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BRAND BUILDING
Take Charge of Your
Online Presence
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Brand Building Steps to Building Brand Online Brand Building Advantages Brand Building – Online Advantages Effective Techniques of Increasing Brand Awareness
Brand Reputation Building & Management
Contents
Video Marketing Conversational Marketing Pay Per Click Social Media Marketing Email Marketing Mobile Search Marketing Search Engine Optimization Affiliate Marketing Banner Advertising
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
What is a Brand?A brand is the personality of a product, service or company and how it relates to key constituencies:
Customers Staff Partners Investors etc .
Brand Brand is your Identityis your Identity
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
Brand Building
Quality Positioning Repositioning Communications Credibility Long-term perspective Internal marketing
Main factors in building successful brands:
An impression about the Brand is left in the consumers mind through brand building efforts, and sounds familiar to them while making a choice.
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
Steps to Building Brand
Personalize the Looks Identify your reasons-to-believe. Identify customer touchpoints. Design the optimal experience. Align the organization to consistently deliver the optimal experience.
SynapseInteractive - F 18, Sector 11, Noida 201 301, INDIA
Interactive – take feedback from users, answer their queries
Brand Reputation Building & Management
Low Cost – no publishing and distribution costs
Fast – You can update your customers as quickly as you want
Online Brand Building - Advantages
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
Convenient - Most users prefer online researching before buying any product or
service.
Break Geographical Barrier – Internet is available to users all across
the globe.
Online Brand Building - Advantages
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Using online communities to make shopping a social experience
Brand Building The Online Advantages
Brand Reputation Building & Management
Access to competitors information and marketing strategies
Its easier to find strategic partners online
Word-of-mouth marketing & Viral Marketing is far more easier on Internet
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Build Your Brand Build Your Brand Using Online Using Online
MarketingMarketing
Brand Reputation Building & Management
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Video Marketing Conversational Marketing Pay Per Click Social Media Marketing Email Marketing Mobile Search Marketing Search Engine Optimization Affiliate Marketing Banner Advertising
Brand Reputation Building & Management
Effective Techniques For Increasing Brand Awareness
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Purchase pre-roll or post-roll ads on videos.
Brand Reputation Building & Management
Video Marketing
Find out what kind of videos will work for your business
Share the video on various video sharing websites
Create a video marketing strategy
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Post comments on major blogs
Brand Reputation Building & Management
Conversational Marketing Marketing through ongoing and evolving conversations
Be a credible contributor is major forums
Promote RSS of your blog
Join Google, Myspace and Facebook groups and contribute
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
Pay Per Click
Do not compromise on the quality of your ads.
Google, MSN and Yahoo work best for large budget PPC campaigns.
For relatively smaller budget PPC campaigns should select Google with some tier 2 and 3 networks.
Get a good base on competitor PPC advertising.
Find optimal exposure with comprehensive keyword research
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Use only ethical marketing practices
Be an active member in communities
Contribute in every way you can
Brand Reputation Building & Management
Social Media Marketing
Use informational sites to share
knowledge
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Sponsor mailing lists with companies who have a wide subscriber base
Brand Reputation Building & Management
Email Marketing
Collaborate with organizations that have double opt-in lists
Create a wide base of subscribers by sponsoring mailing lists
Setup network of sites for lead generation
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
Mobile Search Marketing
Make your website available on
mobile
Display jump links in content to make
Make navigation hassle free
Start a click to call campaign
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
Search Engine Optimization
Use appropriate title tags and meta data
Develop a silo for getting internal pages to top ranks
Internal linking structure should be good
Optimize source code, robots.txt, XML sitemap
Make sure your html sitemap is search engine friendly
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
Affiliate Marketing
Create an affiliate option for your products
Offer attractive incentives for your affiliate deals
Select two major affiliate networks to create your account
Study the affiliate program of your competitor
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
Banner Advertising
Exceed their needs, wants & expectations
Define the target market
Check the statistics of potential website
Portal advertising
Market on Instant messengers
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Brand Reputation Building & Management
Contact Us - SynapseIndia
SynapseIndia - F 18, Sector 11, Noida 201 301, INDIA
Website - www.synapseinteractive.comEmail - [email protected] - 91 120 433 0500
BranchSDF B-6, NSEZ,Noida-201305
SynapseIndiaF 18, Sector 11Noida 201 301, INDIA
