Building Your Email ListStrategies to Start and Grow Your Database

Missy Ward, Co-Founder, Affiliate Summit

It’s all about the list

Why should you incorporate list building and marketing into your web strategy?

Engage and interact with your audiencePre-sell, sell, up-sell and cross-sellIncrease loyalty (turns first-time customers

to repeat customers)Push vs. Pull (prevents RSS forgetfulness)In-depth tracking

Spam is the weed of email marketing

Good email marketing vs. Spam

CAN-Spam (http://cli.gs/canspam)Opt-in and confirmedCan unsubscribe quickly and easilyTrusted connectionTargeted and provides value

Using List Management Services

Free Services: Feedburner (for WordPress, Blogger, Typepad

users)

Paid Services:Aweber, Vertical Response, iContact, Constant

Contact & more.Prices range from $10-$20 per month

What to look for in a Paid Service

Features:Send personalized newsletters (templates, RSS

by email)Create signup forms for your website or blogCreate autorespondersDeliverabilityStatistics

People just don’t give out their email address without good reason.

How to get folks to sign up to your list

Define fields to captureConvey trustPreferential placement on your home

pageDefine benefitsProvide an incentive

Tactics to grow your list

Subscription form on every page“Forward to a friend”Optimize current and archived newsletters

for Search Engines Consider PPCSubscription during checkoutCo-registrationNewsletter reciprocity

Tactics to grow your list (cont’d)

Display on all printed materialsAdd to signature line in all correspondenceCustomer surveys, invoices, packing slipsInclude in press releasesTradeshowsBlog commentsCall centerPost cards

Contact Missy Ward

missyward@affiliatesummit.comTwitter: @missywardAIM: MsMissyWardFacebook:

http://www.MissyOnFacebook.comLinkedIn:

http://www.linkedin.com/in/missyward Personal Blog:

http://www.MissyWard.com