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Branding and Stage Gate Process
Your logo
Ideation Preliminary investigation
Detailed investigation
Development Testing and validation
Full product and market
launch PIR Gate
1
Gate 2
Gate 3
Gate 4
Gate 5
Postimplementation review
Initial screen
Second screen
Decision on business case
Postdevelopment review
Precommunication business analysis
Advertising public relations corporate
communications pricing
promotions personal selling channels/ retail
5. Preliminary evaluation of
brand
4. Design brand strategy
3. Analyze competition and environment to
identify branding opportunity
1. Identify goals that branding can address
6. Full evaluation of brand
2. Map existing brand culture
www.slideteam.net
Branding and Stage Gate Process
Your logo
Advertising public relations
corporate communications
pricing promotions
personal selling channels/ retail
5. Preliminary evaluation of
brand
4. Design brand strategy
3. Analyze competition
and environment to
identify branding
opportunity
2. Map existing brand culture
1. Identify goals that
branding can address
6. Full evaluation of
brand
Ideation Preliminary investigation
Development Testing and validation
Full product and market
launch PIR
Postimplementation review
Gate 1
Gate 2
Gate 3
Gate 4
Gate 5
Initial screen
Second screen
Decision on business case
Postdevelopment review
Precommunication business analysis
Detailed investigation
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
www.slideteam.net
Branding and Stage Gate Process
Your logo
Advertising public relations
corporate communications
pricing promotions
personal selling channels/ retail
5. Preliminary evaluation of
brand
4. Design brand strategy
3. Analyze competition
and environment to
identify branding
opportunity
2. Map existing brand culture
1. Identify goals that
branding can address
6. Full evaluation of
brand
Ideation Preliminary investigation
Development Testing and validation
Full product and market
launch PIR
Postimplementation review
Gate 1
Gate 2
Gate 3
Gate 4
Gate 5
Initial screen
Second screen
Decision on business case
Postdevelopment review
Precommunication business analysis
Detailed investigation
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
www.slideteam.net
Branding and Stage Gate Process
Your logo
Advertising public relations
corporate communications
pricing promotions
personal selling channels/ retail
5. Preliminary evaluation of
brand
4. Design brand strategy
3. Analyze competition
and environment to
identify branding
opportunity
2. Map existing brand culture
1. Identify goals that
branding can address
6. Full evaluation of
brand
Ideation Preliminary investigation
Development Testing and validation
Full product and market
launch PIR
Postimplementation review
Gate 1
Gate 2
Gate 3
Gate 4
Gate 5
Initial screen
Second screen
Decision on business case
Postdevelopment review
Precommunication business analysis
Detailed investigation
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
www.slideteam.net
Branding and Stage Gate Process
Your logo
Advertising public relations
corporate communications
pricing promotions
personal selling channels/ retail
5. Preliminary evaluation of
brand
4. Design brand strategy
3. Analyze competition
and environment to
identify branding
opportunity
2. Map existing brand culture
1. Identify goals that
branding can address
6. Full evaluation of
brand
Ideation Preliminary investigation
Development Testing and validation
Full product and market
launch PIR
Postimplementation review
Gate 1
Gate 2
Gate 3
Gate 4
Gate 5
Initial screen
Second screen
Decision on business case
Postdevelopment review
Precommunication business analysis
Detailed investigation
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
www.slideteam.net
Branding and Stage Gate Process
Your logo
Advertising public relations
corporate communications
pricing promotions
personal selling channels/ retail
5. Preliminary evaluation of
brand
4. Design brand strategy
3. Analyze competition
and environment to
identify branding
opportunity
2. Map existing brand culture
1. Identify goals that
branding can address
6. Full evaluation of
brand
Ideation Preliminary investigation
Development Testing and validation
Full product and market
launch PIR
Postimplementation review
Gate 1
Gate 2
Gate 3
Gate 4
Gate 5
Initial screen
Second screen
Decision on business case
Postdevelopment review
Precommunication business analysis
Detailed investigation
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
www.slideteam.net
Branding and Stage Gate Process
Your logo
Advertising public relations
corporate communications
pricing promotions
personal selling channels/ retail
5. Preliminary evaluation of
brand
4. Design brand strategy
3. Analyze competition
and environment to
identify branding
opportunity
2. Map existing brand culture
1. Identify goals that
branding can address
6. Full evaluation of
brand
Ideation Preliminary investigation
Development Testing and validation
Full product and market
launch PIR
Postimplementation review
Gate 1
Gate 2
Gate 3
Gate 4
Gate 5
Initial screen
Second screen
Decision on business case
Postdevelopment review
Precommunication business analysis
Detailed investigation
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
www.slideteam.net
Branding and Stage Gate Process
Your logo
Advertising public relations
corporate communications
pricing promotions
personal selling channels/ retail
5. Preliminary evaluation of
brand
4. Design brand strategy
3. Analyze competition
and environment to
identify branding
opportunity
2. Map existing brand culture
1. Identify goals that
branding can address
6. Full evaluation of
brand
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Text Here
• Your Text goes here
• Bring your presentation to life
Put Text Here
• Your Text goes here
• Bring your presentation to life
Ideation Preliminary investigation
Development Testing and validation PIR
Postimplementation review
Gate 1
Gate 2
Gate 3
Gate 4
Initial screen
Second screen
Decision on business case
Postdevelopment review
Precommunication business analysis
Detailed investigation
Full product and market
launch
Gate 5
www.slideteam.net
All images are 100% editable in Powerpoint “Change color, size and orientation of any icon to your liking”
www.slideteam.net
1. Right click the object. 2. Choose Group and then Ungroup. 3. Click beside the object and drag the arrow over it.
2
Ungrouping the object
3
1
www.slideteam.net
1. Right click the object 2. Choose Format Shape in the dialog box 3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient”
depending on the appearance of the object. Change colour as shown in the picture.
Edit Color
1 2 3
www.slideteam.net
