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PERSUASIVE COMMUNICATION PREPARED BY NIJAZ N How a strong message can influence thinking, beliefs & behavior

Business communication module 3 - Kerala University

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Unit III Persuasive communication - Circulars, Publicity material, news letters, Notices and advertisements, Leaflets, Invitation; Internal communication - memoranda, meeting documentation, Reports, Types of reports, Writing of reports.

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Page 1: Business communication module 3 - Kerala University

PERSUASIVE COMMUNICATION

PREPARED BY

NIJAZ N

How a strong message can influence thinking, beliefs & behavior

Page 2: Business communication module 3 - Kerala University

• Clear purposeful communication can

– Remove obstacles

– Build Support

– Change Perception

– Influence behavior

– Speed decision making & action

• Writing reveals one’s ability to think clearly and to use language

effectively.

PERSUASIVE COMMUNICATION

Page 3: Business communication module 3 - Kerala University

• Are a highly effective way to communicate with employees

or customers.

• Circulars are an inexpensive and fast way to distribute

information.

• Managers can create a circular on their computer and print

out multiple copies in 30 minutes or less.

• The most important feature is the heading, which targets a

specific audience.

CIRCULARS /FLIERS

Page 4: Business communication module 3 - Kerala University

SAMPLE CIRCULARS /FLIERS

Page 5: Business communication module 3 - Kerala University

PUBLICITY MATERIAL

• Anything used to

publicise or raise

awareness of the

Council's work,

including but not

limited to posters.

Page 6: Business communication module 3 - Kerala University

• A bulletin issued

periodically to the

members of a society,

business, or organization.

• Report or open letter

giving informal or

confidential news of

interest to a special group

NEWSLETTERS

Page 7: Business communication module 3 - Kerala University

• An announcement containing information about an event.

• A sign posted in a public place as an advertisement.

NOTICES

Page 8: Business communication module 3 - Kerala University

• Advertising is a form of

communication for marketing

and used to encourage,

persuade, or manipulate an

audience (viewers, readers or

listeners; sometimes a specific

group) to continue or take some

new action

• A public promotion of some

product or service

ADVERTISEMENT

Page 9: Business communication module 3 - Kerala University

• A leaflet is a written or pictorial message on a single

sheet of paper.

• Standard leaflets contain general propaganda messages

intended for repeated use in all types of psychological

operations.

LEAFLETS

Page 10: Business communication module 3 - Kerala University
Page 11: Business communication module 3 - Kerala University

• An Invitation letter is a

simple letter written to

invite or request the

presence of an

individual or groups of

patrons for a celebration

or an important

function.

INVITATION

Page 12: Business communication module 3 - Kerala University

INTERNAL COMMUNICATION

PREPARED BYNIJAZ N

ASST PROFESSORC H MOHD’ MEMORIAL COLLEGE FOR ADVANCED

STUDIES

Page 13: Business communication module 3 - Kerala University

• Is the dialogic process between employees and

employer, and employees and employees.

• Communication between employees is very often far

more powerful than any communication from employer

to employee.

INTERNAL COMMUNICATION

Page 14: Business communication module 3 - Kerala University

• A written proposal or

reminder.

• A note, document or other

communication that helps

the memory by recording

events or observations on a

topic, such as may be used

in a business office.

• Plural of memorandum.

MEMORANDA

Page 15: Business communication module 3 - Kerala University

• Notice: Before the meeting.

– Sent to those who have the right to attend the meeting.

– Should reach within reasonable time. (Should include Day -Date

–time – Place)

• Agenda : Before the meeting

– Official list of things to be done or dealt with in meeting.

• Minutes : During the meeting.

– Official record of discussion held and decisions taken during the

meeting.

– Serve as an aid to memory

MEETING DOCUMENTS