Brand Analysis of Kamehameha Schools

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Text of Brand Analysis of Kamehameha Schools

  • 1. KS and Zag Keri Kaneshiro June 29, 2007 COM 499
  • 2. Educational Institution
  • 3. To prepare Native Hawaiians through education Picture: Starting blocks
  • 4. nostalgia
  • 5. authenticity
  • 6. environmental responsibility
  • 7. personal technology
  • 8. spirituality
  • 9. social networks
  • 10. video
  • 11. globalism
  • 12. tribalism
  • 13. mobile/wireless
  • 14. broadband
  • 15. private schools
  • 16. hawaiian immersion schools
  • 17. The only K-12 school
  • 18. in Hawaii
  • 19. modern
  • 20. affordabl e
  • 21. high achieving
  • 22. culturally relevant
  • 23. choices
  • 24. build
  • 25. college
  • 26. revival and pride
  • 27. alumni
  • 28. Thosewho can go t Pic: sense of longing
  • 29. The Enemy Arch rival
  • 30. Kam Kam
  • 31. Picture: graduation cap Where Hawaiians go for a modern and cultural education
  • 32. Get prepared for success Photo: skydiver
  • 33. sports
  • 34. news
  • 35. field trips
  • 36. internet
  • 37. educational context
  • 38. alumni
  • 39. signage
  • 40. bookstore
  • 41. school
  • 42. clothes
  • 43. song contest
  • 44. hoo lea lau
  • 45. Glee club