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BtoB’s Virtual Tradeshow BtoB’s Virtual Tradeshow BtoB’s DIGITAL EDGE – Dec 2, 2010 BtoB’s DIGITAL EDGE – Dec 2, 2010

BtoB Digital Edge 2010

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Page 1: BtoB Digital Edge 2010

BtoB’s Virtual TradeshowBtoB’s Virtual Tradeshow

BtoB’s DIGITAL EDGE – Dec 2, 2010BtoB’s DIGITAL EDGE – Dec 2, 2010

Page 2: BtoB Digital Edge 2010

Sponsored By:Logo Here Sponsored By:Logo Here

Sponsored KeynoteSponsored Keynote

Page 3: BtoB Digital Edge 2010

Keynote Sponsored Keynote Sponsored Logo. Will Go HereLogo. Will Go Here

Keynote Sponsored Keynote Sponsored Logo. Will Go HereLogo. Will Go Here

AuditoriumAuditorium

Page 4: BtoB Digital Edge 2010

Sponsored By:

Logo Here

Sponsored By:Logo Here Sponsored By:Logo Here

Sponsored Keynote PackagesSponsored Keynote Packages

Sponsored By:

Logo Here

Page 5: BtoB Digital Edge 2010

Exhibit Hall Exhibit Hall

Page 6: BtoB Digital Edge 2010

Booth Booth

Page 7: BtoB Digital Edge 2010

Sponsored By:

Logo Here

Communication Center Communication Center

Sponsored Name PostedHere:

“Sponsored Sign” is not actual representation

Page 8: BtoB Digital Edge 2010

Sample E-mail PromotionsSample E-mail Promotions

Page 9: BtoB Digital Edge 2010

Stats from our Dec 2010 Stats from our Dec 2010 Digital Edge: Virtual TradeshowDigital Edge: Virtual Tradeshow.

Total Number of Registrants Day of Show Total Number of Registrants Day of Show 2,872 2,872

Total Number of Attendee day of showTotal Number of Attendee day of show 1,325 1,325

Total Number of Attendee’s in Exhibit HallTotal Number of Attendee’s in Exhibit Hall 887 887

Percent % attended the TradeshowPercent % attended the Tradeshow 46% 46%

Total Number of Attendee’s in Communication CafeTotal Number of Attendee’s in Communication Cafe 435 435

Total Number of Attendee’s in Resource CenterTotal Number of Attendee’s in Resource Center 452 452

Average Booth VisitorsAverage Booth Visitors 290 290

Average Webcast ViewersAverage Webcast Viewers 224 224

Page 10: BtoB Digital Edge 2010

How Would You Rate Your Overall Experience at BtoB’s Leading Edge?How Would You Rate Your Overall Experience at BtoB’s Leading Edge? (73%) (73%) Very Good / ExcellentVery Good / Excellent

How Would You Rate The Following Areas Of The Show?How Would You Rate The Following Areas Of The Show?

Exhibit HallExhibit Hall (87%)(87%) Very Good / ExcellentVery Good / Excellent

How Would You Rate Your Online Experience With Us?How Would You Rate Your Online Experience With Us?

Keynote SpeechesKeynote Speeches (72%)(72%) Very Good / ExcellentVery Good / Excellent

Seminar SessionsSeminar Sessions (74%) (74%) Very Good / ExcellentVery Good / Excellent

BtoB’s Post Attendee Research Study Results…BtoB’s Post Attendee Research Study Results…

Based on the June 2010 Leading Edge: Demand Generation Virtual TradeshowBased on the June 2010 Leading Edge: Demand Generation Virtual Tradeshow

Page 11: BtoB Digital Edge 2010

Show GuideShow Guide

Page 12: BtoB Digital Edge 2010

SponsoredBooth

Sponsored Webinar

Integrated Lead Generation PackageIntegrated Lead Generation Package

Page 14: BtoB Digital Edge 2010

What people were saying on…What people were saying on…

Page 15: BtoB Digital Edge 2010

What people were saying…What people were saying…

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What people were saying…What people were saying…

Mr. Felsenthal:

“First, congratulations on your recent virtual digital age conference.  It was very informative “

“Hi Bob- I attended the virtual event this week. It was a wonderful experience! I really enjoyed Patrick Crane's presentation on social media “

“Thank you all for a good event. Nice job all around“

“The LinkedIn presentation was GREAT! I would like to see Patrick again at one of your meetings”

“First Virtual webinar and I enjoyed the experience”

“Well done, looking forward to more of these”

“The best online session yet. You did a great job!”

“Loved the ON24 environment . . . very easy to use and in many ways superior to what I've seen before. Nice job too BtoB and the sponsors. The white papers, downloads, etc. were great.”

“This is my 2nd virtural event that i have joined;

this was laid out very well, very clear, easy to

find exhibitors, I look forward to the next one!”

“Great experience. Particularly liked Patrick Crane's presentation the best!”

“This was my first experience with a Virtual Conference and I got enthusiastic with the wide number of possibilities an event online like this can bring”

“This my first virtual show and I thought it went extremely well. You guys did an excellent job and I found all of the presentations I attended to be very valuable. Job well done!!!”

Page 17: BtoB Digital Edge 2010

Sponsor Packages and PricingSponsor Packages and Pricing

PremierPremier

Sponsor CastSponsor Cast

PremierPremier

Edit CastEdit Cast

ExhibitorExhibitor

Plus Plus

ExhibitorExhibitor MorningMorning

KeynoteKeynote

AfternoonAfternoon

KeynoteKeynote

Commun.Commun.

CafeCafe

Number of Sponsorships availableNumber of Sponsorships available Based on Availability

Based on Availability

Unlimited Unlimited 1 1 1

Ad in the Lead Generation Management GuideAd in the Lead Generation Management Guide ½ Page ½ Page ½ Page ½ Page ½ Page ½ Page

Sponsored webcast (1)Sponsored webcast (1)

Booth Designed to Match Sponsor StandardsBooth Designed to Match Sponsor Standards

Virtual booth configuration, Logo on the Sponsor Bar, Booth Plasma,Virtual booth configuration, Logo on the Sponsor Bar, Booth Plasma, 25 pcs of content in booth, Booth survey with Up to 10 questions (1), 25 pcs of content in booth, Booth survey with Up to 10 questions (1), Insert in the Virtual Tote Bag, Insert in the Virtual Tote Bag, (Only Premier receive logo’s on the sponsor bar)(Only Premier receive logo’s on the sponsor bar)

Branding on Traffic Drivers & Logo on all event promotionBranding on Traffic Drivers & Logo on all event promotion

Logo on the Communications CenterLogo on the Communications Center

Logo on the Keynote PresentationLogo on the Keynote Presentation

Mention by the Publisher at the Opening of the Presentation Mention by the Publisher at the Opening of the Presentation

Registration & Attendee List Usage*Registration & Attendee List Usage* All Exhibitor Leads

Full Access to your Booth Attendee List Full Access to your Booth Attendee List

Full Access to Keynote or Communication Cafe Attendee ListFull Access to Keynote or Communication Cafe Attendee List

Full Access to your Webinar Attendee ListFull Access to your Webinar Attendee List

$ 12,500 $ 12,500 singlesingle

Total CostTotal Cost $ 15,000$ 15,000 $ 8,500 $ 8,500 multimulti $ 10,000$ 10,000 $ 5,000$ 5,000 $ 11,500$ 11,500 $ 9,500$ 9,500 $ 9,500$ 9,500