Building a LinkedIn Presence

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Learn how to set up a LinkedIn profile, company page and group as well as tips to keep in mind while posting.

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Copyright 2013. Educate2Motivate, LLC

Educate2Motivate Marketing Webinar Series

www.educate2motivate.com

Todays Presentation

How to Build a LinkedIn

Profile

Company Page

Group

LinkedIn & Compliance

Tips to Remember

Dont Forget to Follow Us:

Poll

Do you use LinkedIn for business purposes?

Yes I have found success

Im trying

No I dont know enough about the platform

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Putnams Findings

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LinkedIn Profile:

Basic Information

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Optimizing Your Profile

Adding a profile picture increases your chances of being seen by 7x

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Background

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Experience

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Skills & Expertise

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Publications & Certifications

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Volunteer Experience & Causes

Show people what you care

about

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LinkedIn Company Page

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Setting Up a Company Page

Cover photo 646x220 pixels

Company logo 100x60 pixels

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Company Page: Basic Information

Specialties | Headquarters | Website | Type | Founded | Industry | Company Size

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Company Page: Products & Services

Banner Image 646x222 pixels Up to 3

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Adding a Product or Service

100x80 pixels

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Adding a Product or Service

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Adding a Product or Service

Marketing Consultants

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Adding a Product or Service

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Company Page: Analytics

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Analytics

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Analytics

Poll

Are you a member of any LinkedIn Groups? Yes

No

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Nearly one-half (45%) of all leads to websites arriving from LinkedIn are first-time visitors.

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LinkedIn Groups

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LinkedIn Groups A place for members in the same industry to: - Share content - Network with others - Ask questions - Start conversations - Become thought leaders

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Discussion Tab

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Promotions Tab

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Jobs

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Group Managers Change Settings

Public vs. Private Approval required to join Approval of posts Invited vs. Join

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LinkedIn & Compliance

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LinkedIn & Compliance

Suggestion 1: Get your profile

approved by compliance

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LinkedIn & Compliance

Suggestion 2: Once approved,

gather all content you wish to publish

and submit to compliance

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LinkedIn & Compliance

Suggestion 3: Document &

archive all activity on LinkedIn

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LinkedIn & Compliance

Suggestion 4: Turn the

recommendations feature off

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LinkedIn & Compliance

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LinkedIn & Compliance

Suggestion 5: Turn the

endorsements feature off

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LinkedIn & Compliance

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LinkedIn & Compliance

Suggestion 6: Display any disclosure

statements on your profile

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Tips

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Post regularly to your LinkedIn profile, company page, your group & to other

groups.

Tag company page or contacts in posts

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Join groups

Follow influencers

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Endorse others

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Shorten Links

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Questions or Comments?

Email Us: e2m@educate2motivate.com

Call Us: 888-461-0000

Be sure to answer our

exit question!