Business communication module 3 - Kerala University

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Unit III Persuasive communication - Circulars, Publicity material, news letters, Notices and advertisements, Leaflets, Invitation; Internal communication - memoranda, meeting documentation, Reports, Types of reports, Writing of reports.



2. Clear purposeful communication can Remove obstacles Build Support Change Perception Influence behavior Speed decision making & action Writing reveals ones ability to think clearly and to use language effectively. 3. Are a highly effective way to communicate with employees or customers. Circulars are an inexpensive and fast way to distribute information. Managers can create a circular on their computer and print out multiple copies in 30 minutes or less. The most important feature is the heading, which targets a specific audience. 4. Anything used to publicise or raise awareness of the Council's work, including but not limited to posters. 5. A bulletin issued periodically to the members of a society, business, or organization. Report or open letter giving informal or confidential news of interest to a special group 6. An announcement containing information about an event. A sign posted in a public place as an advertisement. 7. Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action A public promotion of some product or service 8. A leaflet is a written or pictorial message on a single sheet of paper. Standard leaflets contain general propaganda messages intended for repeated use in all types of psychological operations. 9. An Invitation letter is a simple letter written to invite or request the presence of an individual or groups of patrons for a celebration or an important function. 10. PREPARED BY NIJAZ N ASST PROFESSOR C H MOHD MEMORIAL COLLEGE FOR ADVANCED STUDIES 11. Is the dialogic process between employees and employer, and employees and employees. Communication between employees is very often far more powerful than any communication from employer to employee. 12. A written proposal or reminder. A note, document or other communication that helps the memory by recording events or observations on a topic, such as may be used in a business office. Plural of memorandum. 13. Notice : Before the meeting. Sent to those who have the right to attend the meeting. Should reach within reasonable time. (Should include Day -Date time Place) Agenda : Before the meeting Official list of things to be done or dealt with in meeting. Minutes : During the meeting. Official record of discussion held and decisions taken during the meeting. Serve as an aid to memory