Bootstrapping Overview(aka Lean Startup, Growth Hacking)

Presented byPeter M C Jones

Opportunity Creator | Innovator | Collaborator

Blue Oyster Business Growth

Growth Hacking Overview

1. Evolve Great Product

2. Build Deep Knowledge

3. Develop a Success Ethos

4. Work Lean on Everything

5. Develop Social Marketing

6. Develop Social Sales

7. Build Great Teams

8. Lead in Your Networks

9. Control Operations

10. Invest for Growth

A Product Development Bias

1. PRODUCT VIABILITY & EVOLUTION

● Use business networking to spot opportunities, test ideas, find suppliers or future partners or clients

● Test marketing strategies & messages; understand great tools and channels for business

● Embed ethical business & human values internally and externally

● Build a substantial depth of marketplace and product knowledge

● Work lean on everything, fail fast but cheaply

● Focus early on sustainability & accountability, and releasing partner creativity & innovation

“Classical” Business Responsibilities

2. BRAND VISIBILITY & MANAGEMENT

● The shift from broadcasting to customer listening and demand stimulation

● Manage marketing channels and monitor performance

3. REWARDS & RETURNS

● Knowledge as value; value exchange systems; peer to peer learning; social capital

● Management control systems still matter, eg cash flow

4. VIRTUAL TEAM - (T)ogether we (E)volve and (A)chieve (M)ore

● Find specialist partners or associates; find advocates and influencers; find permanent employees; find investors

● CSR; community engagement & event management; communities online

Blue Oyster Business GrowthDelivery Methods & Programmes

1. Diagnosis

● Business Review, Troubleshooting, Pivoting

2. Delivering Change aka “Execution”

● Change Programmes, Social Media Campaigns

● Business Engineering, Project Management

3. Leadership

● Strategy & Communication, Public Speaking

● Innovation Skills, Entrepreneurial Skills, Training Programmes

● Mentoring Schemes, Developing Intrapreneurs via CSR

Client Journeys – Corporate

● Mobile Network → JV for Credit Card Loyalty

– A World first: credit card and current a/c via SMS

● Global Communications → Unified Pricing

– A 50-strong £1.2M project: on time, on spec delivery

● Business School → Global Visibility

– “Thought Leadership” support for global tour

– “Uniting Global Trade & Education”

Project: Member, Manager, Initiator

Client Journeys – Startup & SME

● ICT Provider

– Product Development → “Knowledge Curator”

● NY based supplier of “Community as a Service”

– UK Market Research → Charity fund raising

– UK Sales → Business Referral platform

● Serial Entrepreneur & Global Trader

– Strategy, Business Operations → “Global Mobility Solutions”

● Personal Coach → “Ultimate Performance”

– Strategy, Support, Guidance → Add “Business Investment” component

● Tech Startups → New Projects

– Event Search Services → Marketing 2.0

– Talent Recruitment Support → Employment 2.0, “Guerilla Marketing”

Project: Member, Manager, Initiator