Social Media for Bill White SupportersListening and communicating online for a successful campaign!

http://www.flickr.com/photos/16638697@N00/272814244/

What we’ll talk about

•Storytelling

•How to LISTEN and engage online

•The art of Responding

http://www.flickr.com/photos/eschipul/3219612492/

Find this presentation:www.schipul.com/billwhite

Tell your Story and people will listen

1. Storytelling

Markets are Conversationswww.cluetrain.com

Social Media is a Conversation between actual HUMANS!

Once upon a time...

http://flickr.com/photos/e_phots/2646616379/

Obama

http://flickr.com/photos/joecrimmings/1977376708/

... there was a candidate online...

The Candidate Bloggedhttp://my.barackobama.com/page/community/post/amandascott/gGgLXx

Presidential Blog, video and photoshttp://www.whitehouse.gov/blog/

Getting the word out to 2.9 million cell phones

http://www.barackobama.com/mobilev2/#

Politics have changed - fast, personal and transparent

New ways to help Bill succeed!Politics have changed - social, volunteer-driven, connected

Event help

Connect, listen, respond and create

So my point is...

1. Message 4. Plot

2. Conflict 3. Characters

4 Elements of Storytelling

1. Message 4. Plot

2. Conflict 3. Characters

Bill White has a Story

http://www.flickr.com/photos/eschipul/2484829961/2. Listening and Engaging

http://www.flickr.com/photos/jfchenier/76721307/

(remember, it’s all about the Story)

Social Networks to Know

Bill White on Facebookhttp://www.facebook.com/pages/Bill-White/7101618455

Facebook - Not just for college kids

•Pages and Groups ROCK!

•Be a leader, volunteer and connector

•Create buzz for events

•Share your own updates, links and other content

Volunteers for Bill White: www.facebook.com/pages/Bill-White/7101618455#/group.php?gid=47963980869&ref=ts

2. Listening and Engaging: Facebook Magic!

Your Facebook profile at a glance

• Flesh out your profile

• Be picky on who you connect with

• Re-purpose other content

• Add ALL of your Social Media links

• Be fun and interesting

• Connect with like-minded people

2. Listening and Engaging: Facebook Magic!

Marketing Successful Events on Facebook

670 members

230 ‘yes’348 ‘maybe’

2. Listening and Engaging: Facebook Magic!

Connecting and promoting on MySpace2. Listening and Engaging: MySpace or Your Space?

Bill White on MySpace: www.myspace.com/mayorbillwhite

Playing with video on YouTube (www.youtube.com) Bill White on YouTube: www.youtube.com/billwhitefortexas

2. Listening and Engaging: Video takes it home

Flickr - The Power of Visualization! (www.flickr.com) 2. Listening and Engaging: Not just snapshots...

http://www.flickr.com/photos/dwightsilverman/2618122643

http://www.youtube.com/watch?v=ddO9idmax0o

Micro-Blogging with Twitter (www.twitter.com) 2. Listening and Engaging: Twitter

Twitter includes others in ongoing dialogue

Bill White on Twitter: www.twitter.com/billwhitefortx

2. Listening and Engaging: Twitter

www.google.com/alerts Email updates for your company

name and keywords

www,technorati.com/watchlist Powerful Social Media search engine

watches for your terms and updates you

http://alerts.yahoo.com Yahoo! alerts you of any

occurrences of defined terms and names

Listening to the Buzz2. Listening and Engaging: Tracking Tools

What is an Alert? (www.google.com/alerts) 2. Listening and Engaging: Tracking Tools

Addictive and essential Google Reader: www.google.com/reader

http://www.flickr.com/photos/eschipul/2484829961/3. Responding!

http://www.flickr.com/photos/eschipul/1711285434/

Where do Comments live?3. Responding: Blogs and Commenting

Do’s and Don’t of Commenting3. Responding: Blogs and Commenting

• Be defensive / snarky

• Think you can change everyone’s mind

• Leave identical comments

• Be ‘Anonymous’

• Speak your mind (respectfully)

• Include links to relevant information

• Have a sense of humor

• Bite your tongue (when appropriate)

GOOD! BAD!

Do NOT feed the trolls3. Responding: Blogs and Commenting

(Rarely this cute)

Find your happy place

People get mad, don’t fuel the fire3. Responding: How to make it a Positive

Find your Happy Place.

The Power of Creation3. Responding: How to make it a Positive

http://www.youtube.com/watch?v=wKsoXHYICqU

www.lettexansruntexas.com

Thanks to our AWESOME volunteers!

Can we help you? Let us know!

Ed Schipul // CEO

Email: eschipul@schipul.com Personal blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul

Katie Laird // Strategic Advisor

Email: klaird@schipul.com Personal Blog: www.happykatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie