BUILD YOUR BRAND BEFORE YOU BUILD YOUR WEBSITE.

Welcome to

Presented by: Tom Schmittdiel, PSG Marketing Solutions

Grandma says“ ”Don’t put the cart before the horse.

PSG says“ ”Define your brand.

VisionMissionBrand StoryUSP (Unique Selling Proposition)Distilled USP = Tagline

Build Your Brand Platform

Grandma says“ ”If you make a promise, keep it.

PSG says“ ”Your brand is a promise.

Deliver On Your PromiseIdentify Every Touch Point

Grandma says“ ”Don’t put all your eggs in one basket.

PSG says“ ”Develop an integrated plan.

Strategy is kingWebsite may be first impressionLayered, connected marketingMarketplace is social and globalUse all tools available

Grandma says“ ”There are no short- cuts to any place worth going.

PSG says“ ”Set yourself up for success.

Solid Brand PlatformDeliver on Brand Promise at all Touch Points Integrated Brand Marketing Plan

Three Key Elements

Grandma says“ ”Make sure you say,

‘Thank you!’