BookClub :-)

#1

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By Product

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Takedowns

Ignore the real worldLearning from mistakes is overratedPlanning is guessingWhy grow?WorkaholismEnough with “entrepreneurs”

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Productivity

Illusions of agreementReasons to quitInterruption is the enemy of productivityMeetings are toxicGood enough is fineQuick winsDon't be a heroGo to sleepYour estimates suckLong lists don't get doneMake tiny decisions

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Hiring

Do it yourself firstHire when it hurtsPass on great peopleStrangers at a cocktail partyResumes are ridiculousYears of irrelevanceForget about formal educationEverybody worksHire managers of oneHire great writersThe best are everywhereTest-drive employees

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Go

Make a dent in the universeScratch your own itchStart making somethingNo time is no excuseDraw a line in the sandMission statement impossibleOutside money is Plan ZYou need less than you thinkStart a business, not a start-upBuilding to flip is building to flopLess mass

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Competitors

Don't copyDecommoditize your productPick a fightUnderdo your competitionWho cares what they’re doing?

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Evolution

Say no by defaultLet your customers outgrow youDon’t confuse enthusiasm with priorityBe at-home goodDon’t write it down

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Damage control

Own your bad newsSpeed changes everythingHow to say you’re sorryPut everyone on the front linesTake a deep breath

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Progress

Embrace constraintsBuild half, not half-assStart at the epicenterIgnore the details early onMaking the call is making progressBe a curatorThrow less at the problemFocus on what won't changeTone is in your fingersSell your by-productsLaunch now

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Promotion

Welcome obscurityBuild an audienceOut-teach your competitionEmulate chefsGo behind the scenesNobody likes plastic flowersPress releases are spamForget about the Wall Street JournalDrug dealers get it rightMarketing is not a departmentThe myth of the overnight sensation

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Culture

You don’t create a cultureDecisions are temporarySkip the rock starsThey’re not thirteenSend people home at 5:00Don’t scar on the first cutSound like youFour-letter wordsASAP is poison

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BookClub :-)

#1

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Thank You!