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Unconventional Marketing Better, faster, smarter.

Brand&Crisp - Unconventional Marketing

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Unconventional Marketing for B2B

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Page 1: Brand&Crisp - Unconventional Marketing

Unconventional Marketing

Better, faster, smarter.

Page 2: Brand&Crisp - Unconventional Marketing

What’s Unconventional?

“During tough times, some people cry.”

Page 3: Brand&Crisp - Unconventional Marketing

What’s Unconventional?

“Others sell tissue paper.”

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More brands have launched and thrived in the last 20 years than at any time in history.

Google founded 1988.Wikipedia founded 2001.Facebook founded 2003.

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“Your targets are SMEs.”

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<Visual: Use drawing 1.>

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<Visual: with question mark appearing.>

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“They want practical, sensible advice in 20 minutes.”

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<Visual: See Drawing 2.>

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<Visual: Drawing 3 - Words appear: Don’t get too “cheem”.>

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<Visual: Insert face to Drawing 4 : “Make it light, simple and enjoyable”>

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“First thing, Monday morning.”

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<Visual: Drawing 5; Face, with blurb coming on: “Wake them up GENTLY>

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<Visual: See Drawing 2.>

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<Visual: Insert drawing 6, blurb: “Oh shit!”.>

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<Visual: Drawing 5, face only.>

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<Visual: Insert Drawing 7 - Words appear one by one each slide - ‘Light’, ‘Easy’, ‘Enjoyable’.>

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<Visual: Insert Drawing 7 - Words appear one by one each slide - ‘Light’, ‘Easy’, ‘Enjoyable’.>

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<Visual: Insert Drawing 7 - Words appear one by one each slide - ‘Light’, ‘Easy’, ‘Enjoyable’.>

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<Visual: Drawing 8, Smiling face, lightbulb appears>

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<Visual: Written words, ‘Marketing made easy, just like CRISP’>

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<Visual: Written words, ‘Marketing made easy, just like CRISP’>

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Copying,

Responsiveness,

Innovation,

Speed,

Partnership

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C is for copying the big boys -

Don’t!

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Never look the same, sound the same, feel the same.

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Be ‘big’ in the mind where the big guys are ‘small’.

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Add visual: Drawing 12 – Brain with ‘PAP’

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Add visual: Drawing 12 – Brain with ‘PAP’

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Add visual: Drawing 12 – Brain with ‘PAP’

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Add visual: Drawing 12 – Brain with ‘PAP’

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Unique Tell your ‘sell’, functional - USP.Show your ‘soul’, emotional - ESP.

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R is for Responsiveness

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Really listen, engage and build around your Customers

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The Long-tail RevolutionFocus on your

Top 20%

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The Long-tail RevolutionFocus on your

Top 20%

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CRMMake lovers

out of friends(Loyalty, Promotion, Email, Mobile, Social etc)

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Your customer is a

POWERFUL media-owner

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Add visual: Drawing 14 – big man and small boy

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Make use of

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Make use of

SocialMedia

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<Visual: One woman telling many>

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<Visual: One woman telling many>

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<Visual: One woman telling many>

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<Visual: One woman telling many>

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<Visual: One woman telling many>

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<Visual: One woman telling many>

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I is for Innovation

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Innovation is being

Marketing First.Not necessary the best.

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<Visual: Use Drawing 16, let it come up 3-2-1 placings>

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<Visual: Use Drawing 16, let it come up 3-2-1 placings>

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<Visual: Use Drawing 16, let it come up 3-2-1 placings>

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<Visual: Use Drawing 16, let it come up 3-2-1 placings>

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S is for Speed

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A flatter structure means speed.

Use it.

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Opportunist steals the market.

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Fast WinsQuit at 70% Colin Powell’s “50-70” window of decision-making

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Don’t be perfect; perfect it as you go.

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Don’t be perfect; perfect it as you go.

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Don’t be perfect; perfect it as you go.

Only God is perfect. And even then…

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P is for Partnership

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No brand is an island.

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Find great partners Database. Bundling. SPRING. Expert Skills.

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‘Halo’ Brand AllianceCollaboration works better than competition

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Get into Branding

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Get into Branding Who You Are. What You Own & Sell. How You Engage Customers.Who You Partner.

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BRAND: Identity, Assets (you own), Customers, Partners

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Singapore needs a few SME Winners

Goal: Turn SMEs into

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Singapore needs a few SME Winners

Goal: Turn SMEs into

Winners

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SMEs

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NEWs

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NEWs =

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NewlyEmergingWinners

NEWs =

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Invitation:DDB will work with two SMEs this year

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CRISP anyone?