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How to successfully build a product for your Startup by Posterous Co-Founder Garry Tan. Presentation at StartupDay 2010. http://www.seattle20.com/startupday
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The Product-Driven The Product-Driven STATE OF MINDSTATE OF MIND
Garry Tan // cofounder, posterous.comGarry Tan // cofounder, posterous.comSEATTLE STARTUP DAY 2010SEATTLE STARTUP DAY 2010
1 // 1 // HATEHATE
Focus on solving Focus on solving problemsproblems
Most things are solved pretty poorly.Most things are solved pretty poorly.
Avid TechnologiesAvid Technologiesby Bill Warner (1987)by Bill Warner (1987)
Being useless in new ways does not make yours fundamentally different from the previous useless products.
// Paul Buchheit, creator of Gmail and Friendfeed
2 // 2 // SHIPSHIP
Ship a quantum of Ship a quantum of productproduct
Posterous at launch in 2008
Amazon.com in 1994
Facebook in 2004
Why a quantum of Why a quantum of product?product?
Don’t boil the ocean. Don’t boil the ocean.
Don’t be an island. You don’t know what will Don’t be an island. You don’t know what will work and what doesn’t until it’s out there.work and what doesn’t until it’s out there.
You can’t optimize using analytics if you You can’t optimize using analytics if you haven’t shipped.haven’t shipped.
You can’t start the viral clock.You can’t start the viral clock.
Real artists ship.Real artists ship.
ShippingShipping
It solves the problem. It is what we are It solves the problem. It is what we are here for.here for.
Everything else is just window Everything else is just window dressing.dressing.
3 // 3 // LOVELOVE
We’re not building cars, We’re not building cars, we’re throwing awesome we’re throwing awesome partiesparties
Fanatical Customer Fanatical Customer SupportSupport
Answer every email.Answer every email.
Feel the pain your users are experiencing.Feel the pain your users are experiencing.
If one person emails you, there are 10 or If one person emails you, there are 10 or 100 other people who have failed there. 100 other people who have failed there.
BE THANKFUL. They are doing you a favor.BE THANKFUL. They are doing you a favor.
Fix it ASAP.Fix it ASAP.
Study of Usenet New Posters
Of newcomers who post and get no reply -- 16% came back.
Those who do get a reply (even one!) -- 26% came back.
What a 10% difference in growth rate will do in 24 months....
HATE HATE the problemthe problem
SHIP SHIP the productthe product
LOVE LOVE your usersyour users
The Product-Driven The Product-Driven STATE OF MINDSTATE OF MIND
Thank you!Thank you!
Feel free to contact me atFeel free to contact me at