BlackboardEats is the only online intersection of trustworthy reviews and perks

All content on BlackboardEats is handpicked, written and edited by expert food editors and writers.

Emails are sent with less frequency than other sites, our subscribers pay attention, respond and are loyal

defining the brand

EDITIONS

61,000 subscribers 62,000 subscribers

26,000 subscribers 8,000 subscribers(Just Launched)

235,000 subscribers nationwide

As of 6/1/1276,000 subscribers

SOPHISTICATED SUBCRIBERS

Gender: 70% Female 30% Male

Median Age: 34.5

College Educated: 96%

Median HHI: $124,500

Our audience is comprised of affluent foodies, tastemakers and quality-seekers.

Source: BBE 2011 Subscriber Survey

GOURMETS AT PLAY

Cook at Home : 62% a few times a week, 29% cook at home daily

Health Conscious: 77% try to purchase organic and/or natural products

Vacation regularly: 90% (1-5 times a year)

Entertain friends and family at home: 71%

Stay active at the gym, practice yoga: 64%

Influencers: BBE users affect the buying habits of those around them

Source: BBE 2011 Subscriber Survey

Dining out is just one of many activities our subscribers enjoy!

Trendsetting: Subscribers learn about top hot new restaurants and are reminded of old favorites

Call to action: Subscribers have to act fast to get their code and they have 60 days to use.

Classy: Subscribers mention their code or flash their app confirmation for access to our top quality experiences

BBE’s national email blast for the home cook and savvy entertainer.

Showcases the finest in food, drink, and luxury home and kitchen products

Products are handpicked and selected by BBE's discerning editors

Features high-end items from across the globe that rarely discount

Passcodes are limited and highly coveted

Subscribers opt in to buy and learn about fine gourmet products online

CUSTOM PLACEMENTS

Editorial Email Placements

Placements in our selective bi-weekly emails

Square 300x250 banner positions in right rail of email blast

Partner Bite – below square banners and includes 60 words of text and small image and link

Average open rate is 27%

SOV 50%

Super BrandedPlacement

Sponsorship of bi-weekly “Today’s Special” email with three high-impact advertising units surrounding review.

Sponsorship includes 728x90, 300x250 plus Partner Bite which includes 60 words of text and small image

Average open rate is 27%

SOV 100%

Dedicated: Off the Menu

Dedicated emails are an effective way to drive response with custom crafted advertorial sent directly to subscribers inboxes

Celebrated BBE food editors write unique editorial based on talking points and campaign goals

Turn-key solution - advertiser supplies copy highlights, photos and banner ad

Average open rate is 25%

SOV 100%

“Extra Special”Restaurant Integration

The “Extra Special” email includes a handpicked BBE review with an additional exclusive perk, sponsored by the advertiser

BlackboardEats handpicks participating restaurants that make sense for the advertiser

Example: Visa’s popular campaign provided subscribers a complimentary glass of wine when they paid for their BlackboardEats meal with their Visa Signature card

SOV 100%

Dinner + Show Sponsorship

BBE brand includes exclusive and highly sought-after Dinner & Show experience.

BlackboardEats scores sold out tickets to the hottest shows and packages the experience with best of the best in the culinary field

Example: BBE Presents… Dinner + Show kicked off in NY with sold out seats to Coldplay and an exclusive prix fixed menu at hotspot L’Artusi and AOC .

SOV 100% & Event Integration

Smartphone app

Exclusive premium banner and opportunities for other custom integration

iPhone and Android users can keep track of their codes in one convenient place

App includes a GPS map to locate active nearby specials, a trustworthy on-the-go guide to top restaurants, and a tip calculator

ROS Banners

Site traffic peaks when subscribers access passcodes

Advertisers utilize ROS banners to maximize branding and supplement e-mail campaigns

Available banner sizes:

300x250 & 728x90

Site Metrics:

250,000 page views per month65,000 unique visitorsAvg time spent on site 1:30

Extra BBE access

Additional incentives and benefits

Permanent code

Extended redemptions

Membership card with

branding opportunities

- digital & hard copy

VIP MEMBERSHIPSubscribers opt in for more BBE

IN THE MEDIA

“Killer deals at your favorite local restaurants” – DailyCandy SF

“A foodie phenomenon” – Los Angeles Times

“...it was an idea that made sense on all levels: for the restaurant and the adventuresome diner” – Michael Bauer

“Putting the quality of the discounts over the quantity.” – Grub Street NY

NOTABLE ADVERTISING PARTNERS

Why BlackboardEats?

High Impact – BlackboardEats offers partners the opportunity to impact readers both on the page through exclusive experiences.

Quality – trustworthy reviews with handpicked perks, food editor selected and written

Engagement – subscribers see an email from BBE and they respond Custom integration – multiple opportunities to speak to subscribers