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SocialMedia.org Video Case Studies Ben Cobb Effectively Influencing This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell

BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

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Page 1: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

SocialMedia.orgVideo Case Studies

Ben Cobb

Effectively Influencing

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellBoston

October 22, 2013socialmedia.org/blogwell

Page 2: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

effectively influencing

Page 3: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb
Page 4: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb
Page 5: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

determine what and who are you trying to influence

find the right partners

activate them the right way

Page 6: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

determine what and who are you trying to influence

Page 7: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

determine what and who are you trying to influence

Page 8: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

determine what and who are you trying to influence

Page 9: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

determine what and who are you trying to influence

Page 10: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

determine what and who are you trying to influence

Page 11: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

determine what and who are you trying to influence

Page 12: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

determine what and who are you trying to influence. done.

Page 13: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 14: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 15: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 16: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners find the right partners

Page 17: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners find the right partners

Page 18: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 19: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 20: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 21: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 22: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 23: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

0

find the right partners

Page 24: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 25: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

find the right partners

Page 26: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 27: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 28: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 29: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 30: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb
Page 31: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 32: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners (who care)

Page 33: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 34: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 35: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

find the right partners

Page 36: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

activate them the right way

Page 37: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

activate them the right way

Page 38: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

activate them the right way

Page 39: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

activate them the right way

Page 40: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

determine what and who are you trying to influence

find the right partners

activate them the right way

Page 41: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

effectively influencing

Page 43: BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellBoston

October 22, 2013socialmedia.org/blogwell