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Are you new to blogging and want some advice on what to write about? Or have you been at it for a while and need to make sure you keep your visitors (and yourself) engaged?This session will provide tips and best practices (from myself and others) on how to keep things fresh and avoid blogging burnout. Please come prepared not only with questions, but with your own experience on how you've kept things going.(Please see my Blogging 101 and Blogging 201 sessions if you are just getting started with Blogging.)
Citation preview
Blogging 301 Blogging tips to keep your visitors
(and yourself) engaged
11/20/2008
Adam Gartenbergwww.adamgartenberg.comtwitter.com/agberg
Team Lead, Social MarketingIBM Data Management Software
About me
About you
• Avoiding blog burnout• New Ideas• Keeping things fresh• Assumes have at least some experience
blogging. – Brand new to blogging? Checking out Blogging 101 and
Blogging 201, too
About this presentation
Getting off on the right foot
• “Lead your tribe”• Find your voice,
and stay true to it
What should you not write about?
SUGGESTED READING• IBM's Social Computing Guidelines • IBM’s Business Conduct Guidelines
So… how to keep things interesting?
Read, Read, ReadLink, Link, Link
• Keep yourself up to date on news and events
• Read and subscribe to other blogs in your field
• Read and subscribe to blogs and blogging
• Link regularly to others• Don’t forget to keep your
blogroll fresh
Monitor who is linking to you
Don’t forget the photos
• Flickr Adv. Search – Creative Commons
• Google Image Search• iStock Photo
Mixing business and pleasure
• Remember: You’re writing a blog, not a data sheet
• Finding the happy medium: Shaken, not stirred Mixed, not blurred– Don’t be afraid to set up a
separate tab or separate blog if you really want to get personal
Add surveys, polls, quizes• Permanent feature
in sidebar• Occasional surveys
in posts• Quibblo,
SurveyMonkey,
Change up your template
Bring in guest bloggers
Look at your top Google searches
• Give people what they want, or…
• Give them something they don’t expect
Hold a personal (or group) brainstorming session
Come up with 100 blog ideas in an hour. Even if you throw out half, you still have enough to keep you going for a while.
Make sure you have a “things to blog” folder or tag in delicious
Don’t just listen to meChris Brogan: 50 ways to take your blog to the next level
Don’t just listen to me (part 2)Valeria Montoni:Why start a blog and 25 tips to make it work
Your turn…
Thank You
Adam Gartenberg www.adamgartenberg.com twitter.com/agberg
