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Stories from Paris and Reputation Management
Presented by Tony Wright
CEO/Founder
WrightIMC
Here’s a story for you…
No…not that ParisThis one…
The facts…
• Conservative town
• Homosexual elementary school Principal
• Vindictive Lover
• Hot-headed assistant District Attorney
• Small town politics audience very involved in local message boards
Bill HarrisParis, TX Reply »|Wednesday Mar 19Liz,I do not know who you are but I am Bill Harris.I know Jon. He is a good man and a good father. We have been friends for several years. He is still my friend and I wish him only the best. I hope he resolves his issues with the school district very soon to his satisfaction.You are making wild, unfounded allegations slandering me personally and professionally. Your lies could harm my family and my career.I will make this very simple for you. Come find me - write me a letter, send me an email, come by the courthouse. Call me at the office. I tried to post my phone number and address but Topix wouldnt let me.I drive a black Hummer. You know where I work. I am just about the easiest person to find in this county.You are a coward who hides behind the anonymity of your computer to hurt other people and their families. Whoever you are, you sorry son of a bitch, I am calling you out. Face me - man to man (or whatever you are). You name the time and the place. I promise I will resolve all of your doubts about my sexuality AND my desire to protect my reputation and my family.Did I put someone in your family in prison? Did I put you in prison? Since I am not gay or bi (nor have I ever been) I can only assume this is why you are angry at me. Or maybe you are just mentally ill.If I knew who you were I would come find you myself. You can rest assured I will do all I can to find out WHO and WHERE you are. If (when) I find you I assure you I will come looking for you and we can work this out.I look forward to hearing from you very, very soon.Bill HarrisFirst Assistant Lamar County AttorneyParis, Texas
What happened?
• Topix pulled the post down – but couldn’t keep it down.
• The Assistant DA was reprimanded for threatening violence – almost lost his job (probably should have)
• The Asst. DA sought a reputation management specialist but didn’t hire him because of cost
• The post found a home on Topix – and in the minds of the voting public
• The Assistant DA lost his election bid
What can we learn from this?
• Emotions can ruin an online reputation• Sometimes responding makes it worse• If you are an employer, you need to have
policies in place to keep employees from responding inappropriately
• Threatening violence on the internet can be dangerous, but most of the time it makes you look like an idiot.
• Local politics is very interesting indeed.
Reputation, Influence and Branding
• Reputation, branding and influence are not the same thing but are interconnected
• Of the three, start working on reputation. The others will come if reputation is good
• Don’t let good branding get in the way of a good reputation (logo police, anyone?)
• Monitor your reputation. Create a formula for keeping your reputation solid – deal with snags as they come
Creating a formula for online reputation
• Items to consider– Reach of the venue– Influence of the poster– Tone of the content– Follow-up on the post (watch for on-topic vs.
off topic)– Viral effects
Thank You!
Tony Wright
CEO/Founder
WrightIMC
972-516-3853
