Business Analytics Re-imagined: How Enterprise Analytics Empower Company Leaders to Deliver

Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals

Business Analytics Re-imagined: How Enterprise Analytics Empower Company Leaders to Deliver

• Discover current and emerging technology trends and best practices in the world of business analytics

• Understand the concepts and inter-relationships of business intelligence, business analytics, and employee performance management

• Learn how business analytics can help your organization understand its various drivers of performance and their relationships to future business outcomes

After attending this event you will be able to:

Learning Objectives

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Welcome to Proformative

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Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals

Business Analytics Re-imagined: How Enterprise Analytics Empower Company Leaders to DeliverGary Cokins, CEO, Analytics-Based Performance Management, LLC

B.S. Industrial Engineering & Operations Research; Cornell University, 1971

M.B.A. Finance & Accounting; Northwestern University, Kellogg Graduate School of Management, 1974

Previous Associations:- FMC Corporation - Consultant with: Deloitte, KPMG Peat Marwick, Electronic Data Systems [EDS, now HP] - SAS

Copyright 2014 Analytics-Based Performance Management LLC

About Gary CokinsFounder, Analytics-Based Performance Management LLC

Managers who have previously struggled at promoting enterprise performance management (EPM) and integrating business analytics (BA), including predictive business analytics, into their decision support systems.Managers who intend to “champion” any or all EPM and analytics-based improvement techniques and need a compelling call to action.


Who will benefit from this presentation?

Key questions

What? So what? Then what?


• Why is business analytics needed?• What is business analytics?• Examples of applying Business

Analytics• What is predictive analytics?• Benefits and the ROI on information• A lesson from “Moneyball”


Agenda

Why is business analytics needed?

• by first-to-market (via innovation)?

• by customer loyalty?

• by low-cost and low-price provider?

• Other?

But how sustainable are these long-term?

How does an organization gain a competitive edge?


Isn’t competition ultimately about cost leadership, differentiation, or focus?*

• cost leadership strategy – via improving process efficiencies, unique access to low cost inputs, vertical integration, avoiding certain costs, etc.

• differentiation strategy – via developing products and/or services with unique traits valued by customers.

• focus strategy – via concentrating on a narrow segment with entrenched customer loyalty.

But don’t each of these have risks today?

* Source: Michael E. Porter’s three generic strategies.


Problem: Generic strategies are vulnerable!

• cost leadership strategy – other firms lower their costs.

• differentiation strategy – imitation by competitors; changes in customer tastes.

• focus strategy – broad-market cost leaders or micro-segmenters invade and erode your customers’ loyalty.

The best defense is agility with quicker and smarter decision making using statistics, analytics, and operations research.


Thank you for your interest in this presentation. View the on-demand webinar or download the full

presentation at:www.Proformative.com

Business Analytics Re-imagined: How Enterprise Analytics Empower Company Leaders to Deliver

http://www.proformative.com/