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@CMEGroup @allanschoenberg

Brand Republic: B2B with LinkedIn

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How can B2B companies leverage LinkedIn? This is my case study presentation on how CME Group uses LinkedIn as part of our communication strategy.

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Page 1: Brand Republic: B2B with LinkedIn

@CMEGroup

@allanschoenberg

Page 2: Brand Republic: B2B with LinkedIn

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Page 3: Brand Republic: B2B with LinkedIn

Careers

Company

Page

2007 2009 2008 2010 2013 2011 2012

CMEGroupTV

EMEA Energy

Grains

Equities

FX

Rates

Metals

Media

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• LinkedIn plays an important role

• Reaching China through Weibo

• A focus the last 18 months on images

Page 4: Brand Republic: B2B with LinkedIn

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• Our focus is to build

relationships

• Private vs public groups?

• Have a goal

Page 5: Brand Republic: B2B with LinkedIn

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• Focus on your banner

• Provide daily updates

• Encourage employees to “like”, share

Page 6: Brand Republic: B2B with LinkedIn

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• Promote your groups and company page

• Don’t just talk about yourself and ask questions

• It’s always about relationships (social currency)

• Maintain a consistent presence

• Identify and encourage your internal influencers

• Measure your success (and failure)

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Page 7: Brand Republic: B2B with LinkedIn

@allanschoenberg

www.b2bvoices.com

http://www.linkedin.com/in/allanschoenberg

@CMEGroup

www.cmegroup.com

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