PromotionWe can plan a good promotional plan so that it creates the brand awareness among the people.Different kind of promotional activity are adopted so that awareness increases.Certain budget has to be created for promotion so that it should remain in the periodic cycle.

AdvertisingIt touches the emotional part of customers that’s why customers prefer to see advertising.Advertising can be done through various means Like television, radio, newspaper, internet, magazines, fashion magazines, hoardings, editorials.• Participate in Fashion Shows• Celebrity endorsement • Newspaper Inserts• BTL Activities in shopping malls, clubs, colleges & other institutions.

Steps of Branding1.Brand Identity (Logo & tagline): A strong brand identity is the foundation of any successful marketing program. A good logo conveys an organization’s core mission and personality so it should be memorable and exemplifies your organization’s values. So we will design a good logo for your brand, email signature and a website. (Register trademarks and domain names)2.City & Location finalization: we need to find out the competitors, their strengths & weakness. 3.Celebrity Endorsement to build the brand image.

4. Date of the launch5. Start early promotion: we should get a hard

start and begin preparing long before you plan to launch, start the activities 6-8 weeks before the official launch date and keep the news going up to and beyond the official launch date, by using various mediums.

6. Collect the review of your friendly customers or even bloggers who have a online presence, best comments to be published .

7. Seed the social space with leaks: Target people who are naturally eager to learn about your offering, like “coming soon” tweets and leaked pics of our products.

8. Social Media Marketing: We should be available on all search engines.

9. We can call a press conference in the city just before the event to create the buzz.

10. We can plan pre events, road shows & mobile vans at various important places of the city for the publicity.

11. PR Strategies; coverage of opening on various tv channels & editorials in newspapers or magazines about our brand.

12. Complete outdoor plan: Hoardings at all prominent places, standees at important places, wall branding, bus shelters branding, poles, on buses, taxies or at railway stations and all OOH Mediums.

13. TVC on all or important national channels and local channels of the city or it can be aired on all important social sites like you tube.

14. GRAND LAUNCH EVENT a. Splendid decoration of the store.b. Free entry to the crowdc. Media Invitationd. Local VVIP, VIP or other important figure of

the area can be invited as guests.e. If we don’t have a celebrity then we can call

any local band or folk performers to catch the attention.

f. We can have activities for the kids & ladies.g. Lucky draw: we can give winner a small

gift from your side.h. If we call a celebrity then autograph

session can be huge attraction and give the public added incentives to visit our store.

i. We can offer free food to the walk in customers

15. We will put together an external sign package that lets passerby know something is happening. We can consider promotional items like billboards, balloons, search lights, directional boards at our parking lot entrance etc.

16. Before launch we can place standee or hoarding at all the shopping malls, hotels, colleges, institutions, airport lounge, salons

Where ladies frequently come. 17. We can participate in any prominent jewelleryShow to get noticed in the jewellery market. 18. A grand fashion show in all metro cities

where you planning a store. 19. Newspaper Advertisement on regular basis

till the launch. (City editions)

20. We can sponsor any big concert or event of the particular city.

21. Billboard can be run in PVR & all multiplexes of the city.

22. Catalogue & Brochures & Posters printing23. Your standees can be placed outside the big

ladies wear showrooms of the city.24. We should keep the upcoming festivals of

this year in mind. Like diwali & New year. We can plan the unveiling of our product this year too.

25. We can go for the direct marketing tools like Emails, SMS and database marketing.

In short we can plan a complete 360 degree media campaign for your launch.

The tentative cost for the entire branding:

Brand Name, logo & Tagline ,Domain registration , email signature 80,000/- to 1,00,000/-Website design making: 25,000/- to 50,000/- Celebrity Endorsement: depends on your budget Showroom’s Branding 50,000/- to 1,00,000/-Social Media Marketing 60,000/- to 70,000/-per month Print Media Depends on your budget, choice of your newspaper, magazines and again depends on the sizes of the add (minimum 1,00,000/-) per DAY

Outdoor Media with Flex printing : Depends on your budget, Area of the placement, No of the hoardings & standees, other OOH mediums 3,OO,OOO/; PER MONTH,FOR A SITEPR Strategies 50,000/- to 1,00,000/-TVC Making Depends on the budget, duration, selection of the actors & directorTV Advertisement : Depends on the channel category, duration & frequency

BTL Activities : we can plan accordingly minimum 1,00,000/- per city site Radio Promotions minimum 1,50,000/- per weekLaunching Ceremony2,00,000/ to 6,00,000/- Ad designing for all printed materials 5,000/-Catalog shoot & printing8,00,000/-Other print materials 1,00,000/-Gift boxes 3,00,000/-