (2 pages)• “A Quick Tour of Java Studio Creator IDE” graphic• Bono

> Campaign to Make Poverty History> The TED Prize

• A Message to G8 Leaders• Sun & MLB.com Share – Concept• UN Youth Summit.org• Sunisms in the Wall Street Journal• My business card

Prize

• Solve the Puzzle, Pick a prize (1st correct answer wins/session)

• What does this mean?01000100 01001001 01010110 01001001 01000100 01000101