Branding Top Tips to Get Your Brand Out There!

  • Published on
    27-Jul-2015

  • View
    29

  • Download
    2

Embed Size (px)

Transcript

1. No matter how successful your business service or product is, you still need to make potential clients aware of what you do before you can turn it into a success. It is not as simple as setting up a website or producing some flyers; marketing is about branding your company so that potential clients have an idea of what to expect when buying from you, understand what sets you apart from your competitors and can identify your company out of a crowd of others in the industry.Branding is one of the most important tasks a small business can do, since it could be the deciding point between gaining and losing sales. If you aren't sure where to even begin in branding your business, here are a few tips to help you get started.TOP TIPS: BRANDINGYOUR BRAND IS THE MOST IMPORTANT ASSET 2. 1TOP TIPS: BRANDING1. Choose a Simple Branding MessageWhat sets your company apart from others in your industry? What makes you different and original? What is it about your company that makes it the one that a potential client should choose? These are the questions that your brand message should answer.2. Create a Personality to Accompany Your BrandIts not just what you say, but how you say it! Your marketing activity, both online and print, should all have the same message, and should be created with the same personality that you use for all other communications. This includes your website, blog, social networking campaigns and correspondence. 3. Create a Logo and Design SchemeIt's important to have many different ways to convey your message and style to your potential clients, so you need to have both verbal and visual brand representations for your company. That means you need a logo and colour scheme that complements your verbal message, and creates a cohesive presentation for your materials and website. 4. Be ConsistentAll your correspondence and client accessed sites should reflect the same image, voice and message. If you aren't focused about how you appear, then your potential clients will be confused by your inconsistency rather than your message. 5. Measure Reactions and Tweak Your Message and DesignAs you move forward, ensure you measure the reactions of your potential clients to your brand - their discussions on social networks and blogs and pay attention to sales figure movements. When you notice certain aspects of your branding not delivering, tweak them!HOW CAN WE HELP?At Ocean Blue Marketing we understand the importance of a great brand and the need to protect it.We can help with the following brand activities:Brand Strategy PlanningRe-brandingGenerating brand valuesBrand Guidelines SupportFor more information or for a no obligation quote contact us at:info@oceanbluemarketing.co.ukwww.oceanbluemarketing.co.uk+44 (0) 7847 625922Ocean Blue Marketing LtdCompany Registration No: 08647081