Brand Monitoring: Coca-Cola vs Pepsi

1© InRev Systems 2011

SOCIAL MEDIA MONITORING REPORT

NOVEMBER 09-23 2011

PEPSI versus COCA-COLA

© InRev Systems 2011 2

This research was carried out using Simplify360

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COMPETITIVE INTELLIGENCE


CONVERSATIONS

Pepsi Coca-Cola

754

1090

508

758

54167

192165

OverallPositiveNegativeNeutral

Coca-Cola has more brand prominence than Pepsi

* Twitter conversations

only from India while the conversations

from the other channels are global


SENTIMENTS

Pepsi Coca-Cola

67% 79%

8%

3%25%

18%

NeutralNegativePositive

Pepsi is more HATED than Coca-Cola

* Twitter conversationsonly from India

while the conversations from the other channels

are global

6

CHANNELS

© InRev Systems 2011

Pepsi Coca-Cola1% 1%

97% 97%

1% 1%1% 1%

DiscussionsBlogsFacebookVideosTwitterNews

Twitter contributes to most of the conversations for both the brand

7

TWITTER AGE-GROUP DEMOGRAPHICS


Pepsi Coca-Cola

49% 43%

36%48%

13%7%2% 2%

36-4526-3518-2513-17

Considering global twitter

conversations

8

TWITTER AGE-GROUP DEMOGRAPHICS


Pepsi Coca-Cola

42% 21%

35%

34%

16%

35%

7% 10%

36-4526-3518-2513-17

Indians tweeting about Coca-Cola are much more mature than that of Coca-Cola in the global scenario

Considering twitterconversationsonly from India

There is not much difference for Pepsi in the Twitter age group demography

between India and the world

9

TWITTER GENDER DEMOGRAPHICS


77%23% 79%21%

Considering global twitter

conversations

10

TWITTER GENDER DEMOGRAPHICS


62%

38%

There is not much difference between the gender brand patronage between Pepsi

and Coca-Cola

59%

41%

Considering twitterconversationsonly from India

11

BRAND LOCALIZATION


Pepsi has more brand buzz in India

12

TWITTER BRAND LOCALIZATION


Mumbai Pune Others

10% 10%

80%

29 tweets82 tweets

Mumbai Pune Others

7%13%

80%


GET COMPETITIVE INTELLIGENCE

Pepsi is comparatively stronger in Facebook

Coca-Cola is comparatively

stronger in Blogs and Twitter


CHANNEL INSIGHTS


The tweet “Why can't we have Coke and Pepsi in the

same restaurant?” got many retweets

“ A white Coca-Cola can? “tweet got huge buzz

Coca-Cola got associated with Kolaveri BIG time

Seems like some rumor on Pepsis spreading in the social media


5%3%

3%

89%

www.pepsimonster.com

www.askfordiet.com

nh7.in

Others

BLOGS

4%1%

1%

94%

tribstar.com

www.unwantedemail.net

www.mobilecommercedaily.com

Others

230 mentions

270 mentions


• retirementplannings.org – 6 post• timesofindia.indiatimes.com – 5 post• wallstcheatsheet.com – 4post• guardian.co.tt – 4 post

NEWS

• denver.sbnation.com – 5 post• rwww.retirementplannings.org – 4 post• timesofindia.indiatimes.com – 4post

148 mentions

173 mentions


KEY LEARNINGS

• Coca-Cola has higher brand prominence and BUZZ in social media

• Pepsi has more reach and prominence in India than Coca-Cola

• Pepsi has more negative sentiment conversations than Coca-Cola

• Pepsi is the clear winner in Facebook while Coca-Cola leads in Twitter and Blogs

• Twitter demographic for India shows that Pepsi has more younger teens following it while Coca-Cola has more of a mature age-group followers


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Brand Monitoring: Coca-Cola vs Pepsi